André L.SEO Assistant
Skills
A multifaceted professional specializing in SEO, digital marketing, and product management, bringing approximately seven years of experience in these fields. With a strong focus on results, excels in project management. Demonstrates strategic leadership, excellent interpersonal skills, negotiation capabilities, and critical thinking. Proficiency in various software and tools underpins a successful career.
Search Engine Optimization Specialist
6/1/2023 - Present
Enhanced the efficacy of digital content with a focus on SEO, structuring articles and pages to maximize impact and reach. Identified essential terms and phrases sought by the target audience to develop relevant content. Conducted market analysis to effectively position the brand and products. Performed tests to ensure the effectiveness of SEO strategies, generating positive results. Scanned and identified problems and opportunities, and optimized content quality processes. Developed expertise in keyword research tools such as Ahrefs, SEMrush, and Google Analytics, with extensive use of content management systems (CMS) and proficiency in HTML and CSS for on-page SEO adjustments.SEO Analyst
9/1/2022 - 6/1/2023
Presented SEO reports, complete with comprehensive website performance analyses and actionable improvement suggestions to enhance visibility and ranking. Compiled technical documentation for website optimization, ensuring client sites adhered to search algorithm demands. Conducted extensive keyword research to align content development with target audience expectations, thereby improving search engine positions. Performed competitor research to inform strategic brand positioning and highlight clients within their respective markets. Developed personas and Ideal Customer Profiles (ICPs) to tailor marketing efforts to customer needs and preferences. Participated in the testing and validation of strategic implementations to guarantee effectiveness and positive outcomes. Identified problems and opportunities within client digital products to support ongoing improvements and maintain competitive advantage. Optimized the digital presence of notable companies, including Posto Ipiranga, Brasilprev, Toledo do Brasil, Freeshop Brindes, and Irani Papel e Embalagem, to ensure their online success.SEO Analyst
8/1/2021 - 8/1/2022
Led multiple high-profile accounts, including Mosaic Fertilizers, EmCasa, InterCement, and TigaBytes. Provided consulting services on website and app optimization tailored for search engines. Developed comprehensive strategies focused on technical optimization, usability enhancements, and design improvements. Conducted detailed statistical analyses to assess seasonality and competitive landscapes. Acted as the main point of contact for alignment meetings with clients, ensuring effective communication and expectation management. Delivered recurring reports on project development and outcomes to all stakeholders, ensuring transparency and data-driven decision-making.Marketing Analyst
6/1/2020 - 8/1/2021
Developed proficiency in SEO writing and UX writing. Demonstrated expertise in UI/UX design, focusing on creating user-friendly and visually appealing interfaces. Conducted traffic analysis and usability data assessments to improve user engagement. Developed and implemented social media strategies and design elements to enhance brand presence. Produced corporate videos and internal communication pieces to support organizational initiatives. Designed email layouts, web pages, and contributed to developing new brand visual identities, including colors, typography, and visual elements. Established new website navigation structures and improved the institutional intranet's usability architecture.Community Manager (04/2017 to 03/2018) and App Manager (03/2018 to 06/2019)
4/1/2017 - 6/1/2019
Developed expertise in analyzing product usage data through tools such as Hotjar, Google Analytics, Firebase, and Crashlytics to identify improvement points. Suggested data-driven changes to enhance the product. Standardized customer service interactions across social media platforms. Designed infographics, various images, and UX writing for app-based courses. Authored course content tailored to user needs. Facilitated strategic partnerships with well-known companies including Netshoes, Zattini, Movida, and Amazon. Established processes for advertising on affiliate marketing platforms like Rakuten and ActionPay. Created comprehensive manual testing scripts for the pre-launch phase to ensure product quality.UX/UI Designer
2/1/2017 - Present
Developed proficiency in UX research, UI design, and UX design. Conducted SEO analysis and implemented strategies to enhance site visibility and rankings. Structured site navigability and usability to improve user experience. Designed and programmed a custom theme for WordPress, currently in development. Developed web pages using the latest version of Elementor. Achieved significant improvements including a 50% monthly growth in impressions and clicks, and a 542% increase compared to the previous year.
Software Engineering at Maringá University
2020 - 2024History at State University of Minas Gerais
2012 - 2015Search Engine Optimization (SEO) Specialization at University of California, Davis
2020 - 2021Game Design and Development Specialization at Michigan State University
2016 - 2016
Introduction to the Brazilian Personal Data Protection Law at Instituto de Tecnologia e Sociedade (ITS Rio)
7/1/2021SEO Course for Journalists and Content Producers at Experta Media
9/1/2020Coursera - Introduction to Typography at California Institute of the Arts
12/1/2017Coursera - 3D Art and Video Game Animation at Universitat Autònoma de Barcelona
3/1/2015
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