Brenda R.
Digital Designer

Skills

Microsoft Excel (Advanced Analytics Add-ons)

Jira

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Bio

A Product Owner at Bosch Brasil oversees the development and execution of comprehensive software projects, managing everything from scope definition and requirements to monitoring and delivery. This role includes collaboration with multidisciplinary teams and global partners to ensure the digital solutions provided to customers are both high-quality and valuable. The professional possesses deep expertise in B2B e-commerce and has significant experience in implementing global SAP Commerce and CRM tools. Specialization in user experience analysis, customer journey structuring, business story creation, acceptance criteria validation, and prioritization of deliveries is evident. Competence extends to digital transformation, data analysis, KPI reporting, and agile management practices. Currently pursuing an MBA in Digital Business at the University of São Paulo, further enhancing knowledge and skills in this domain. The role consistently strives to translate Bosch's visions and goals into tangible results that enhance people's lives.

Product Owner Senior
10/1/2023 - Present

Demonstrated expertise in the development and execution of activities related to end-to-end project deliveries, including detailed project plans, accurate project estimates, and clear scope and requirements definitions. Proficient in coordinating Product Discovery Workshops leveraging Design Thinking principles. Successfully monitored and managed project delivery progress, providing guidance and support to operations and project managers, ensuring proper direction and expertise. Effectively managed the team's execution capacity and supported projects at all phases of the execution lifecycle, from onboarding and kick-off through execution and closure. Ensured optimal project performance through adjustments related to team composition, personnel, capacity, and costs. Specialized in defining and refining product backlogs, developing user stories, and setting sprint goals with clear acceptance criteria.
Global B2B E-commerce Expert
1/1/2021 - Present

Developed expertise in the analysis and mapping of processes and systems, identifying and implementing improvements. Gained in-depth knowledge of user experience (UX) analysis and structuring customer journeys. Created business stories and defined and validated acceptance criteria for deliveries, ensuring prioritized value delivery to users. Demonstrated proficiency in creating and analyzing KPIs using Power BI and Google Analytics. Played a key role in the development of digital campaigns, media, and email marketing initiatives. Managed systemic tests and thoroughly documented projects and processes in Confluence. Oversaw content coordination and management in a B2B e-commerce environment.
LATAM B2B E-commerce Support
6/1/2018 - 1/1/2021

Gained expertise in mapping processes and systems, and the execution of systemic tests. Provided comprehensive support to users of the Hybris e-commerce platform, including managing bugs and tracking improvements through key performance indicators (KPIs). Developed and delivered detailed management reports and coordinated and executed various tests. Demonstrated proficiency in creating content and digital media.
Purchasing Projects Intern
8/1/2017 - 2/1/2018

Demonstrated expertise in preparing and analyzing quotations, along with the preparation of purchase requisitions. Gained extensive experience in follow-up and project monitoring activities. Developed proficiency in creating Production Part Approval Processes (PPAP) with suppliers. Successfully managed the product modification process and provided essential support for various activities within the supplier localization project in the NAFTA region. Contributed significantly to the RPP Project focused on high-pressure injectors and pumps.
Technical Documentation Intern
1/1/2016 - 7/1/2017

Developed expertise in SAP system, specifically the MM Module, by managing modifications of parts lists. Demonstrated strong organizational and coordination skills through leading meetings with multifunctional teams. Gained proficiency in opening and managing documentation processes and effectively monitored product documentation. Exhibited a sound understanding of indicators related to creation, update, and analysis within the SAP system.
Researcher
8/1/2015 - 9/1/2016

Served as a CNPq Pibic Scholarship Holder with a focus on research related to creative accounting practices in the public sector. Developed skills in academic research methodologies, data analysis, and financial reporting standards. Gained extensive experience in qualitative and quantitative research, utilizing statistical tools such as SPSS and R for data analysis. Conducted comprehensive literature reviews and synthesized findings into coherent research papers. Produced a publication titled Creative Accounting in the Public Sector featured in the journal Accounting and Finance. Enhanced proficiency in technical writing, critical thinking, and the presentation of complex financial concepts in an understandable manner. Utilized collaboration tools to coordinate with research advisors and peers, resulting in successful dissemination of research findings.