Marcus V.
Product Manager

Skills

Jira

Google Analytics

Marcus is available for hire

Hire Marcus V.

All Howdy Candidates are vetted for skills and english proficiency.

Bio

Product Manager with extensive experience in developing and executing data-driven and platform strategies across sectors including e-commerce, finance, and services, specializing in Product Lifecycle Management, Go-to-Market Strategies, and Product Innovation.

Achievements include leading cross-functional teams and driving product development to ensure collaborative solutions; conducting comprehensive market research and leveraging data analytics to design and execute product roadmaps; and launching and scaling products that generated significant revenue growth and improved customer experience.

The approach includes decoding customer needs through user behavior analysis and customer journey mapping to develop resonant products; using data-driven insights for informed product decisions and product-market fit evaluations; and advocating for user-centered design and minimum viable product strategies. With a foundation in IT and expertise in Agile methodologies, Scrum frameworks, and product analytics tools, alignment with the latest best practices in product management is consistently maintained.

The term "Product Manager" is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
1/1/2023 - Present

Developed and implemented strategies to enhance data maturity levels within agile, decentralized teams. Spearheaded the development of an analytics framework for a product, significantly contributing to data-driven decision making. Collaborated with Product Owners to leverage data for strategic development and optimization. Designed and managed data products tailored to user needs, ensuring high usability and engagement. Developed technical expertise in data analytics, data visualization, and data governance, and executed complex data projects using modern data tools and frameworks. Contributed to a culture of data proficiency and continuous improvement throughout the organization.
Product Manager | Platform
9/1/2022 - 1/1/2023

Developed products focused on evolving the category tree through a platform-centric approach, significantly enhancing the architecture and scalability of the service. Enabled rapid and reliable addition and retrieval of attributes and categories from an up-to-date source. Implemented a new architecture hypothesized to increase metadata granularity, thereby improving user precision in finding products of interest and enhancing organic traffic. Utilized advanced technical skills in system architecture, database management, and performance optimization.
Data Product Manager | Growth Data Intelligence
11/1/2021 - 9/1/2022

As a Product Manager for Growth Data Intelligence, extensive experience was gained in developing a scalable and reliable application that connects and transmits high volumes of selected data to CRM tools via a user-friendly graphical interface, effectively automating the process and minimizing technical dependencies. Key responsibilities included driving the development of an ML-powered product leveraging data for effective communication with users, significantly enhancing the impact of Growth Marketing campaigns. Additionally, integrated various Salesforce products to maximize the potential of growth marketing efforts.

A significant achievement involved designing a data platform capable of automatically loading and updating databases into the CRM tool almost in real-time, alongside features for data purging and governance, empowering the Growth team with complete autonomy. This intervention drastically reduced the setup time for user journeys from one week to a few hours. Another notable accomplishment was the creation of a Machine Learning model for product recommendations with an accuracy rate of 96.3%, recommending similar products seen by users to elevate the personalization and effectiveness of marketing strategies.
Digital Analytics Specialist
2/1/2020 - 11/1/2021

Responsible for defining and developing KPIs in collaboration with the business team, ensuring alignment of objectives and measurable outcomes. Managed web and app feature tagging within various tribes and squads, overseeing technical documentation, information approval, and data governance specifically related to Google Analytics and Google Tag Manager. Conducted in-depth performance analyses and created comprehensive monitoring dashboards for Product Owners, Tribe Leaders, and UX teams, aiming to drive product enhancements.

Key accomplishments include achieving savings of over 3 million through optimized digital channels for customer care. Successfully transitioned 86% of services from human-assisted to digital channels within one year, surpassing planned KPI targets. Demonstrated significant reduction in churn rates due to meticulous data-driven insights into customer journeys and seasonal product cancellation trends. Contributed to the digitization of the cross-channel onboarding experience, resulting in a 26% reduction in the onboarding process for new customers.
Product Analytics
1/1/2019 - 2/1/2020

Developed an in-depth understanding of company products and compared them against industry trends to address current and future needs. Provided assistance with product evaluations and rating reviews to guide strategic direction. Implemented web analytics solutions in metric projects, focusing on comprehensive planning and technical execution of web and mobile measurement solutions. Facilitated customized configurations of web analytics tags, tag managers, and tracking for media and audience metrics in digital environments.

Key accomplishments include the creation of several product funnels to identify customer journeys and bottlenecks within workflows. Successfully launched a digital banking account for a traditional bank, targeting specific customer segments to enhance customer loyalty and retention. Proficiency developed in web analytics, tag management solutions, and end-to-end product lifecycle evaluation.
Data Consultant
1/1/2018 - 1/1/2019

Enhanced search engine rankings by implementing local content evaluation strategies, leading to notable improvements in content relevance on a leading social media platform. Developed and trained comprehensive machine learning models, leveraging advanced algorithms and substantial datasets to optimize search engine performance. Employed tools and frameworks such as TensorFlow and PyTorch for model training and evaluation. Utilized big data technologies, including Hadoop and Spark, to efficiently process and analyze vast amounts of content data. Demonstrated proficiency in Python and SQL for data manipulation and model development, ensuring the effective personalization of content to enhance user experience and engagement.
Agile Focal / Scrum
9/1/2016 - 8/1/2018

Assumed the role of an Agile Champion and significantly enhanced both individual and team capabilities by teaching and facilitating Agile best practices. Provided critical support to multiple squads, ensuring that Agile methodologies were effectively implemented to optimize operations. Developed deep technical expertise in batch processing systems and collaborative tools tailored to Agile workflows, which led to considerable improvements in project execution and team efficiency.

Product Management at PM3 Courses
2020 - 2021
Digital Business at University of São Paulo
2023 - 2024
Information Technology at Sorocaba Technological College (FATEC)
2016 - 2018
Economics and Environment at Our Lady of Patronage University Center - CEUNSP
2007 - 2011