Joanna M.

Front-end UX Engineer

Product Designer
2/1/2023 - 5/1/2023

Demonstrated expertise in innovative solutions and strategic vision tailored to products and user needs. Applied strategic questioning to facilitate project advancement and drive actionable outcomes. Presented innovative and experimental solutions. Developed credit hiring flow and created both desktop and mobile screens. Leveraged knowledge in UX research and user-centered design to redesign all screens using the proposed new flow. Created a Design System to ensure visual and interaction consistency across all screens. Actively participated in strategic discussions to enhance product improvement.

Product Designer
1/1/2022 - 1/1/2023

Developed expertise in creating B2C products, particularly at CVC and Submarino, using agile methodologies and collaborating with multidisciplinary teams. Gained significant experience in designing and implementing retail functionalities, including user login, registration, user profiles, plan subscriptions, shopping carts, and checkouts, ensuring pixel-perfect finishing and materializing app UIs. Demonstrated proficiency in developing new features and redesigning web and mobile screens by leveraging the Design System. Utilized UX research methodologies and human-centered design principles to achieve optimal results. Demonstrated strong knowledge of leading design frameworks and the ability to communicate design themes both verbally and visually. Actively participated in design ceremonies and rituals, aligning product vision and strategy with user needs to develop consistent proposals. Conducted extensive feedback collection through data analysis, qualitative and quantitative research, and A/B testing to find user-focused solutions. Executed usability tests to comprehend user behaviors and identify product improvement opportunities. Proficient in industry-standard design tools such as Illustrator, Adobe XD, Figma, Photoshop, InDesign, and Sketch.

Product Designer
9/1/2021 - 12/1/2021

Developed expertise in creating innovative products in the health sector, particularly in Integrated Care. Played a pivotal role in the development of a product focused on remote patient monitoring by nurses to prevent hospital readmissions. Led end-to-end project development, utilizing Agile methodologies and project management tools to ensure efficient delivery. Demonstrated skills in designing and validating user flows and prototypes, as well as conducting comprehensive tests and experiments. Worked effectively in a multidisciplinary team environment, collaborating with professionals from nursing, technology, and business domains. Facilitated collaborative workshops and co-creation dynamics. Developed complex, end-to-end workflows resulting in intuitive and functional interfaces that had a significant impact on health outcomes.

Scholarship Designer
2/1/2021 - 7/1/2021

Developed presentation material models for a training course on planning and management control, integral to the training program for Federal Hospitals in Rio de Janeiro. This role involved creating comprehensive, structured teaching materials aimed at enhancing the strategic planning and administrative capabilities of hospital staff. Demonstrated proficiency in instructional design and project management, with a strong focus on effective content delivery and user engagement. Employed various presentation tools and software to facilitate learning and retention, ensuring the course material was visually appealing and pedagogically sound.

Scholarship Designer
6/1/2020 - 11/1/2020

Contributed to the development of the visual identity for research projects associated with the Ministry of Health. Undertook comprehensive layout design for books and reports, ensuring that visual elements were consistent and professional. Developed skills in graphic design, typography, and layout software, enhancing the ability to produce cohesive and visually appealing documents. Collaborated closely with other team members to maintain design standards and meet project deadlines.

Product Designer
9/1/2019 - 9/1/2021

During the tenure on the Design Team, developed proficiency in UX Writing to enhance user experience and showcased the ability to prototype both low and high-fidelity designs to effectively present design ideas and features. Acquired essential skills in developing wireframes to structure and organize system content and created compelling iconography and illustrations to enrich the user's visual experience. Demonstrated expertise in analyzing competitor products to identify trends and opportunities for improvement, and assisted in various design categories to ensure visual coherence and brand consistency.

Consistently aligned business needs with user requirements by presenting and creating solutions for software improvements. Played a pivotal role in task management using agile methodology to ensure project delivery on schedule, and actively led and participated in meetings related to product progress and enhancement. This included providing suggestions, improvements, and feedback. Developed comprehensive mental maps and navigation flows to structure system requirements and streamline navigation. Utilized tools such as Illustrator, Adobe XD, Figma, Photoshop, InDesign, and Sketch proficiently to execute design tasks and maintain high standards of visual design and user interaction.

Project Director
11/1/2018 - 8/1/2019

Held the role of Project Director, effectively coordinating and guiding team members in a variety of projects. Developed and honed skills in project management and empathetic communication, ensuring a balanced consideration of client and colleague needs. Simultaneously contributed as a designer within the team, creating visual identities, illustrations, infographics, and layouts.

Project Advisor
5/1/2018 - 12/1/2018

Initially, exposure to direct client interactions fostered the development of key communication and project management skills. Progressing to the role of Project Director, there was an opportunity to lead multidisciplinary teams, creating a solid foundation in team leadership and strategic planning. During this tenure, expertise was developed in various technical domains including PHP, Doctrine, and Silex. Significant work with Ext JS 4.2, NodeJS, and Vue.js was undertaken, further enhancing front-end and back-end development capabilities. Additionally, experience was gained in database management with PostgreSQL and MongoDB. Proficient practices in collaborative code maintenance were ensured utilizing version control systems such as SVN and Git. This role fostered a holistic understanding of the complete project lifecycle, spanning from initial client requirements gathering to final project delivery.

Design and Visual Communication at Federal University of Santa Catarina
2018 - 2022

Industrial and Product Design at Federal University of Santa Catarina
2023 - 2024

14th Brazilian Congress of Research and Development in Design at P&D Design
10/1/2022

Digital Walls - Extension at Universidade Federal de Santa Catarina - UFSC
8/1/2022

1st Conference on Human Experience Design at Design From Human
10/1/2021

Bootcamp UX Design at How Bootcamps
8/1/2020