Mariana O.

Front-end UX Engineer

Lead Designer
4/1/2021 - Present

Collaborates with companies in the energy sector across LATAM and Europe, providing expertise in Design Research and Corporate Branding. Specializes in Branding and Identity, delivering comprehensive materials for various events.

Content Producer
7/1/2020 - 4/1/2021

Developed expertise in corporate branding, video editing, and video production, including the use of advanced motion graphics. Created content tailored for various media platforms such as TV, radio, and the web. Utilized industry-standard tools and software to deliver high-quality visual and audio content, ensuring brand consistency and compelling storytelling across all projects.

Senior Designer
11/1/2019 - 5/1/2020

Developed expertise in Brand Development, Corporate Branding, and Branding & Identity services for a startup in the real estate sector. Utilized strategic planning and creative design tools to establish and enhance the startup's brand presence. Leveraged skills in market analysis and competitor research to inform branding decisions. Implemented cohesive visual and messaging strategies to strengthen brand consistency across all platforms. Demonstrated proficiency in tools such as Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. Coordinated with cross-functional teams to ensure alignment with branding objectives.

Lead Designer
5/1/2019 - 1/1/2020

Delivered Corporate Branding, Branding & Identity, Visual Design, and Internal Marketing services for a high-end real estate company specializing in luxury properties. Developed proficiency in creating cohesive and compelling brand identities tailored to luxury market expectations. Demonstrated expertise in visual design, including layout, typography, and color theory, to produce premium-quality marketing materials. Utilized Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign, to create visually appealing and effective designs. Played a key role in internal marketing initiatives, ensuring consistent brand messaging and alignment with corporate objectives across all internal communications and materials. Developed strong skills in project management and collaboration, facilitating seamless integration of marketing strategies within the company's broader business goals.

Graphic Designer
2/1/2019 - 7/1/2019

Developed proficiency in Design Research, Corporate Branding, and Branding & Identity services. Spearheaded branding initiatives for a startup in the consulting and marketing sector. Specialized in creating cohesive brand strategies and comprehensive visual identities. Utilized tools and frameworks such as Adobe Creative Suite, Sketch, and Figma to deliver high-quality design solutions. Applied user-centered research methodologies to inform branding decisions and enhance brand affinity. Demonstrated strong skills in market analysis, competitive analysis, and customer journey mapping to drive brand alignment and growth.

Graphic Designer
9/1/2017 - 1/1/2019

Specialized in logo design, branding and identity, and product naming services at a consulting and marketing agency. Developed strong expertise in graphic design tools such as Adobe Illustrator and Photoshop to create visually compelling logos and brand materials. Utilized branding frameworks to ensure consistent and strategic brand identity development that aligns with client objectives. demonstrated skills in market research and competitive analysis to generate unique and effective product names and branding strategies. Collaboratively maintained project timelines and client communications using project management tools like Trello and Asana.

Social Media
9/1/2017 - 7/1/2018

Gained substantial experience in Branding, Visual Design, and Social Media within an app development environment. Engaged with and implemented UX/UI concepts, contributing to enhanced user interface and experience for various applications. Utilized design tools and software to create visually appealing and cohesive brand elements. Developed and managed social media strategies to improve brand presence and user engagement.

Graphic Design at IESB
2015 - 2017

Start the UX Design Process: Empathize, Define, and Ideate at Coursera
2022 - 2023

Foundations of User Experience (UX) Design at Coursera
2022 - 2023