Luiz H.
UX Designer

Skills

Adobe Photoshop

Adobe Illustrator

Figma

Amazon Aws

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Bio

Luiz is a product designer based in Curitiba, with a specialization in developing user interfaces for geographic informational systems in remote monitoring applications. With over a decade of experience as a generalist graphic designer, Luiz made a strategic pivot towards product design. Currently focused on leveraging and enhancing both soft and hard skills, the aim is to excel in the role of a senior product designer.

Product Designer
8/1/2021 - Present

Oversaw the design and development of the user interface and user experience for a city maintenance app. Leveraged UX/UI principles to enhance the product, which facilitated 135,357 municipal services, including street sweeping, weeding, culvert cleaning, and environmental education activities. The app was adopted by 600 local leaders, promoting community participation in public space maintenance. In 2023, the product was recognized as a finalist at the SXSW Pitch and awarded the Best Bootstrap Company Award.
UX/UI Designer
9/1/2020 - 11/1/2020

Responsible for creating wireframes and designing high-fidelity prototypes for multiple e-commerce projects aimed at clients from Canada and the United States. Focused on maintaining brand identity and designing user-friendly, aesthetically pleasing layouts. Achieved a 40% average increase in website conversion rates after six months. Developed expertise in UX/UI design principles, utilizing tools such as Adobe XD, Sketch, and Figma. Enhanced collaborative efforts using tools like Jira and Slack and ensured seamless integration of designs into development workflows.
Graphic Designer
2/1/2019 - 7/1/2019

Specialized in designing multiple internal graphic projects, focusing on making the brand’s visual identity tangible. Conducted naming and logo design for business partners, with a notable emphasis on academic institutions. Played a key role in the creation of new brand identities, specifically helping establish Multiblue Capital and FESP's Innovation Agency, known as Supernova.
Graphic Designer
6/1/2015 - 2/1/2018

Served as a founding partner and graphic designer. Excelled in prospecting new customers and efficiently planning and developing a wide range of projects focusing on editorial design, illustration, visual identity, and social media strategy. Developed deep expertise in graphic design tools and frameworks essential for creating compelling visual content across various digital platforms. Consistently delivered high-quality projects, enhancing brand presence and customer engagement.