A seasoned Product Owner specializing in the development of digital products for both web and mobile platforms using agile methodologies like SCRUM within dynamic environments. Proficient in introducing core product culture concepts, which involve the creation of roadmaps, OKRs, product vision, and enhancing user experiences while collaborating with stakeholders to anticipate market demands. Capable of directing development teams by effectively bridging the gap between technical and non-technical members, ensuring a mutual understanding of product requirements through well-crafted user stories. Responsible for maintaining and prioritizing the product backlog with a strong focus on delivering value to both customers and the business, driven by a clear and inspirational product vision. Works intricately with development teams to guarantee the continuous delivery of valuable increments, adapting strategies as necessary to meet evolving demands. Employs continuous performance measurement and analytical techniques by establishing and monitoring predefined metrics for key indicators, fostering an ongoing cycle of learning and product evolution. Brings substantial experience in navigating companies through digital transformations and adeptly adjusting to complex contexts.