Fernanda L.
Product Manager

Skills

Miro

Microsoft Excel (Advanced Analytics Add-ons)

Amazon Aws

Jira

Fernanda is available for hire

Hire Fernanda L.

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Bio

With over a decade in the technology market and 14 years in data-driven research and market intelligence, expertise lies in Product Management, Marketing, and Business Strategy. Currently focused on enhancing Agile software development skills, professional experiences span large enterprises to tech startups across B2B, B2B2C, and B2G sectors. Proficiency in managing multidisciplinary projects, delivering under pressure, and navigating complex challenges in fast-paced environments is well-developed through a varied career trajectory. Areas of interest include Product Management, Product Marketing, Product Design, Business Strategy, Market Intelligence, Customer Behavior, Geointelligence, Location-Based Services, Data Analysis, Disruptive Technology, IoT, Smart Cities, Urban Planning, AI, Machine Learning, SaaS, UX, and working in multicultural environments with foreign languages.

Product & Customer Success Manager
11/1/2021 - 10/1/2023

Developed proficiency in Ruby on Rails, JavaScript, and HTML5, focusing on creating scalable web applications for the insurance sector. Employed PostgreSQL, Redis, and Elasticsearch for efficient data storage and retrieval. Leveraged AWS for cloud infrastructure management, ensuring high availability and performance of services. Implemented CI/CD pipelines using Jenkins and Docker, streamlining the development workflow. Applied advanced knowledge in responsive design and cross-browser compatibility to enhance user experience. Utilized TDD principles and RSpec for robust application testing, ensuring bug-free releases. Collaborated with cross-functional teams using Agile methodologies, emphasizing iterative development and continuous improvement.
Growth Marketing & Product
12/1/2020 - 8/1/2021

Developed proficiency in data integration and analysis to drive assertive and transparent management in both private and public sectors. Led the development of solutions for Smart Cities, with a focus on sustainability, mobility, and resource efficiency, as well as Public Health management. Utilized advanced data analytics tools and methodologies to deliver actionable intelligence. Demonstrated expertise in leveraging emerging technologies to enhance urban infrastructure and public health systems. Specialized in creating data-driven strategies that support informed decision-making processes and optimize resource allocation.
Project Manager
5/1/2020 - 12/1/2020

Showcased expertise in project management utilizing agile methodologies, ensuring streamlined workflows and effective task prioritization. Successfully managed a team of 10 members, fostering a collaborative environment and promoting high performance and productivity within the team.
Commercial and Creative Director
6/1/2019 - 5/1/2020

Developed expertise in retail and small business management, focusing on empowering local women artists and emerging local brands. Implemented inventory management systems to streamline the storage and display of crafts, arts, and gift products. Gained proficiency in point-of-sale systems and ecommerce platforms to enhance the shopping experience. Demonstrated strong skills in coordinating marketing efforts, leveraging social media tools like Instagram and Facebook for brand promotion and customer engagement. Created and maintained collaborative relationships with local artisans, ensuring a diverse and high-quality product selection. Showcased ability to organize community events and workshops, which increased store foot traffic and supported local talent. Utilized data analytics for sales tracking, trend analysis, and inventory forecasting to make informed business decisions.
Business consultant
9/1/2017 - 6/1/2019

Developed expertise in creating and managing comprehensive in-company communication strategies. Utilized advanced knowledge of CRM tools such as Salesforce and HubSpot to enhance internal communication channels. Demonstrated proficiency in designing and implementing internal newsletters, intranet content, and employee engagement programs using Microsoft 365 and SharePoint. Applied analytical skills to measure communication effectiveness through the use of Google Analytics and Power BI. Conducted workshops and training sessions on effective communication practices and collaboration techniques. Coordinated efforts to streamline internal messaging using Slack, Microsoft Teams, and Trello. Facilitated feedback loops and surveys to gather insights and improve communication strategies. Adapted modern communication frameworks to foster a cohesive and informed workforce.
Business Development Manager
4/1/2017 - 10/1/2017

Involved in establishing and scaling business operations at a North American HRtech startup, key accomplishments include the development and execution of go-to-market strategies which significantly increased market penetration and revenue growth. Demonstrated expertise in customer relationship management systems (CRM) such as Salesforce, and utilized data analytics tools like Tableau to generate actionable insights from sales and user engagement data. Proven abilities in negotiating and closing high-value deals, as well as designing and implementing effective sales enablement materials. Showcased skills in cross-functional collaboration, working closely with marketing, product development, and customer success teams to ensure a seamless end-to-end customer experience. Enhanced onboarding processes for new clients using cloud-based HR management software, leveraging platforms like Workday and BambooHR to optimize customer satisfaction and retention rates. Additionally, managed and grew a high-performing sales team, fostering a culture of continuous improvement and professional development.
Associate Product Manager
1/1/2015 - 8/1/2016

Managed the digital portfolio across 23 countries in Latin America, focusing on Big Data, IoT, and SaaS. Delivered actionable Market Intelligence to inform business strategy and secure a competitive edge in the B2B sector, covering domains such as Smart Cities, IoT, SaaS, and Automotive. Oversaw budget prioritization and facilitated continual collaboration with engineering, design, operations, sales, and executive teams. Played a pivotal role in Business Development and sales support, including customer management and engagement through product and roadmap presentations and technical demos. Directed internal and external marketing activities in Brazil and Chile from planning through to execution.
Quality, Training & Methods Coordinator
4/1/2013 - 12/1/2014

Held a technical coordination role with ultimate responsibility for ensuring the quality of the map database at an operational level. Deployed new production and training methods, enhancing overall workflow efficiency. Provided technical support to the management team, GIS analysts, and occasionally to external clients, ensuring smooth operational processes and resolving technical issues. Attended and presented at global trainings and conferences across various locations, including Europe and India, sharing expertise and knowledge on a global scale. Developed strong proficiency in Geographic Information Systems (GIS) and related tools, demonstrating expertise in database management, data validation, and geospatial analysis, while fostering a collaborative work environment with a focus on continuous improvement.
Senior Sourcing Research Analyst
6/1/2012 - 4/1/2013

Involved in analysis and data collection for digital mapping projects, focusing on geographic information systems (GIS) and remote sensing technologies. Developed expertise in software tools such as ArcGIS, QGIS, and ERDAS Imagine, enhancing spatial data analysis capabilities. Handled data from multiple sources including satellite imagery, topographic maps, and GPS surveys, ensuring high accuracy and precision in digital map creation. Applied skills in Python and R for data processing and analysis tasks, improving efficiency and automating repetitive processes. Conducted comprehensive quality assurance checks and error rectification processes to maintain the integrity of collected data. Employed SQL for database management and spatial query execution, enabling effective data storage and retrieval. Contributed to the integration of map layers and thematic data, optimizing the functionality and usability of the final digital maps. Demonstrated collaborative work methodologies using version control systems like Git, ensuring efficient team collaboration and code management.
Geographical Field Analyst
7/1/2011 - 6/1/2012

Executed advanced analysis and data collection for digital mapping projects, showcasing expertise in GIS software and spatial data analysis tools. Developed proficiency in using Esri's ArcGIS suite, QGIS, and various remote sensing technologies. Demonstrated skills in handling and interpreting large geospatial datasets from diverse sources, including satellite imagery and aerial photography. Employed Python and SQL for spatial data manipulation and automation of geoprocessing tasks. Utilized GPS technology and mobile data collection apps to gather accurate field data. Ensured data quality and integrity through rigorous validation processes. Managed and maintained geodatabases, and produced high-quality digital maps and visualizations. Leveraged cloud-based platforms for data storage and collaboration, and facilitated effective communication on project progress using advanced reporting and presentation tools.
Market Research Assistant
12/1/2009 - 7/1/2011

Provided market insights to the commodities trading boards by assisting the Research Department. Developed research activities across various domains, including Geoprocessing and Remote Sensing, Meteorology, export and import data, financial analytics, and environmental analysis.
Market Research Intern
12/1/2007 - 12/1/2009

Assisted the Research Department by providing market insights to the commodities trading boards. Developed research activities across diverse areas, including Geoprocessing and Remote Sensing, Meteorology, export and import data analysis, financial data scrutiny, and environmental analysis. Utilized technical expertise in handling and interpreting complex data sets, applying skills in advanced geospatial analysis and remote sensing technologies. Employed meteorological data tools and financial databases to generate comprehensive reports, ensuring informed decision-making for trading activities.
English Instructor
1/1/2006 - 10/1/2007

Delivered group, individual, and in-company English language classes encompassing all proficiency levels, from Basic to Advanced. Specialized in both grammar and conversational aspects to provide comprehensive language instruction.