João A.
UX Designer

Skills

Adobe Illustrator

Figma

Amazon Aws

João is available for hire

Hire João A.

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Bio

A graduate in Design with a postgraduate degree in Marketing, possessing expertise in service design, UX, UI, branding, creative strategy, marketing, employer branding, events, and team management. Experience spans roles in a technology startup during its growth phase, a major national technology company specializing in retail, and in innovation and technology consulting firms.

Design Lead | Specialist UX Researcher
11/1/2021 - Present

Led a team of multidisciplinary designers on national and international projects across various industries, including retail, banking, insurance, technology, and aviation. Managed project demands while executing strategic components, providing support to the team as needed. Took charge of both operational and research aspects of internal and external strategic projects.
Innovation Consultant
1/1/2021 - 11/1/2021

Served in the role of innovation consultant, leveraging expertise in Design Thinking, Service Design, and UX to tackle complex problems and foster innovative practices. Contributed to the establishment of two innovation labs, encompassing process structuring and the execution of pilot projects. Participated in ongoing projects within innovation cells, ensuring continuous development and improvement.
Branding Analyst
2/1/2020 - 1/1/2021

Contributed significantly to the construction of the branding project for the parent brand and its hierarchical structure, leading to a repositioning and overhaul of visual elements. Spearheaded 67 branding projects across diverse domains, including gas stations, convenience stores, payment methods, fashion retail, shoe retail, food service, dealerships, omnichannel platforms, e-commerce, connectivity, tax services, pharmacies, home centers, retail networks, franchises, and promotions. The end-to-end project execution encompassed facilitating workshops for information gathering and delivering comprehensive brand guides with defined positioning and visual elements. Developed and refined expertise in brand strategy, project management, and visual communication, while honing the ability to tailor solutions for varied business areas.
Communication, Branding, and Internal Marketing Analyst
8/1/2018 - 2/1/2020

Managed the communication for the Linx Impulse vertical, now known as Linx Digital, including the organization of events, meetups, lectures, and recurring internal communication materials. Implemented initiatives to foster internal culture. Simultaneously contributed to the branding team, assisting in the development of processes, initial materials, and the execution of early-stage projects.
Mid-level Designer
5/1/2016 - 7/1/2018

Managed a creative team consisting of designers, video editors, and an animator, developing significant expertise in visual identity system creation, institutional communication materials, job advertisement campaigns, and endomarketing actions. Led the development of materials for awards such as the GPTW. Directed the visual identity system, commercial presentations, event participation, gift creation, and mascot development for brand promotions, earning the Best Promotional Action award at the APAS Fair 2018 for an interactive game. Overhauled multiple brands' visual identities, including website communication guides and videos, ensuring consistent and engaging imagery and verbal communication. Spearheaded event branding and communication, crafting themes such as Battle at the POS for 2017 and Level Up your Trade Marketing for 2018, earning first place for Best Promotional Action and Best Stand at the APAS SHOW in 2018 and 2017 respectively. Developed technical proficiency in graphic design, video editing, animation, and interactive content creation within a collaborative team environment.