Daniel P.Front-end UX Engineer
Skills
Daniel Oliveira, a seasoned Senior Product Designer with 17 years of extensive professional experience, holds a Production Engineering degree from the Federal University of Ouro Preto. Specializing in UX/UI design, analytics, AI, and automation, Oliveira’s work merges technical engineering expertise with creative innovation in product design.
His professional journey has involved integrating UX Design knowledge across various business models, effectively bridging the gap between businesses and their clients. Oliveira has demonstrated proficiency in end-to-end product design, covering initial concepts through to final implementation, utilizing technologies and tools such as Google Analytics, Maze, Figma, PHP, Wordpress, and React. He is particularly skilled in crafting intuitive interfaces and seamless user journeys.
Oliveira's background includes significant experience in digital product management and development. He has consistently focused on solving real-world problems for customers and users, contributing to successful market launches for a variety of high-profile clients. His portfolio showcases work with renowned names, including Carrefour, journalist Giuliana Morrone, and PicPay founder Diogo Roberte.
Throughout his career, Oliveira has learned from a multitude of experiences, gaining insights that have enhanced his ability to impact companies, clients, and teams positively. This rich background fuels his passion for helping people achieve financial success, save time, and find happiness through well-designed digital products.
Outside of his professional life, Oliveira is a dedicated parent and a nature enthusiast. These personal pursuits inspire his creativity, bringing innovative ideas into his professional projects.
What sets Oliveira apart is his ability to combine technical expertise with a creative perspective, resulting in products that are both efficient and engaging. He looks forward to contributing this unique blend of skills and passion to a new team. More information about his methodological approach, tools, and projects can be found on his website. Additionally, his freelance positioning and resume are accessible online.
Senior Product Designer
8/1/2021 - 12/1/2023
Served as Senior Product Designer within the Ecommerce and App Services (Digital Products) team. Played a pivotal role in the development of the Brazilian Design System, collaborating extensively with international counterparts. Utilized the Double Diamond methodology to translate business needs into well-defined customer journeys. Leveraged quantitative data through advanced data analytics platforms to inform design decisions. Conducted comprehensive user research, including interviews, usability tests, and A/B test validations to ensure product efficacy. Collaborated with diverse teams across national and international borders to align on project expectations and responsibilities. Designed intricate navigation flows and engaging interfaces for products such as Content Card, Gift Card, Insurance, Assistance, and the Services Page.UX Lead
12/1/2020 - 12/1/2023
Developed expertise in understanding business needs and designing customer journeys using the Double Diamond framework. Excelled in exploring quantitative and qualitative data to inform design decisions and created and maintained comprehensive UX processes. Demonstrated proficiency in conducting interviews, usability tests, and validating hypotheses through A/B tests. Initiated and developed a Design System and Style Guide, enhancing consistency across the Analytics platform and other products. Improved the management of digital assets including domains, marketing automation platforms, and websites. Planned and implemented information flows from digital systems to deliver personalized user experiences. Led and established the company's first UX team, defining hiring requirements for UX and Front-End Senior roles. Advocated the importance of UX processes through research results, continually validating hypotheses with usability tests, interviews, and A/B tests.Freelancer - Senior Digital Products Specialist
1/1/2020 - Present
Developed advanced expertise in WordPress website development, LottieFiles, and UX projects, catering to clients across Brazil, the United States, and Europe. Achieved proficiency in website building and the creation and maintenance of UX processes. Demonstrated ability to understand business needs and frame issues to design appropriate customer journeys using the Double Diamond framework. Skilled in exploring quantitative data within data analytics platforms and conducting user interviews, usability tests, and A/B tests for hypothesis validation. Successfully interacted with national, international, internal, and external teams to align expectations and responsibilities. Improved the management of digital assets including domains, marketing automation platforms, and websites. Planned and implemented optimized information flows from digital systems to enhance personalized user experiences. Advocated for the importance of established UX processes, supporting the narrative through research results and validated hypotheses with users via usability tests, interviews, and A/B tests.Co-Founder / CMO
10/1/2019 - 1/1/2020
As CMO, developed and presented live webinars, built and optimized online marketplaces, and conducted in-depth product market fit research. Planned and implemented marketing funnels across multiple channels, and handled marketing automation through email, WhatsApp, and chatbots. Led website development initiatives and managed both paid and organic traffic, including the creation of ad graphics. Conducted comprehensive data analysis, maintained infrastructure health, and fulfilled various co-founder responsibilities.Head Of Marketing
11/1/2018 - 3/1/2020
Developed expertise in funnel planning and implementation across various channels. Spearheaded marketing automation projects leveraging email, SMS, and chatbot systems. Built and optimized websites to enhance user engagement. Effectively managed both paid and organic traffic, including the design and creation of ad graphics. Conducted thorough data analysis to inform strategic marketing decisions.Head of Growth
11/1/2018 - 3/1/2020
Served as Head of Growth Marketing, responsible for comprehensive funnel planning and implementation across various operational channels. Spearheaded work automation for both the company and its customers by building complex integrations through webhook services. Planned and implemented robust marketing automation strategies using email, SMS, and chatbot platforms. Developed and managed websites while overseeing both paid and organic traffic channels, including the creation of advertising graphics. Conducted in-depth data analysis to inform decision-making and strategy adjustments.Co-founder / CMO
3/1/2017 - 12/1/2018
Developed training courses focused on communication resources and marketing automation. Implemented commercial processes in CRM, chatbot, and marketing automation platforms and integrated administrative, financial, operational, and commercial processes within ERP systems. Crafted and executed strategies centered around growth hacking, marketing, and sales. Managed marketing automation platforms and communication channels, along with structuring and analyzing sales and marketing processes. Spearheaded branding and corporate marketing initiatives while monitoring key performance indicators (KPIs). Handled financial administration to ensure alignment with business goals.Co-founder / CMO
8/1/2014 - 3/1/2017
Developed marketing strategies, incorporating data-driven insights and innovative techniques to enhance brand visibility and market engagement. Managed comprehensive audio-visual production projects, ensuring high-quality deliverables that effectively communicated key messages and increased audience engagement. Supervised the operational team, enhancing productivity and streamlining workflows to achieve organizational goals efficiently.User Interface/User Experience Designer
8/1/2013 - 9/1/2014
Developed expertise in product development, focusing on the enhancement of media and communication channels. Applied advanced procedures related to User Experience (UX) to ensure optimal user interaction. Participated in the development and refinement of User Interface (UI) designs, contributing to the overall aesthetic and usability of products. Effectively managed various communication channels to ensure streamlined and consistent messaging. Contributed to branding efforts, ensuring that all products and communications adhered to established brand guidelines and helped in the creation of a cohesive brand identity.Co-founder
8/1/2012 - 3/1/2017
Developed proficiency in applying procedures related to UX (User Experience) and demonstrated expertise in UI (User Interface) development. Contributed to the development of branding and corporate marketing initiatives, ensuring cohesive and impactful brand representation. Gained substantial experience in financial and accounting administration, which bolstered a comprehensive understanding of corporate finance. Managed multiple communication channels, ensuring effective and streamlined internal and external interactions.
Business Administration, Management and Operations at Founder Institute
2020 - 2020Computer Engineering (incomplete) at Federal University of Ouro Preto
2012 - 2017Production Engineering at Federal University of Ouro Preto
2017 - 2019
Bots4U at Take Blip
10/1/2020Elite Digital Community Member at Juliano Torriani & André CIA
12/1/2019eCom Blueprint at Gabriel St-Germain
10/1/2019Reload BH 2019 at Sebrae-MG
6/1/2019Growth Marketing Strategy: Master Growth with the Funnel (Lloyd Alexander - Growth Marketer at Udemy) at Udemy
5/1/2019Greatest Hits Content Program (Chris Von Wilpert) at Content Mavericks
4/1/2019SEO Unlocked at NP Digital
2/1/2019Courses & Mentoring at Salesprocess.io
1/1/2019Complete SEO Training With SEO Expert Peter Kent at Udemy
4/1/2018Certificate in Content Production for the Web at Rock Content
9/1/2017
Daniel is available for hire
Hire Daniel P.
All Howdy Candidates are vetted for skills and english proficiency.
