Mariel M.

UX Designer

Product Designer
1/1/2021 - Present

Gained expertise in understanding the challenges faced by companies searching for professionals and individuals seeking employment, aligning with organizational objectives. Conducted extensive testing and implementation of solution hypotheses through A/B testing and fake door techniques. Collaborated closely with the Data team to monitor metrics. Employed the double diamond process in 1 and 2-week sprints, using prototypes created on Figma. Conducted usability tests and user interviews in collaboration with Product Managers, Data Analysts, Technology Leaders, and Developers. Contributed to the brand’s Design System to enhance development agility, accessibility, and user experience consistency.

design ops
1/1/2020 - 12/1/2021

Led the processes and planning of a comprehensive design system for a prominent business unit, ensuring alignment with the brand's visual language. Managed the maintenance and development of the product, focusing on scalability and accessibility. Identified opportunities for improvement in accordance with business rules, and scaled the component library to enhance accessibility.

Product Designer
1/1/2017 - 12/1/2020

Specialized in identifying optimization opportunities for major real estate portals, involving comprehensive planning, research, and metric analysis to align user needs with business objectives. Collaborated closely with Product Managers and engineering teams to ensure delivery of high-quality solutions. Developed expertise in creating navigation flows, information architecture, and prototyping. Conducted guerrilla research and usability testing to validate designs. Monitored A/B testing, analyzed key metrics, and tracked conversion rates to drive continuous improvement.

Designer
1/1/2014 - 12/1/2017

Developed expertise in constructing institutional websites and blogs, creating logos and visual identities, and designing email marketing campaigns and social media pieces. Demonstrated proficiency as a graphic designer, with extensive experience in producing marketing materials for a Danish pharmaceutical company.

Design Coordinator
1/1/2012 - 12/1/2014

Developed expertise in designing e-commerce fast fashion interfaces and coordinated the efforts of two UI interns. Engaged in the creation and execution of email marketing campaigns and social media campaigns. Demonstrated ability to track and analyze conversion metrics. Implemented design changes and updates using modern design tools and frameworks to enhance user experience and boost engagement.

Digital Designer
1/1/2011 - 12/1/2012

Developed proficiency in interface design, focusing on creating interactive editorial content for the web. Utilized advanced design tools and frameworks to enhance user experience and engagement. Played a significant role in producing and conducting interviews, demonstrated strong skills in video production and editing. Contributed to effectively presenting multimedia content online, ensuring high-quality visual and interactive appeal.

Digital Designer
1/1/2007 - 12/1/2011

Served as an interface designer for prominent magazine portals, specializing in creating interactive editorial content for the web. Utilized advanced graphic design tools to produce visually compelling layouts and ensured a seamless user experience. Managed the production process and conducted video interviews with artists, enhancing the multimedia content of the portals. Developed expertise in UI/UX design principles, web development frameworks, and multimedia production. Efficiently used industry-standard software for video editing and content management systems. Collaborated with cross-functional teams to ensure the timely delivery and high quality of web and video content.

Journalism at University of Ribeirão Preto
2002 - 2005

UX Writing with Cris Luckner at Mergo User Experience
1/1/2021

Digital Accessibility with Marcelo Sales at Mergo User Experience
1/1/2021

Product Discovery at How Bootcamps
1/1/2019

UX Writing: User Experience and Digital Content at FESPSP - Fundação Escola de Sociologia e Politica de São Paulo
1/1/2019

design ops at How Bootcamps
1/1/2019