Isabela B.Product Manager
Skills
A Product Manager with over four years of experience in startups, specializing in end-to-end product development, from initial conception to post-launch analysis. Demonstrates a robust analytical background and expertise in generating and testing hypotheses in ambiguous scenarios. Holds dual interdisciplinary degrees in Science and Technology and Urban and Environmental Engineering. Dedicated to creating products that are socially equitable, economically viable, ecologically sustainable, and centered around user needs.
Innovation Specialist
5/1/2023 - Present
Specialized in New Business and Innovation Management within Retail Operations, showcasing expertise in analyzing processes, mapping value streams, and applying agile and lean frameworks to develop optimized solutions enhancing time, cost, quality, and outcomes. Demonstrated ability in conducting feasibility analysis of innovative projects by planning hypotheses and executing rapid experimentation to support business theses. Developed strategic partnerships and spearheaded business development initiatives, overseeing pilot projects (Proof of Concepts), A/B testing, and the implementation of disruptive initiatives. Conducted comprehensive business analysis with both strategic and financial focus, creating detailed Business Cases and executive presentations to advocate for business theses to key stakeholders. Defined performance metrics and indicators to monitor innovation initiatives and conducted thorough research on market trends and emerging technologies. Utilized tools and frameworks such as Agile, Lean, and rapid prototyping to facilitate continuous improvement and successful project execution.Senior Product Manager
9/1/2022 - 2/1/2023
Managed the product lifecycle, encompassing identification of problems, research of opportunities, iteration of solutions, and the development of new features, ensuring alignment with user needs and business strategy. Facilitated product discovery and ideation sessions using Lean Inception and Design Thinking, collaborating with multidisciplinary teams to test and validate business hypotheses. Coordinated agile ceremonies, managed the roadmap, and produced essential product inputs, including user journey maps, service blueprints, user interviews, competitive analyses, prototypes, usability tests, technical documentation, business and UX/UI requirements, and backlog prioritization. Led strategic planning for the squad each quarter, defining actionable goals and metrics (OKRs), overseeing detailed execution, and ensuring continuous iteration of the product vision.
Analyzed product performance through qualitative and quantitative data to understand user behavior and generate insights for continuous experience improvement. Engaged with company leaders, internal stakeholders, and external clients to manage expectations, negotiate deadlines, build trust, and communicate actionable product recommendations. Collaborated with other PMs, contributing to the chapter through lectures and peer development, consolidating best practices, and building a mature knowledge base to scale product processes sustainably.Product Manager & Squad Leader
12/1/2021 - 9/1/2022
Spearheaded the scaling of a B2C wealth management fintech operation, democratizing investment access for a diverse consumer base. Managed the full lifecycle of goal-oriented investment portfolios, including needs discovery, solution ideation, task prioritization, feature development, product launch, and results monitoring. Effectively led complex, cross-functional product initiatives by leveraging a data-driven approach to decision making, collaborating with teams in Design, Engineering, Data, Business, Customer Experience, Sales, CRM, and Growth.
Defined and expanded the product vision, guided the roadmap, iterated the backlog, and specified technical, product, and business requirements for new features. Facilitated team organization and managed personnel effectively. Conducted both qualitative and quantitative research, performed data analysis, and carried out customer interviews to deeply understand user behavior and needs, while remaining informed about industry trends and the competitive landscape.
Managed stakeholder relationships, aligning expectations and building credibility. Ensured effective communication of the product vision and goals. Developed and executed strategies for launching new products, including defining product positioning, crafting communication and go-to-market plans, and translating the value proposition to internal teams and the target audience. Co-created strategies for customer acquisition, activation, and retention, driving growth initiatives on multiple fronts.Product Analyst II
10/1/2021 - 12/1/2021
Managed Business Performance & Product Insights for a SaaS platform powered by Artificial Intelligence, developed by a Brazilian startup with over 3,000 clients. Worked extensively in understanding client business models and strategic objectives to implement chatbots. Collaborated closely with Designers, UX Writers, and Engineers to synchronize user experience and product success. Defined critical success metrics for monitoring user interactions across various channels, prioritizing growth strategies to promote product adoption. Implemented comprehensive reporting routines, employing storytelling techniques to present key product metrics and optimize strategies to enhance user satisfaction and business profitability. Proposed improvements based on qualitative and quantitative feedback, identifying user behavior patterns and valuable product levers through a data-driven approach. Ensured client success by monitoring chatbot performance to fulfill original purposes such as customer service, sales, and engagement.Product Analyst II
6/1/2021 - 10/1/2021
Led projects focused on onboarding and acquisition of B2B financial products, emphasizing process automation, commercial effectiveness, and customer success. Guided definition of product requirements through strategic interaction with cross-company areas and stakeholders to propose and refine product solutions, ensuring continuous performance and functionality improvements. Supported product roadmap planning, discovery processes, benchmarking, and user research, collaborating with Design, Data, CRM, Marketing and Growth, Operations, and Legal teams to deliver business and customer value. Leveraged relationships with internal stakeholders to gain insights, manage leadership expectations, and deepen understanding of the Brazilian payments ecosystem and its regulations. Defined KPIs for operational efficiency, sustainability, scalability, user satisfaction, and revenue growth, ensuring consistent business continuity and client fulfillment.Product Analyst I
8/1/2020 - 6/1/2021
Responsible for the strategic management of loan products within a B2C Credit Marketplace, focusing on business scalability and profitability. Developed business strategies and credit granting policies for personal loans, leveraging risk models to enhance decision-making. Led continuous improvements in the credit product life cycle, ensuring profitability and identifying growth opportunities. Conducted extensive testing on risk models and financial projections, iterating various scenarios to optimize audience segmentation, profitability, and minimize financial loss. Compiled and prepared detailed reports to track business metrics and performance indicators of the credit portfolio.Pricing Intern
9/1/2019 - 7/1/2020
Served as a Credit Marketplace Pricing Intern within a fintech environment, with key responsibilities including crafting risk-based pricing models and implementing dynamic pricing policies. Conducted extensive testing to refine credit product pricing criteria and explored strategies for optimization aiming to enhance profitability and portfolio expansion. Engaged in comprehensive business data and user behavior analysis, leading to the development of insightful dashboards, reports, and executive presentations. Developed technical proficiency in data analysis tools and business intelligence platforms instrumental in deriving actionable insights.
Environmental and Urban Engineering at Federal University of ABC
2015 - 2022Science and Technology at Federal University of ABC
2015 - 2018
Product Marketing at PM3
10/1/2023UX Metrics Conference 2022 at Mergo User Experience
5/1/2022Gamification at Mergo User Experience
3/1/2022Product Hacking at Product Arena
1/1/2022Service Design Thinking at How Bootcamps
12/1/2021Product Management at Product Arena
12/1/2021Service Design at Mergo User Experience
10/1/2021Product Owner at Wildtech
10/1/2021UX Strategy at Mergo User Experience
8/1/2021Business Design at Echos Desirable Futures
8/1/2021Product Discovery at Product Arena
7/1/2021Product Management at How Bootcamps
6/1/2021Product Research at Mergo User Experience
5/1/2021Product Design at Mergo User Experience
5/1/2021UX Writing at FIAP
7/1/2020Branding and Pricing for Retail at ESPM (Escola Superior de Propaganda e Marketing)
7/1/2020
Isabela is available for hire
Meet Isabela B.
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