Andreia F.

Product Manager

Product Manager - Product Manager - Product Owner
8/1/2022 - 7/1/2023

Developed and executed strategic product roadmaps, leading product and development teams in building Business Intelligence (BI) and Robotic Process Automation (RPA) systems using Agile Methodology. Played a key role in gathering, refining, and prioritizing the backlog, and was instrumental in defining, designing, and specifying user stories and requirements. Acted as a reference for ensuring quality results, while leading Agile ceremonies and resolving team impediments and doubts. Engaged in decision-making to maintain product integrity from a business perspective and was responsible for the final validation of tasks delivered by BI and RPA teams.

Ensured consistency and reliability of solutions delivered in production and guaranteed thorough documentation and knowledge transfer to support teams. Supported BI and RPA teams in problem-solving and interfaced with stakeholders from finance, market, and innovation sectors to address uncertainties and understand product requirements.

Mapped and automated internal processes for the construction of BI platforms, fostering a collaborative and integrated environment through continuous feedback. Participated in projects and discussions to innovate and create new products and technologies, focusing on process optimization to enhance company-wide productivity.

Technical expertise includes Data Analysis, Product Management, Product Roadmap development, and Product Marketing. Demonstrated ability to define user stories, proficient use of Microsoft Office and Microsoft Excel, and skilled in Azure DevOps. Strong analytical skills complemented by experience in Minimum Viable Product (MVP) development, Business Process Model and Notation (BPMN), leadership, and technological innovation. Extensive knowledge of SQL, Oracle databases, Power BI (PBI), RPA, and artificial intelligence (AI).

Senior Product Manager
11/1/2021 - Present

Executed implementation of agile methodologies and managed a cross-functional team, focusing on agile tools and frameworks. Delivered training on Scrum ceremonies and OKRs, co-created and conducted Sys Talks and Sys Manager's videocast. In the role of Digital Product Management, co-created digital products in the insurance and recruitment sectors. Provided digital product consulting as a Product Owner, creating and influencing the strategy and product roadmap. Defined user journeys and conducted stakeholder meetings to ascertain value, prioritize tasks, and manage discovery processes and alignments. Coordinated and led Scrum team activities, collaborated with UX/UI teams to ensure optimal user experience, and utilized design thinking techniques for prototyping and validations. Monitored and acted on KPI metrics, disseminated business knowledge within the squad, and trained and mentored new professionals in Agile methodologies, digital product creation, career management, prototyping, user stories, and user journey development.

The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
10/1/2020 - 8/1/2021

Managed technical products such as Microservices, APIs, Mobile Apps, and Integrations for delivery platforms like Ifood, UberEats, and Rappi, while overseeing a team. Spearheaded and prioritized demands of the product team using Scrum methodology. Evaluated, managed, and recommended the development and improvement of digital products. Defined and tracked vital product metrics (KPIs) and assessed team performance. Participated in strategic planning sessions and outlined the product roadmap. Coordinated the Discovery Process utilizing Kanban 360º and ensured the execution of Scrum ceremonies, including Planning, Retrospective, and Review. Conducted competitive market research and deployed Design Thinking techniques to enhance product innovation. Fostered communication between Engineering, Product, and Customer Success teams. Collaborated with the Marketing department to strategize product promotions. Presented product results during ceremonies and facilitated interactions with the development team to ensure the creation of feasible products. Ensured alignment of delivery expectations with outcomes by liaising with other Product Owners (POs).

The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
2/1/2019 - 11/1/2019

Managed financial product development leveraging the Scrum methodology, with a focus on team leadership and effective product management. Evaluated, conducted, and suggested improvements for digital product development while defining product metrics and monitoring performance for optimal results. Established and maintained product roadmaps, coordinating efforts across various departments to ensure alignment with goals and timelines. Orchestrated and executed key Scrum ceremonies including Planning, Retrospective, and Review sessions. Mapped the user journey and employed Design Thinking techniques to enhance user experience, writing detailed user stories to guide development.

Developed and maintained a comprehensive product backlog, conducting thorough requirements gathering sessions with clients. Prioritized and negotiated product deliveries to meet stakeholder expectations and deadlines. Provided consistent support to the development team, facilitating continuous improvements by applying Agile methodologies throughout the product lifecycle. Acted as a liaison between the development team and stakeholders, ensuring clear communication and collaborative efforts towards the creation of viable products. Utilized negotiation skills with stakeholders and management to drive product success.

Product Owner
9/1/2017 - 7/1/2019

Responsible for evaluating and suggesting the development of digital products, along with organizing and conducting ceremonies such as Planning, Retrospective, and Review. Built and maintained the backlog while gathering requirements from clients. Mapped User Journeys and applied Design Thinking techniques to write comprehensive User Stories. Prototyped functionalities for development and validated applications with end clients. Defined technical requirements and developed SQL and Oracle databases, including database creation and management. Managed distributed and multifunctional teams efficiently.

Product Owner
4/1/2015 - 1/1/2016

Evaluated, conducted, and suggested the development of digital products, organizing and conducting ceremonies including Planning, Retrospective, and Review sessions. Built and managed the Backlog while conducting requirement gathering sessions with clients. Mapped the User Journey, applied Design Thinking techniques, and wrote detailed User Stories. Prototyped functionalities to be developed and validated applications with the end client. Defined technical requirements and participated in the development of SQL and Oracle databases, including database creation. Managed distributed and multifunctional teams. Contributed to the construction of digital products aimed at fleet management and benefits, leveraging the expertise gained from previous similar activities.

SCRUM MASTER
2/1/2013 - 2/1/2015

Managed the Product Backlog, effectively communicating goals and Product Backlog items to the development team. Created clear and concise Backlog items, breaking them down into manageable packages within sprints, ensuring a balance between team delivery capacity and product value addition to customers. Covered long-term product planning in an empirical environment while understanding, practicing, and disseminating agility within and outside the development team. Facilitated Scrum events as requested or necessary, led the development team in creating high-value products, and removed impediments to development progress. Assisted the development team in organizational environments where the Scrum process was not yet fully approved and understood.

Business Analyst
2/1/2010 - 2/1/2013

Led financial projects using legal regulatory parameters and payment settlement systems, including BACEN. Utilized PMI methodology and Agile methods for efficient project execution. Conducted business analysis, requirement gathering, schedule management, and project scope elaboration and approval. Developed version testing plans, performed SQL database modeling, and created UML diagrams and project documentation. Managed large-scale projects from planning to approval across sectors including financial, accounting, contract management, risk management, logistics, tax, human resources, equipment, and risk and investment analysis. Demonstrated technical expertise with Java, object-oriented programming using UML 2.0, SQL and Oracle databases, and maintained collaborative project tracking using Redmine and SVN.

Bachelor of Systems Analysis Administration at Pontifical Catholic University of Rio Grande do Sul / PUCRS
2002 - 2007

MBA in Technology for Business: AI, Data Science and Big Data at Pontifical Catholic University of Rio Grande do Sul
2023 - 2024

MBA in E-commerce and Digital Business at Pontifical Catholic University of Rio Grande do Sul
2023 - 2024

Postgraduate in Project Management - PMI at Pontifical Catholic University of Rio Grande do Sul / PUCRS
2008 - 2009

CSPO at CERTIPOF
9/1/2019

Basic Scrum Knowledge at CERTIPOF
9/1/2019