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Marcus V.
Product Manager

Jira
Bio

A seasoned Product Manager based in São Paulo, Brazil, proficient in both Portuguese and English. Specializing in the development of digital products, with a focus on integrating data analysis, business processes, user experience, and technical expertise to achieve tangible results. Experienced in working with both startups and large publicly traded companies in North America.

  • Senior Product Manager
    5/1/2022 - 9/1/2023

    Experience in the e-commerce sector of one of Canada's top Telecom companies involved focusing on enhancing mobile product selection pages, cart, and checkout processes. Successfully implemented significant user experience improvements and developed a new API product. Simplified the checkout process for logged-in customers, achieving a 20% increase in conversion rates. Introduced accessories financing for smartphones, resulting in a 70% uplift in sales for this product category. Created a mobile product purchase management API that facilitated various buying journeys and led to a conversion increase of up to 650%. In the health insurance domain, conducted a comprehensive product assessment for replacing an adjudication engine, identifying providers capable of reducing software delivery times by up to 80%.

  • Agile Coach
    9/1/2021 - 4/1/2022

    Assumed responsibility for ensuring high and sustainable performance using Agile methodologies within the team tasked with building the web platform for oncology patient navigation. Successfully delivered the first version of the oncology navigation platform, which replaced Excel spreadsheets and significantly enhanced the security of patient data registration while preventing registration inconsistencies. Implemented RBAC (role-based access control) to manage permissions for different user profiles, further bolstering data security and consistency. Achieved a 60% increase in throughput and a 25% reduction in average cycle time.

  • The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
    10/1/2020 - 8/1/2021

    Responsible for building and implementing features for a leading fuel company's loyalty program app on both iOS and Android platforms. Developed proficiency in mobile application development, ensuring seamless functionality across multiple operating systems. Achievements include the successful launch of the app on the App Store and Play Store, significantly improving the user registration success rate from 30% to 60%. Utilized versions control systems like Git and collaborated effectively with cross-functional teams to achieve project milestones.

  • The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
    8/1/2019 - 10/1/2020

    Focused on identifying opportunities to develop digital products aimed at improving internal processes for billing, asset management, and online B2B credit contracting. Successfully launched a billing management and automation system, achieving a 75% reduction in associated costs. Released a collateral management system integrated with a company responsible for managing receivables used as collateral for credit operations. Optimized the receivables analysis process, reducing waiting time by 90% and increasing the conversion rate from 15% to 40%. Developed technical expertise in systems automation, integration with external management systems, and process optimization within the fintech landscape.

  • The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
    10/1/2018 - 7/1/2019

    Managed and optimized two B2B SaaS web platforms, specifically focusing on a content production platform and an online forum. Spearheaded the content production team, streamlining their processes to enhance productivity and engagement. Leveraged various tools and technologies to achieve substantial results, such as increasing content views by 80%, boosting content production efficiency by 50%, and significantly improving the Net Promoter Score (NPS) from -40 to 15. Demonstrated technical expertise in platform management, team leadership, and process optimization, delivering measurable improvements in performance and user satisfaction.

  • UX Researcher
    2/1/2017 - 9/1/2018

    Experience in B2C online travel agency e-commerce on a web platform. Conducted extensive competitor and market analyses, leveraging data analysis capabilities using Google Analytics and consumer behavior insights with Hotjar. Designed wireframes and authored user stories in Jira, contributing to the ideation of new product categories. Prepared executive presentations to communicate key findings and strategic recommendations. Significantly contributed to the successful launch of multiple products, including the Almundo Brasil platform, as well as dedicated train and cruise product lines.

  • Marketing at University Anhembi Morumbi
    2009 - 2013

  • Information Technology at São Paulo Technology College
    2014 - 2018

  • Digital Business Metrics at PM3
    10/1/2023

  • C1 English Level Proficiency Achievement at Voxy
    8/1/2023

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