Hiroki O.

Front-end UX Engineer

Senior Product Designer
8/1/2023 - Present

Developed sustainability applications aimed at helping farmers achieve Environmental, Social, and Governance (ESG) standards globally. Enhanced user experience and significantly reduced abandonment rates of sustainability forms by segmenting the forms into smaller, navigable sections and implementing save-and-continue functionality. Utilized skills in front-end development, UX design, and web optimization tools to increase the percentage of users reaching the final submission stage and to reduce drop-off rates at specific sections.

Senior Product Designer
9/1/2022 - 7/1/2023

Played a pivotal role as a Product Designer on strategic B2B, B2C, and B2E projects, focusing on key accounts responsible for over 30% of company revenue. Delivered successful project outcomes marked by a 10% increase in client satisfaction and enhanced operational efficiency. Utilized a user-centric design approach, collaborating closely with cross-functional teams and iterating designs based on feedback and data-driven insights. Contributed significantly to the development of a web design system, aimed at enhancing user experience across multiple platforms.

Senior Product Designer
10/1/2021 - 1/1/2023

Contributed to the development and implementation of a comprehensive design system, achieving a 30% reduction in design and development time while enhancing design consistency. Leveraged user research and data analysis to inform the redesign of a core product, resulting in a 20% increase in user engagement. Achieved 3rd place at an ETH Global Hackathon, securing a sponsor prize from ssv.network.

Product Designer
4/1/2021 - 5/1/2022

Led the design and launch of a successful NFSe (Electronic Invoice) project within two agile squads, resulting in a 25% increase in customer satisfaction and a 10% increase in revenue. Contributed heavily to the development and implementation of components for the design system, demonstrating strong collaborative and technical skills in an agile environment.

Product Designer
11/1/2020 - 4/1/2021

Successfully delivered two key B2E and B2E2C platforms for the largest advertising company globally. For a Customer Service platform, reduced the number of necessary open applications from 17 to 1 and improved ticket handling time by 33% through comprehensive research methodologies including shadowing, user interviews, usability tests, and monitoring the launch with a reduced user base. For a Track of Laboratory Samples platform, achieved a 25% reduction in lost samples by creating a hybrid experience that integrates offline sample handling with online information registration. The projects involved in-depth collaboration with Hermes Pardini, the biggest laboratory in Latin America. Demonstrated proficiency in user-centric design research, platform development, and hybrid user experience solutions.

UI/UX Designer
2/1/2020 - 4/1/2021

Developed and implemented loyalty programs, user interfaces, and comprehensive dashboards for leading brands in the agribusiness sector, including top 100 global brand John Deere and prominent partners such as Agro100, UPL, and AgroGalaxy. Demonstrated expertise in the full design process, effectively managing projects from initial concept through to launch and post-launch monitoring, delivering both mobile and desktop solutions. Produced high-performance e-commerce platforms, responsive websites, engaging landing pages, and robust reward programs. Excelled in B2B, B2E, and B2C contexts, ensuring scalability and user-centric design.

Product Designer
9/1/2019 - 2/1/2020

Achieved more than 100% of goals by implementing experimental improvements on an e-commerce platform. Oversaw both B2C and B2B branches, concentrating on conversion metrics. Managed the end-to-end design process, including problem understanding, hypothesis validation, research, ideation, definition, prototyping, A/B testing, and development. Effectively negotiated with stakeholders, identified opportunities, and made design decisions grounded in data and comprehensive user research.

Web Designer
11/1/2017 - 8/1/2019

Excelled as a Web Designer and Head of Marketing, leading a team of five and managing over 15 projects in Brazil while providing support to teams in Italy and China. Developed skills in visual design, web development, and content creation, along with expertise in mobile app development, marketing, social media strategy, and SEO optimization. Handled multiple communication vehicles, and honed management and administrative competencies.

Web Designer
7/1/2016 - 1/1/2018

Spearheaded the launch and monitoring of over seven real estate developments, overseeing various aspects such as visual design, user research, web development, and marketing. Developed expertise in creating and managing social media campaigns, designing mobile applications, and producing video and motion graphics content for promotional purposes. Utilized tools and frameworks in web development to ensure effective deployment and maintenance of digital projects.

Designer
1/1/2015 - 3/1/2016

Led and monitored over 12 real estate developments using integrated online and offline marketing strategies. Transitioned from a designer to the Head of Marketing within 6 months, managing a multidisciplinary team of 11 members, including designers, web designers, content writers, and video makers. Gained extensive expertise in visual design, web development, SEO, social media management, digital and offline marketing, as well as 3D modeling.

Information Systems at Una University Center
2018 - 2023

UX Design and Beyond at Pontifical Catholic University of Rio Grande do Sul
2023 - 2024

IBM - Enterprise Design Thinking at IBM
8/1/2020

Design thinking - Interaction Design Foundation (IDF) at Interaction Design Foundation (IDF)
3/1/2020