Gabriel V.
Data Analyst

Skills

Sql

Google Analytics

Microsoft Excel (Advanced Analytics Add-ons)

Python

Gabriel is available for hire

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Bio

A Data Specialist with extensive experience in CRM, Web Analytics, and Media, exhibiting proficiency in data management, analysis, and dashboard creation, along with the presentation of findings to clients. Expertise encompasses both technical and business operational domains. Current academic pursuits include a degree in Data Science Technology and a Data Analyst certification, supplemented by a SQL for Data Science certificate.

Data Specialist - Freelancer
2/1/2024 - 2/1/2024

Conducted in-depth analysis of the consumer life cycle, gaining expertise in identifying key stages and behaviors. Performed detailed examination of denial rates for specific card products, utilizing statistical methods to discern patterns and improve approval processes. Developed robust technical skills by creating an API connection between Google Sheets and VTEX, employing Google Apps Script to automate data transfer and integration tasks.
Privacy Analyst - OneTrust
3/1/2023 - Present

Implemented an efficient workflow for managing data subject requests concerning personal data, and processed and loaded data from mapped personal data processing activities. Configured flows for personal data incident management and created connections to transform forms into consent collection points using OneTrust. Conducted scanning and recategorization of cookies, customizing banners through CSS. Developed automated questionnaires to streamline data collection processes.
Data Specialist
10/1/2022 - 1/1/2023

Developed proficiency in creating ecommerce dashboards using Power BI and QuickSight, leveraging data extracted from an ERP database. Displayed expertise in data visualization and analytics, translating complex data sets into actionable business insights. Skillfully integrated various data sources and optimized performance for real-time analysis. Demonstrated strong understanding of ERP systems and data structures to ensure accurate and reliable dashboard reporting.
Digital Analyst
9/1/2020 - 9/1/2022

Led phase 2 of adapting digital companies to the General Data Protection Law (LGPD), leveraging the OneTrust privacy tool for compliance. Developed deep understanding and expertise in handling data privacy regulations and ensuring adherence to legal standards. Applied comprehensive knowledge of OneTrust functionalities to streamline privacy management processes and safeguard customer information.
BI/WA Analyst
5/1/2018 - 9/1/2019

Organized and structured media plans, ensuring alignment with project accomplishments. Created a comprehensive dashboard to track Media KPIs and site performance. Conducted in-depth analysis of campaign data and provided optimization suggestions. Standardized campaign taxonomy by developing a detailed table structure, enabling efficient identification of planned versus executed campaigns. This led to a significant reduction in the time required to create the dashboard, thereby enhancing the analytical capabilities of the entire team.
web analyst / BI
6/1/2017 - 5/1/2018

Set up tables and updated data, focusing on data cleaning and preparation for comprehensive reporting. Assembled interactive dashboards and monitored essential site metrics including sessions, time on page, and bounce rate, with an emphasis on conversion metrics like button clicks, transactions, and page accesses. Utilized heat maps and tagged events in Google Analytics to understand user navigation flow on the website. Coordinated with the media section to evaluate traffic sources, and presented in-depth analyses along with actionable improvement suggestions regarding website layout, functionality, and content showcase to stakeholders.
Internship - CRM - BI
4/1/2016 - 5/1/2017

Executed monthly email marketing campaign planning, including segmentation and targeted sending. Managed setup and data updates for accurate reporting and conducted extensive data cleaning and preparation. Assembled detailed dashboards for tracking and monitoring site metrics such as sessions, time on page, and bounce rate, alongside conversion metrics like button clicks, transactions, and page access. Regularly presented actionable insights for email improvements, covering layout, segmentation, and calls-to-action (CTAs).