Adam A.

Scrum Master

Senior Product Manager | Agile Coach
6/1/2022 - Present

Defined vision, principles, and values of the product, establishing a coherent and strategic framework. Created a product roadmap driven by quarterly OKRs, ensuring alignment with organizational goals. Managed a diverse team of Product Managers, Agile Masters, and UX Designers, focusing on their professional development and fostering a collaborative work environment. Engaged directly with Technology, Customer Success, Marketing, and Growth leadership to identify key opportunities and challenges, and planned Go-to-Market strategies for potential solutions.

Developed and maintained strategic product data aligned with the product’s core purpose. Implemented product-led growth strategies to enhance product scalability and tailored actions based on the user journey and product lifecycle. Led initiatives to improve acquisition, activation, revenue, retention, and recommendation metrics. Guided team members in their roles within an agile setup, ensuring clarity and efficiency.

Ensured the consistent practice of agile rituals, assessed the maturity of squads and tribes in lean-agile practices, and recommended actions for continuous improvement at a sustainable pace. Facilitated brainstorming sessions, decision-making, and conflict resolution processes. Provided feedback to teams for ongoing process enhancements and learning opportunities.

Implemented and trained teams in agile methodologies, tools, and techniques oriented toward product development with a focus on customer-centricity. Additionally, deployed Lean methods to reduce time-to-market. Delivered coaching and mentoring to both the team and management to drive cultural change and reduce resistance to new practices.

Senior Product Manager l Agile Coach
1/1/2022 - 7/1/2022

Led product discovery through comprehensive user research and data analysis, generating actionable insights from innovation committees and benchmarking activities. Planned the annual product roadmap, strategically dividing it by quarters to align with the company's OKRs and objectives. Collaborated directly with leadership across UX, data, commercial, CX, marketing, and service departments to identify key opportunities, address problems, and plan Go-to-Market strategies.

Defined the strategy, vision, and goals for the marketplace tribe, which comprised CRM, Billing, and Onboarding squads. Created strategic data initiatives to support the tribe's objectives, ensuring alignment with overall goals. Advocated for agile methodologies by conducting training sessions and demonstrations, facilitating an agile culture across teams. Monitored daily operations of the squads to ensure the delivery of the value proposition to business areas and users.

Overseen the processes for business, UX, and technical refinements to develop epics and user stories effectively. Actively participated in ceremonies including planning, retrospectives, and reviews, to maintain alignment and transparency. Organized product committee meetings and demodays to provide clear and high-level visibility of product experiments to all stakeholders, users, and partners.

Implemented product-led growth strategies aimed at enhancing scalability. Focused on key metrics such as acquisition, activation, revenue, retention, and recommendation to drive continuous improvement. Developed a comprehensive strategy for product communication channels, including push notifications, banners, and cards. Utilized an algorithm to filter the user base and send targeted communications based on user preferences and journey stages to maximize conversion.

Senior Product Manager l Agile Coach
1/1/2021 - 1/1/2022

Led the product discovery process through comprehensive data analysis and stakeholder briefings, focusing on customer inputs. Spearheaded the delivery of a sophisticated marketplace for APIs catering to applications and both public and private data sources, effectively addressing the needs of sectors such as financial, legal, and compliance. Collaborated closely with UX/UI designers to ensure optimal user experience and product designs. Assumed ownership of the project backlog, prioritizing and managing the delivery of the final product with precision.

Detailed and planned project functionalities with the development team, ensuring all aspects were clearly defined. Maintained a close watch on the team's velocity and sprint/release progress, communicating updates effectively. Oversaw the technical execution of the project on a daily basis, ensuring seamless delivery and providing the development team with detailed business and usability specifications.

Actively participated in the quality assurance process for all deliverables, ensuring high standards were met. Engaged in critical ceremonies including Daily Standups, Planning, Retrospectives, and Reviews. Contributed to discussions, made key decisions, and facilitated conflict resolution to maintain project momentum.

Product Engineer | PMO
10/1/2017 - 9/1/2020

Led the development of innovative products within the cosmetics, perfumery, and personal care sector, focusing on clusters of new products, innovation, and cost competitiveness. Coordinated product development from business prospecting to industrialization, employing an analytical project structure. Managed a multifunctional project team including quality technicians, process technicians, buyers, and production leaders, and facilitated communication between the technical team and clients using both traditional waterfall project methodology and SCRUM Framework.

Conducted financial analysis and developed quotes for new projects, collaborating with the project team to determine PAYBACK, IRR, NPV, ROI, CAPEX, OPEX, and to analyze the need for machine acquisitions and depreciation. Analyzed productive volumes to establish product selling prices and overall project financial viability. Planned and developed processes and products using statistical and control tools such as FMEA, Ishikawa, 5W2H, SWOT, PDCA, and CEP.

Registered product structures, including bills of materials, technical specifications, methodologies, and technical information within the TOTVS - Microsiga environment. Evaluated prototypes, conducting functional and stress tests to ensure product quality, and gained client approvals.

Bachelor of Technology in Automation and Control at University of Mogi das Cruzes
2007 - 2011

Automation and Control Engineering at Cruzeiro do Sul University
2012 - 2016

Postgraduate Degree in Business Administration at Fundação Getulio Vargas
2019 - 2019

Scrum Master Certified at Scrum Study
1/1/2021