Fernanda O.Product Manager
Skills
Product Owner with over 15 years of market experience, including a significant focus on more than 3 years in digital product management within the technology, fashion, and health sectors. Dedicated to aligning business strategies with user needs to achieve market success, with a strong emphasis on continuous process improvement and value delivery. Committed to professional growth, currently pursuing an MBA in Product Management and obtaining certifications in relevant skills and tools, including UX/UI design, Product Analytics, and Cloud technologies.
Senior Digital Channels Analyst
7/1/2023 - Present
Gained extensive experience in digital product management, particularly within the B2B e-commerce and web services domain, involving comprehensive market and competition analysis. Focused on continuous process improvement to enhance team maturity and ensure the strategic evolution of products, developing action plans based on results and key performance indicators (KPIs). Effectively prioritized expectations with all stakeholders for constructing product roadmaps and backlogs, covering immediate, upcoming, and future needs. Strategically integrated with Pharma and Healthcare industries for technical validation of new initiatives, facilitating project development and partnerships. Led the maintenance and evolution of a web services platform and B2B e-commerce products, actively addressing crises. Collaborated with UX designers to prototype screens. Utilized the Scrum methodology, supported by tools such as Azure DevOps, Trello, Miro, and Figma, for proficient product management and ensuring quality deliveries.Product Owner
11/1/2022 - 7/1/2023
Gathered requirements and business rules in collaboration with various departments, ensuring proper documentation and the creation of training manuals. Managed stakeholders’ expectations effectively through clear and consistent communication. Utilized KPIs to monitor results, identify areas for improvement, and align the product roadmap with strategic objectives. Prioritized the backlog using agile methodologies, including Scrum and Kanban, and adopted a hybrid approach where necessary. Actively participated in discovery sessions with stakeholders, sponsors, and UX Design teams to ensure comprehensive understanding and alignment of project goals. Conducted homologation and rigorous testing of features to maintain the quality and suitability of legacy products. Developed proficiency in Business Process Management (BPM) software, focusing on the customization of modules to optimize corporate records and workflows.Entrepreneur | Product Owner
10/1/2017 - 10/1/2019
Founded a B2C e-commerce platform in the fashion and lifestyle segment with a specialization in sports socks. Managed the full product lifecycle from conception to launch, achieving growth to the GTM phase and culminating in acquisition by a major company in the industry. Spearheaded multidisciplinary teams across design, marketing, and production. Validated Product Market Fit through the creation of an MVP and ongoing customer interaction. Provided strategic management of the roadmap and prioritized the backlog utilizing discovery techniques to mitigate uncertainties and ensure continuous product improvement. Leveraged low-code development for implementing features including sales showcase, checkout, payment gateway, and shipping management. Orchestrated a comprehensive go-to-market strategy involving strategic partnerships and visibility initiatives at sporting events. Successfully validated the business model over two years, leading to a successful brand acquisition by a notable company in the sports sector.Accounts Assistant
1/1/2012 - 2/1/2014
Led the implementation at a leading client, ensuring seamless integration and operational excellence. Provided consistent service to both internal and external customers, acting as a critical point of contact and support. Facilitated the contract between a lease and a client, managing both financial and operational aspects efficiently. Delivered daily support to customers, conducted regular reviews, and oversaw the monthly closing of all operational costs of the contract for presentation to stakeholders, ensuring transparency and accuracy in financial reporting.Technical Insurance
6/1/2009 - 5/1/2012
Developed expertise in customer service, focusing on facilitating the technical aspects of auto insurance products. Conducted in-depth analysis and assessment of fleet insurance risk metrics for bids and corporate clients, ensuring alignment with business interests and strategic goals.Financial Analyst
2/1/2005 - 4/1/2006
Provided support to the financial department of dealerships in Rio de Janeiro, managing verification of cash, accounts payable/receivable, and product inflows and outflows. Identified and signaled necessary corrections and adjustments in financial entries. Prepared comprehensive presentations on accumulated profits and losses for C-Level executives.
Health and Physical Education at UNISUAM
2014 - 2018Digital Marketing at Uncomplicate College
2022 - 2026Product Management at Uncomplicate College
2024 - 2024
Fundamental Scrum Master at Scrumstudy
10/1/2022Product Management at Coderhouse
9/1/2022Agile Methods Scrum and Kanban at api ágil
8/1/2022UX/UI Design at Origamid
5/1/2022Fundamentals of Product Management at Produtos Incríveis
5/1/2022Emotional Intelligence 2.0 at Escola Conquer
3/1/2022Content Creator and Social Media at Like Marketing Estratégia Digital
5/1/2020English at Catembure Language Australia - CLA
3/1/2019
Fernanda is available for hire
Hire Fernanda O.
All Howdy Candidates are vetted for skills and english proficiency.
