Jeferson B.Product Manager
Skills
This professional possesses extensive experience in strategic business within the technology sector, promoting digital transformation and innovation while identifying market trends. With a career spanning over 20 years, the expertise lies in e-commerce, leveraging digital marketing, and developing digital projects and products. Specialization includes enhancing performance and customer acquisition through the application of agile methodologies, tools, metrics, and processes.
Head of E-commerce and Products
7/1/2017 - Present
Oversaw the digital product area, emphasizing digital transformation, sales, and innovation. Managed all facets of online sales and executed marketing functions, driving growth in CRM, SEM, SEO, Product Marketing, and Digital strategies. Established the marketing department, enhancing UX design, e-commerce, and customer service functions. Led the acquisition of new leads and supervised the product life cycle, covering ideation, requirements gathering, design, development, and launch phases. Collaborated with agile and cross-functional teams and engaged with business stakeholders to understand user needs by leveraging customer analytics and market research. Strategized and executed the product roadmap, prioritizing new features and improvements, while effectively managing bottlenecks and stakeholder requirements. Conducted competitive landscape research and industry trend analysis to inform strategic decisions. Directed and managed the entire sales pipeline, achieving established revenue goals. Developed business growth strategies for all phases of the sales funnel, including marketing, sales, commercial activities, and e-commerce. Monitored and tracked key performance indicators, conversion rates, and progress toward goals. Led the entire marketing and customer service team, coordinating and executing comprehensive strategies to ensure excellent customer care and user experience. Conducted consumer surveys and brand research for insights. Planned and coordinated promotional campaigns, public relations, communication, and marketing activities across online and offline channels, including digital media, press, magazines, and newspapers.Commercial Manager
11/1/2015 - 8/1/2016
Led new product projects, developing comprehensive roadmaps to guide project initiatives. Applied agile methodologies to streamline workflows and enhance team productivity, ensuring efficient project management. Conducted extensive research on tools to inform decision-making processes, leveraging insights to optimize strategies. Gained thorough knowledge of all stages involved in building new products, from concept to market launch, ensuring a deep understanding of the product lifecycle.E-commerce and Marketing Coordinator
5/1/2013 - 11/1/2015
Led the development and execution of new product projects, establishing comprehensive roadmaps to guide project progression. Applied agile methodologies to enhance team efficiency and adapt to changing project requirements. Conducted research using a variety of tools to support informed decision-making processes. Acquired in-depth knowledge of all stages of new product construction, from initial concept through final implementation.
Social Communication, Advertising and Propaganda at Paulista Institute of Teaching and Research
2003 - 2006Marketing at University of São Paulo
2019 - 2021Digital Marketing and E-commerce at Isabel I University
2019 - 2021Business Administration at Isabel I University
2019 - 2021
How to Develop the Necessary Skills to Engage in Inclusive Conversations at LinkedIn
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9/1/2021Google Ads at Google
8/1/2020Google Ads Apps at Google
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8/1/2020Google Ads Video at Google
4/1/2020Critical Thinking at LinkedIn
12/1/2019Google Ads Search at Google
11/1/2019Google Ads Display at Google
5/1/2019AdWords Shopping at Google
8/1/2018Google Analytics at Google
5/1/2018HubSpot at LinkedIn
4/1/2018Power BI at LinkedIn
8/1/2017
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