Gustavo F.Front-end UX Engineer
Skills
UI/UX Designer with a foundational background in Business Administration and a resolute passion for technology, design, and user experience. Initially following an alternative career path, a genuine affinity for UI/UX design emerged, guiding a professional pivot toward this domain. Possesses a complementary skill set in front-end development, aiming to further expand expertise and make meaningful contributions within the realms of technology and design.
Marketing analyst
3/1/2020 - Present
Assumed responsibility for the structural aspects of marketing efforts targeting the LATAM region with a focus on lead attraction and collection for the commercial team. Developed and implemented strategies leveraging CRM systems like Salesforce and lead generation tools such as HubSpot. Gained expertise in analyzing regional market trends using Google Analytics and Tableau. Coordinated with cross-functional teams to align marketing initiatives across multiple channels, including social media platforms like Facebook and LinkedIn Ads. Utilized A/B testing and performance metrics to optimize lead conversion rates. Contributed to email marketing campaigns through tools like Mailchimp and Constant Contact. Ensure compliance with data protection regulations like GDPR and CCPA. Participated in projects aimed at enhancing brand visibility and customer engagement, achieving significant improvements in lead quality and funnel efficiency.Product Designer
9/1/2018 - 3/1/2020
Contributed to the design team for the company's main product, a system for restaurants with an order and delivery manager, by adding new features and conducting research processes including client and user interviews. Demonstrated proficiency in prototyping, testing, and handing off designs to developers. Enhanced the product through specific tasks like creating presentations, designing business cards, and revamping the company website. Investigated internal processes using UX methodologies to uncover potential improvements, fostering a more efficient and user-friendly system. Utilized tools such as Sketch, Figma, and Adobe Creative Suite to execute design tasks and employ UX research techniques effectively.Intern
3/1/2017 - 2/1/2018
Gained extensive experience in social business and design, specifically supporting consulting clients for an internal social media tool. Focused significantly on design and external projects related to Brazil. Designed customized elements for presentations and entire presentations, creating visually engaging and tailored content. Developed elements for communities within the internal social network and provided consulting support for tool utilization. Produced various graphic materials, demonstrating a keen eye for design and detail. Acquired front-end development skills through the design and implementation of websites.Intern
7/1/2015 - 11/1/2016
Developed custom elements for presentations and designed entire presentations, enhancing visual communication and engagement. Created design elements for internal social network communities, providing support in tool consulting to optimize user interaction. Produced graphic materials and graphic elements for a purchasing extranet, leveraging skills in digital design and user interface aesthetics.
Business Administration and Foreign Trade at Pontifical Catholic University of Campinas
2013 - 2016Web design at Bento Quirino Polytechnic School
2011 - 2012
Gustavo is available for hire
Meet Gustavo F.
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