Karina A.UX Designer
Skills
With a background in Visual Arts and Business Administration, this professional offers over 15 years of expertise in design and communication, fusing technical proficiency with strategic acumen. They have significantly contributed to various projects, ranging from illustration and animation for television and streaming platforms to digital product design, including UX/UI and SaaS solutions. Additionally, their experience encompasses brand development and crafting visual identities for startups. Their creative journey, underscored by an entrepreneurial spirit, has deepened their commitment to innovation and fueled an interest in management and strategy. They are actively seeking opportunities to further refine their skills in overseeing creative projects from their inception to final execution.
Senior Product Designer
4/1/2022 - 1/1/2023
Led the redesign of brand and visual identity for a Cloud Edge Computing startup, including the UI design for a new sales portal (SaaS). Collaborated closely with stakeholders to define requirements for the launch, translating concepts into illustrations, animations, infographics, and overall design. Contributed to the development and optimization of a design system, improving design efforts for subsequent products. Operated within a multidisciplinary team consisting of a Product Manager, UX designers, and developers. Innovated by incorporating Lottiefile animations and videos into the design system. Proficient in using Figma for various design activities.Co-Founder
6/1/2017 - 12/1/2020
Co-founded and co-led strategic planning for the Organic Trade Association in São Paulo. Developed and implemented effective communication strategies, brand design, and visual identity initiatives. Managed various projects with a focus on successful completion and stakeholder satisfaction. Secured funding through innovative fundraising and crowdfunding efforts. Handled financial management, achieving breakeven by the eighth month and creating transparent income statements and reports. Gained recognition in national and international publications and received an award for impact strategy during the pandemic.Motion Designer
9/1/2011 - Present
Acquired expertise in illustration and 2D animation specifically tailored for news programs, streaming services, and various products. Created high-quality reconstructions, infographics, logos, vignettes, and graphic elements for TV programs, ensuring visually engaging and informative content. Improved creative and production workflows by implementing generative AI solutions, significantly enhancing team efficiency. Provided art direction and effectively managed multiple projects, demonstrating strong leadership and organizational skills.UI Designer
11/1/2010 - 9/1/2011
Collaborated closely with stakeholders and actively contributed to product strategy and the development of effective roadmaps. Worked in a multidisciplinary team including Product Owners, UX designers, copywriters, and developers. Translated concepts into design for various devices and interfaces while managing user-centered design processes from concept to final design. Developed and contributed to the design system, optimizing efforts in subsequent product design. Utilized Agile methodology, specifically Scrum, and applied design thinking principles. Handled aspects of outsourcing to ensure project efficiency and effectiveness.Art Director
6/1/2008 - 11/1/2010
Designed interfaces and infographics for a web portal, contributing to an improved user experience. Applied Agile methodologies, specifically Scrum, to manage and streamline project workflows. Developed frontend components using HTML and CSS, ensuring responsive and aesthetically pleasing designs. Collaborated closely with a diverse team of IT professionals including Product Owners, UX designers, copywriters, and developers to deliver integrated and cohesive solutions.Webdesigner
6/1/2006 - 6/1/2008
Specialized in interface design, focusing on landing pages, microsites, and apps. Employed Agile methodologies, specifically Scrum, to ensure efficient and iterative project development. Developed technical expertise in frontend technologies, including HTML and CSS. Collaborated seamlessly with various IT professionals such as Product Owners, UX designers, copywriters, and developers to deliver cohesive and high-quality digital products.
Business Administration at Federal University of São Paulo
2015 - 2019Visual Arts at São Paulo State University 'Júlio de Mesquita Filho'
2005 - 2008
ESG - Skills for the Green Transition at Cambridge Judge Business School
11/1/2023CMX - Commerce Management Certification 1 at EICON Institute
9/1/2023
Karina is available for hire
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