Luciana C.UX Designer
Skills
With over a decade of experience in Design, the career has spanned textile, graphic, and industrial design, always focused on delivering effective user-centric solutions. Recently, the emphasis has shifted towards digital interface design for web and mobile platforms. Currently positioned as a Product Designer, the primary responsibility lies in enhancing the conversion rate of B2C customers. Careful collaboration with fellow designers, developers, and stakeholders ensures the delivery of consistent, high-quality products that meet both user needs and organizational goals.
Product Designer
12/1/2021 - Present
Developed technical expertise in enhancing client experiences within fintech environments. Contributed to the Growth tribe and the insurtech sector, focusing on projects designed to optimize client interaction and conversion for B2C markets. Proficient in identifying opportunities through detailed data analysis, and implementing significant changes and improvements to the user experience. Utilized various analytical tools, frameworks, and systems to drive process enhancements and ensure effective project execution.UX/UI Designer
8/1/2021 - 12/1/2021
Led the development of intuitive and responsive interfaces for a comprehensive ERP platform tailored to the financial and commercial sectors. The interfaces were meticulously designed to optimize user experience, emphasizing efficient management of logistic input data, orders, and workflows. Played a crucial role in enhancing the overall functionality and usability of the ERP system. Developed technical expertise in front-end frameworks and contributed significantly to the platform’s adaptability and performance within diverse business environments.UI/UX Designer
1/1/2021 - 8/1/2021
Spearheaded the development of customized web and mobile projects, including landing pages, dashboards, and applications, tailored to meet specific client requirements. Acquired expertise in HTML, CSS, and JavaScript, alongside extensive experience with frameworks such as React and Angular for frontend development. Designed responsive user interfaces optimized for various devices and browsers. Utilized backend technologies including Node.js, Express, and various RESTful APIs to ensure seamless integration and robust functionality. Proficiently managed databases using PostgreSQL and MongoDB to handle diverse data storage needs. Implemented code versioning and collaborative efforts through Git and GitHub, ensuring streamlined development processes and code integrity. Enhanced performance and user experience by conducting thorough testing and debugging using tools like Jest and Mocha. Emphasized adherence to best practices in software development, focusing on scalability, maintainability, and security.teacher
3/1/2019 - 12/1/2021
Achieved mastery in Adobe Photoshop and Adobe Illustrator through planning and teaching comprehensive classes, which included developing curriculum and instructional materials. Demonstrated advanced graphic design expertise by guiding students through complex design projects and techniques. Fostered the learning of industry-standard tools and practices, ensuring students acquired practical skills and knowledge applicable to professional environments.Designer
12/1/2016 - 11/1/2020
Spearheaded the development of customized projects across diverse business segments, driving significant business growth through expertise in graphic design and digital marketing. Leveraged advanced tools such as Adobe Creative Suite for graphic design and a range of digital marketing platforms for campaign optimization and audience targeting. Utilized data analysis tools to measure campaign performance and refine strategies. Contributed to enhanced brand visibility and customer engagement through effective visual assets and targeted digital marketing initiatives.Industrial Designer
4/1/2015 - 9/1/2016
Spearheaded the development and creation of a unique line of vegan bags and accessories, emphasizing Brazilian-inspired prints. Cultivated expertise in graphic arts by designing a variety of elements including distinctive product prints, compelling email marketing content, visually appealing catalogs, engaging social media assets, and user-friendly e-commerce materials.Industrial Designer
5/1/2014 - 3/1/2015
Specialized in the development of customized planned furniture projects, emphasizing solutions that align with technical, ergonomic, safety, functionality, and aesthetic requirements. Utilized advanced design software to create precise and efficient furniture layouts that cater to the diverse needs of customers. Demonstrated a strong understanding of materials and construction techniques, ensuring that all pieces met rigorous safety and usability standards. Focused on delivering high-quality, functional designs that seamlessly integrate into various environments, enhancing both practicality and visual appeal.Designer
7/1/2011 - 4/1/2012
Developed expertise in digital design and print media, focusing on the creation and development of decorative prints. Utilized advanced graphic design software such as Adobe Photoshop, Illustrator, and InDesign to produce high-quality artwork. Showcased proficiency in color theory, composition, and typography to create visually appealing designs. Implemented techniques for preparing files for print production, ensuring accuracy and quality. Mastered the use of digital printing technology and processes to deliver flawless decorative prints. Engaged in project management, coordinating with teams and stakeholders to meet deadlines and achieve project objectives. Leveraged feedback to continually refine and enhance design work, staying ahead of industry trends and standards.Designer
10/1/2009 - 6/1/2011
Pioneered the development and creation of prints for leading fashion and decoration brands in Brazil. Acquired significant experience in customer service, excelled in project management with a strong focus on adhering to schedules and budgets, and maintained effective communication with stakeholders. Cultivated expertise in design software and tools, ensuring high-quality print production aligned with brand standards and market trends.
Industrial Design at Paulista University
2012 - 2015Visual Arts at State University of Campinas
2011 - 2012Graphic Design at Senac São Paulo
2016 - 2017Product Growth at PM3 Courses
2021 - 2022UX Design at British School of Creative Arts and Technology
2020 - 2021Product Designer at Tera
2023 - 2023
User-Centered Design at PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
5/1/2022Information Architecture at Mergo User Experience
9/1/2021Design Thinking at Inova Business School
12/1/2016
Luciana is available for hire
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