Electrical Engineering graduate with a focus on Power Generation Systems and Electric Power Systems from the Federal University of Mato Grosso, possessing four years of experience as an Energy Efficiency Manager in the Sanitation sector. Expertise in Data Science for digital marketing includes web analytics, data analytics for sales funnel enhancement, growth marketing metrics, lead behavior analysis, and automated reporting via the Google Marketing Platform. Proficient in implementing CRM and Business Intelligence tools, with a keen interest in advancing skills in Data Analysis, Big Data, Business Intelligence, and Web Analytics to enhance performance indicators and sales in the Marketing domain.