Bruna A.
SEO Assistant

Skills

Google Analytics

Microsoft Excel (Advanced Analytics Add-ons)

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Bio

SEO Specialist with six years of experience, characterized by a diverse career background. Most recently served as a Product Owner in Post-Sales, preceded by roles in technology as a Front-End Developer and Performance Marketing Analyst.

Head SEO
1/1/2018 - 1/1/2019

As Head of SEO, managed and executed comprehensive technical strategies, encompassing website audits, content production planning and optimization, and backlink development. Specialized in both on-page and off-page SEO optimizations. Demonstrated expertise in monitoring results and metrics using tools such as Google Analytics, Google Search Console, Google Trends, and SEMRush, ensuring data-driven decision-making and continuous improvement of search engine performance.
Product Owner
8/1/2022 - Present

Oversaw the alignment of business needs with the development team, effectively defining project priorities, identifying opportunities for improvement, and constructing detailed roadmaps. Promoted the realization of demands through data-driven decision-making and impact assessment. Played a critical role in the continuous enhancement of after-sales processes, ensuring the seamless integration of new features and improvements. Leveraged advanced project management techniques and collaboration tools to maintain a focused and productive team environment.
Senior SEO Analyst
7/1/2021 - 8/1/2022

As an SEO analyst within the team, ensured the organic growth of the e-commerce platform by monitoring performance results and identifying new opportunities. Managed the optimization of pages, categories, and keywords to enhance visibility and traffic. Collaborated closely with the development team to address SEO-related demands, ensuring the continuous improvement of site performance. Developed proficiency in e-commerce SEO strategies, leveraging tools and frameworks to drive measurable results.
Marketing Specialist II | SEO
2/1/2020 - 7/1/2021

Responsible for overseeing organic growth and managing the SEO and Usability areas. Developed and implemented strategies aimed at continuous improvement of key performance indicators related to the website. Gained proficiency in performance optimization, search engine optimization (SEO), conversion rate optimization (CRO), and A/B testing. Utilized web analytics tools to monitor and analyze site performance, leading to data-driven decisions that enhanced user experience and site effectiveness.
Front End Developer
2/1/2018 - 11/1/2018

Expertise in developing websites and applications utilizing HTML5, CSS, and React JS, alongside other JavaScript frameworks.