Felipe C.
Product Manager

Skills

Google Analytics

Microsoft Excel (Advanced Analytics Add-ons)

Jira

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Bio

This profile highlights a blend of creativity and curiosity, with a daily focus on generosity and emotional intelligence to facilitate teamwork and achieve exceptional outcomes. Experience in Marketing and Business Analysis has fostered an analytical and strategic perspective on digital products and projects, fueling a dedicated pursuit of a Product Manager career. The aim is to attain substantial results through carefully planned strategies grounded in data analysis and occasionally informed by intuitive insights. The aspiration is to advance in a Product Manager role within organizations that embrace a defined culture, nurture curiosity, and swiftly generate positive impacts for individuals.

Business Analyst
9/1/2022 - Present

Participated in the company's inaugural Product team alongside System Analysts, PO, and UX/UI Designer, focusing on an internal audience and their demands. Undertook the responsibility of developing and leading the Product Discovery process, contributing significantly to the creation of the first roadmap for new features of the Klassmatt Product. Generated comprehensive business rules for the Klassmatt software, conducted detailed Product Discovery rounds, and managed various stakeholders effectively. Prepared meticulous Changelogs documentation for internal teams and served as the primary liaison between the Product Team and other internal departments.
Business Analyst
10/1/2021 - 8/1/2022

Developed and implemented the first Dashboard project for Production leaders, significantly enhancing real-time decision-making capabilities. Successfully reduced database analysis time from 3 days to 6 hours by developing a new feature within the Klassmatt software. Specialized in stakeholder management, particularly with Directors and the CEO, ensuring alignment with business objectives. Generated comprehensive business rules for the Klassmatt product, aligning technical capabilities with business needs. Acted as the primary liaison between the Production and IT teams, fostering seamless integration and communication.
Marketing Analyst
1/1/2020 - 8/1/2020

Implemented the agile methodology (Kanban) and fostered an analytical culture within the Social Media and Audiovisual teams in the Marketing department. Orchestrated the planning process in conjunction with the Content Chapter for the main event presentation of a new product version. Developed and presented analytical reports on social networks, providing weekly insights. Managed audiovisual projects and oversaw the Kanban system for the Audiovisual Team, facilitating a more efficient workflow.
Marketing Analyst
8/1/2018 - 7/1/2019

Collaborated closely with the Marketing team to execute internal and external campaigns. Maintained a close working relationship with the Planning, Creation, and CRM teams. Achieved significant milestones, such as participating in the internal campaign for the implementation of Jira, which facilitated the spread of agile culture within the organization, and developing an internal training project known as Rock School. Managed the contact base for institutional email marketing campaigns, orchestrated internal marketing campaigns targeting employees, and developed reports to measure the effectiveness of marketing actions. Served as the focal point of the internal Communication Agency.
Marketing Analyst
1/1/2015 - 6/1/2016

Developed proficiency in analyzing website performance using Google Analytics, generating comprehensive analytical reports for 25 group websites. Gained experience in lead distribution via Salesforce CRM, demonstrating the ability to manage customer relationship management effectively. Played a pivotal role in the launch of over 20 websites dedicated to travel destinations with snow. Engaged in the development and execution of strategic plans for social media, websites, and email marketing, contributing to the overall marketing strategy.

Handled contact and coordination with Marketing departments of ski resorts across North America, South America, and Europe, ensuring consistent and effective communication. Managed email marketing campaigns in collaboration with an external agency, overseeing the process to ensure successful engagement with target audiences. Presented monthly marketing results to Directors and Partners, showcasing the ability to communicate technical results in a clear, comprehensible manner.

Bachelor of Administration with a specialization in Marketing at Pontifical Catholic University of Rio Grande do Sul
2014 - 2019
Big Data and Marketing Intelligence at Superior School of Advertising and Marketing
2020 - 2021