Guilherme R.Front-end UX Engineer
Skills
Experienced UX/UI Designer specializing in the application of advanced neuromarketing strategies to optimize user engagement and conversion rates. Possesses a profound understanding of user behavior, skillfully translating insights into intuitive user flows, wireframes, and interactive mockups. Demonstrates proficiency in prototyping and iterating on digital products, ensuring design choices are supported by consumer psychology and validated through meticulous user testing.
Collaborative efforts bridge design and development, working closely with technical teams to bring high-fidelity UI screens and components to fruition. Active participation in all stages of the agile development process, from sprint planning to retrospectives, ensures that collective efforts are synchronized and goal-oriented.
A robust portfolio includes logo designs, websites, and mobile apps, showcasing proficiency in tools such as Figma, Miro, WordPress, and Adobe Photoshop. Versatility is further demonstrated through translation work, effectively overcoming language barriers and facilitating knowledge dissemination.
Committed to continuous learning with completed courses in Cognitive Psychology and Neuropsychology at the University of Cambridge, Consumer Neuroscience & Neuromarketing at Copenhagen Business School, and Fundamentals of Neuroscience at Harvard University. Additionally, holds a UX Design Certificate from Google.
Beyond professional achievements, maintains an avid interest in content creation with a YouTube channel dedicated to sharing knowledge on programming languages such as Java, React, and CSS. Skills in video editing and film direction reflect a comprehensive engagement with both technology and the arts.
UX/UI Designer & WebDesigner
6/1/2023 - Present
Specializes in creating user flows, wireframes, and mockups to conceptualize and develop prototypes of digital products with a focus on e-commerce UX, leveraging neuromarketing strategies. Reviews projects based on user feedback and internal analyses, ensuring alignment with consumer psychology and purchasing behavior. Designs and creates high-fidelity user interface screens and components for mobile and web applications, collaborating closely with developers for efficient implementation and testing. Actively collaborates with visual, user experience, and development teams within an agile workflow, contributing to sprint planning, daily meetings, reviews, and retrospectives. Conducts comprehensive user research through surveys, interviews, and usability tests, specifically targeting e-commerce needs and pain points, synthesizing findings into actionable insights to guide the design process.UX/UI Designer
2/1/2022 - 3/1/2023
Conceived and developed the mobile application and website for a Decentralized Autonomous Organization (DAO), collaborating closely with a team of three front-end developers. Conducted extensive usability testing and user research with key user groups on an academic Discord server, leveraging findings to create detailed personas, user stories, and user flows.Copywriting & Translation Jobs
6/1/2020 - 3/1/2023
Contributed as a translator to a Brazilian website featuring articles on political philosophy, economics, and contemporary politics. Worked on notable translations such as Some Reflections on F.A. Hayek's The Sensory Order. Journal of Bioeconomics by Bruce Caldwell. Independently authored, edited, and designed a complete RPG book, which was successfully self-published on the popular platform DriveThruRPG. Provided translation services for a blog specializing in the work of the CCRU, a collective of philosophers founded by Nick Land, then a philosophy professor at the University of Warwick.freelancer
1/1/2020 - 12/1/2020
Specialized in the creation of logos, advertisements, and static websites for various small clients through remote work. Excelled in wireframing, mockuping, prototyping, and user flow design for two medium-sized projects. Gained proficiency in using Figma and Miro for design processes, as well as WordPress for website development and Adobe Photoshop for graphic creation.
Computer Systems Analysis at Cruzeiro do Sul University
2020 - 2023
Systems Thinking for Product Designers at Linkedin
9/1/2023Fundamentals of Neuroscience at Harvard University
8/1/2023Evil By Design: Persuasion in UX at LinkedIn
7/1/2023UX/UI Design at Cubos Academy
7/1/2023Introduction to Consumer Neuroscience and Neuromarketing at Copenhagen Business School
6/1/2023React JS – Complete Guide for Frontend Web Development at Udemy
9/1/2022UX/UI Design at Google Academy
6/1/2022Complete Interface Design Course at Udemy
4/1/2022
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