Beatriz L.UX Designer
Skills
A Product Designer with two years of experience and an academic background in economics who has successfully transitioned into User Experience Design, having completed the Google UX Design Professional Certificate. The transition, driven by a keen interest in human behavior, bridges the gap between behavioral economics and design. The designer focuses on employing user-centered approaches to not only craft superior software but also to foster societal improvement. The professional track record includes the creation of over 70 web pages for a diverse portfolio involving more than 20 products. Key projects have included leading a redesign initiative for the main screen of a prominent app and playing an integral role in developing and maintaining a Design System to uphold product visual consistency. Contributions also extend to the development of Software as a Service (SaaS) platforms.
Designer
4/1/2023 - 7/1/2023
Developed expertise in creating visually appealing digital and printed materials, including brochures, social media graphics, and presentations. Contributed to the development and maintenance of brand consistency across various marketing channels. Collaborated effectively with marketing and creative teams on innovative projects. Provided design and production support for marketing materials used in events, ensuring alignment with brand guidelines and company objectives. Designed and managed a series of document and presentation templates. Created and edited visual content for the website and social media platforms, including videos, photos, and graphic arts, to enhance user engagement and overall user experience. Demonstrated strong capability in handling multiple projects simultaneously, managing time and priorities to meet critical deadlines.UX Designer
7/1/2021 - 3/1/2023
Reviewed and improved the usability and aesthetics of web pages and digital platforms, adhering to the company's brand strategy and vision. Developed wireframes, prototypes, and mockups to effectively communicate design ideas, iterating them based on feedback and evolving project requirements. Advocated for best UX practices and principles within the organization, educating and influencing stakeholders to adopt these standards. Ensured the consistent and appropriate application of established design standards in all design work. Engaged with product management, business stakeholders, and third-party vendors to thoroughly understand project goals and requirements. Clearly illustrated the functionality and appearance of web pages, preparing and presenting drafts to internal teams and stakeholders for review and approval.Product Designer
7/1/2021 - 3/1/2023
Contributed to the development and maintenance of a Design System, ensuring consistent appearance throughout the product. Applied a user-centered approach to product design, exploring human issues, conducting user research, and executing usability testing to obtain feedback, validate designs, and iterate quickly. Designed and delivered wireframes, user stories, user journeys, and prototypes optimized for varied functionalities. Collaborated with cross-functional teams, including developers, product owners, and stakeholders, to define and deliver design solutions aligned with project goals and technical requirements. Played an active role in the product team, participating in planning, research, ideation, design, and execution, and contributed to the team’s excellence through peer reviews. Defined and documented project requirements with meticulous attention to detail, offering guidance and support throughout the development process. Conducted desk UX research activities, heuristic evaluations, and competition analyses. Identified and documented user needs, business requirements, and KPIs. Developed functional interfaces using the Design Thinking framework and Scrum methodology.Designer
1/1/2021 - 6/1/2021
Collaborated with marketing and product teams to develop innovative design solutions, encompassing new design concepts, graphics, and layouts. Gathered user requirements, designed graphic elements, created navigation components, and developed functional, visually appealing features to enhance user experience. Worked closely with the team to refine and standardize project appearances, ensuring stylish and user-friendly results. Evaluated and adapted existing user interface solutions, or created new ones, to continually improve product user experience. Created intuitive and visually appealing user interfaces for web applications, maintaining a seamless and engaging user experience. Assisted the Marketing and Sales departments by developing graphic materials, visual identities, multimedia presentations, and other creative products. Participated in regular design reviews, effectively rationalizing and justifying design decisions.Graphic Designer
10/1/2020 - 1/1/2021
Developed expertise in designing and creating various marketing materials, including logos, brochures, flyers, banners, event branding, and social media posts. Utilized Adobe Creative Suite, specifically Photoshop and Illustrator, to produce high-quality designs. Partnered with clients to comprehend design requirements and ensured their satisfaction with final products. Oversaw the design, direction, and production of presentations while conducting research to gather supporting images. Demonstrated strong organizational skills by maintaining project files systematically.
Economics at Catholic University of Pernambuco
2014 - 2019User Experience Design at Pontifical Catholic University of Rio Grande do Sul
2023 - 2024
Product Management at Cursos PM3
11/1/2023Google UX Design Certificate at Google
5/1/2022UI/UX Basics Experience, Interface & Prototype at Estação Hack From Facebook
7/1/2020Scrum Foundation Professional Certificate (SFPC) at CertiProf
7/1/2020Entrepreneurial Attitude, Innovation, Technology, and Agility at CESAR School
11/1/2019
Beatriz is available for hire
Meet Beatriz L.
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