Luan L.
UX Designer

Skills

Adobe Photoshop

Adobe Illustrator

Adobe XD

Figma

Amazon Aws

Luan is available for hire

Hire Luan L.

All Howdy Candidates are vetted for skills and english proficiency.

Bio

Junior UX Designer with a specialization in UX Research and UX Writing, committed to developing a comprehensive skill set within the field. Personal experiences as a person of color and a member of the LGBTQIAPN+ community drive a strong dedication to diversity, accessibility, and empathy in design practices. With an educational background in Graphic Design Technology and professional involvement in Experience Design since 2020, complemented by 13 years in senior graphic design roles, there is a readiness for both freelance and permanent positions across various employment structures.

Professional background includes robust customer service skills developed through previous roles in banking, dealing with sensitive financial communications. Further experience in the print sector spans from personalized event materials to corporate branding for large-scale organizations. Since 2018, the focus shifted towards the educational sector, specializing in layout and graphic production for print and digital publications targeted at elementary and high school students. Proficiency in Adobe Suite—encompassing Photoshop, Illustrator, and InDesign—has been demonstrated through leadership roles and internal training initiatives.

Currently operating as a freelancer in São Paulo, offering specialized support to educational institutions, particularly those involved in training educators and administrative staff. Acquired knowledge of Figma through targeted courses and specific freelance endeavors. Recently started teaching Design and Layout, enhancing pedagogical insight into the assimilation of information through inclusive and accessible educational methodologies.

professor
6/1/2023 - 1/1/2024

Prepared and taught classes for individuals aged 16 to 50 in technical courses focused on Multimedia, Graphic Design, and Development within the Graphic Design domain. Offered assistance in individual projects, providing detailed feedback to enhance learning and skill mastery. Supported students in career planning, helping them align their development with professional goals.
Designer freelancer
2/1/2020 - Present

During the tenure, developed expertise in content and UX design, supported by Google Professional Certification. Engaged in graphic design and layout, working as a content designer on education and professional training projects. Served as designer and art director for Instituto Ânima, producing graphic design, layout, and video editing for a comprehensive online content library. Collaborated with Instituto Porvir on an ebook for Anti-racist Education, web stories, and infographics in partnership with Fundação Telefônica Vivo, delivering creative solutions for the Brazilian Network for Creative Learning (RBAC).

Crafted the visual identity for the project Is your school (anti)racist? for QueroNaEscola, using Adrinka symbols. Contributed to the social media arts and promotional materials for Estúdio Rouxinol. Provided interface design, prototypes, and wireframes for websites and applications with Mobiup.

For a year, supported the Writing team of Panelinha and Rita Lobo in implementing new branding, involving the creation of textual, graphic, and audiovisual content for social networks. Designed promotional materials for campaigns such as Cozinha Prática, What Would Rita Lobo Do with…, Challenges Against Ultra-Processed Foods, and Without Waste. Conducted audience research to tailor social media campaigns and optimize content based on data analysis.

In partnership with YAN Comunicação, contributed to educational book projects for Editora FTD, enhancing the quality and engagement of educational materials. Developed proficiency in design tools and frameworks including Adobe Creative Suite, Sketch, Figma, and video editing software, demonstrating the ability to integrate visual design with user experience principles effectively.
Mid-Level Layout Designer
3/1/2018 - 1/1/2020

Developed comprehensive expertise in the creation of educational materials, including textbooks, exams, and digital content for Elementary and Middle School. Specialized in the conception and creation of the entire graphic project, undertaking tasks from receiving raw text to final layout setup. Utilized advanced skills in InDesign, Photoshop, and Illustrator to create infographics, mind maps, and other visual content. Gained direct feedback from students and tutors to iterate and improve subsequent versions of the educational materials. Achieved a promotion to art direction within less than a year, overseeing illustrations, videos, and photos. Conducted training sessions for new layout designers, coordinated short-term projects, and provided support for file finalization for printing.
Graphic Designer
1/1/2017 - 1/1/2018

Offered consultancy in design, leading efforts in prospecting and customer service for clients and advertising agencies within the printing, printed materials, and plotting sector. Utilized emotional intelligence during customer interactions and applied extensive technical and theoretical knowledge of Graphic Design. Showcased expertise in Visual Planning, Nielsen's 10 heuristics, Theory and Use of Colors, Typography, Gestalt Psychology, Ergonomics, and Information Architecture. Demonstrated ability to handle situations requiring agility and skill.
Junior Designer
7/1/2014 - 12/1/2016

Specialized in providing consultancy in graphic design, focusing on client prospecting and service within the printing, printed materials, and plotting sectors. Utilized emotional intelligence for enhanced customer interaction and employed extensive technical and theoretical knowledge in Graphic Design, including Visual Planning, Nielsen's 10 heuristics, Theory and Use of Colors, Typography, Gestalt Psychology, Ergonomics, and Information Architecture. Developed the ability to rapidly and skillfully apply these principles in dynamic scenarios.
Graphic Designer
11/1/2013 - 6/1/2014

Developed expertise in textile product design and customization, with a focus on creating, editing, finalizing, and printing shirt designs. Acquired significant experience in applying prints on shirts, ensuring high-quality results. Managed group tasks efficiently and was responsible for budgeting and producing comprehensive sales reports. Demonstrated skills in coordinating multiple aspects of the customization process to meet market demands effectively.
Problem Solver
2/1/2008 - 6/1/2012

Developed skills in customer service and problem-solving by receiving guests and directing them to appropriate channels. Gained proficiency in using banking applications and systems to assist in banking operations for a diverse range of individuals, including people with disabilities, foreigners, and individuals from various social classes, cultural groups, and educational levels. Demonstrated the ability to understand client issues and consistently provide effective solutions.