UX/UI Designer with extensive experience in the creative field, specializing in ideation and continuous improvement. Responsibilities include conducting user and client interviews, designing information architecture and interaction design, and analyzing scenarios to align expectations. Proven ability in documenting prototypes and functional specifications to assist in defining problem-solving approaches. Well-versed in project implementation validation, prototype and mockup development, and visual design creation, including layouts and creative concepts. Expertise includes wireframing, prototyping, project planning for scenario understanding, and solution identification, as well as creating style guides for digital projects.

Proficiency spans a variety of tools such as Bubble, Adobe Creative Suite (Illustrator, Photoshop, Premiere, After Effects, XD), Figma, Rive (Animations), HubSpot, RD Station, Salesforce Marketing Cloud, Google Analytics, Hotjar (Heat Mapping), Semrush, MLabs (Automation Tool), and Asana (Work Management). Additionally, possesses knowledge in HTML and CSS.