A seasoned designer possessing 14 years of experience, including nearly three years specializing in Product Design, with a focus on UX Research and project management from inception to completion using Design Thinking and Agile methodologies. Proficient in various analytical techniques such as desk research, exploratory research, surveys, interviews, personas, user journey mapping, empathy maps, canvases, and multiple matrices, all aimed at comprehending user needs and business challenges. Adept in crafting wireframes, UI designs, prototypes, and conducting usability tests, utilizing tools such as Figma, Hotjar, and Maze to validate and refine solutions. Committed to developing digital-physical products that deliver substantial value and positive impacts.

Educational credentials include a degree in Multimedia Production from Universidade Metodista de São Paulo and a postgraduate degree in Information Architecture and UX Design from Faculdade Impacta de Tecnologia. Further supplemented by certifications in Customer Experience Management, UX Metrics, and Product Discovery. Continuously engaged in updating knowledge on market trends and best practices within UX Research, Service Design, and Customer Experience domains. Driven by the transformative potential of design.