Marluce M.UX Designer
Skills
Senior Product Designer with a robust foundation in communication and media, specializing in UX design since 2018. Holds a degree in Social Communication with a focus on electronic media, incorporating studies in ergonomics, web design, and information architecture. Experience extends to autonomous photography, entailing comprehensive management of communication channels, including website development, graphic design, and social media marketing. Transitioned to the design sector through a dedicated bachelor's degree in design. Active in mentoring emerging UX professionals, offering guidance through various initiatives, including Startup Weekend Florianópolis, Prototipando a Quebrada, and postgraduate programs at SINOVA UFSC. Instrumental in conceptualizing and developing an innovative health marketplace project in Brazil, managing all stages of the patient journey and achieving notable milestones.
Senior Product Designer
10/1/2022 - 1/1/2024
Successfully worked across various fronts including online medication sales, checkout processes, accounts, mobile applications, and medical products, with a clear focus on identifying user needs aligned with business strategy. Conducted and analyzed qualitative and quantitative research, experimental research, and usability testing to inform design decisions. Produced comprehensive flowcharts, wireframes, high and low fidelity prototypes, and navigable prototypes, alongside defining and monitoring key performance metrics. Mapped user journeys and contributed to the evolution of the Design System, integrating data-driven thinking into the design process. Managed the organization’s design synchronization and maintained detailed design documentation.
Operated within multidisciplinary squads, facilitating co-creation dynamics and workshops to foster collaborative innovation. Played a pivotal role in building a health marketplace and monitoring patient journeys, leading to significant outcomes. Successfully re-designed the application, enhancing user flow and achieving increased sales conversion rates and user engagement. Through the application of advanced Design methodologies, notably in the checkout area, substantially reduced the cart abandonment rate. Additionally, implemented a Drug Benefits Program (PBM) within the purchase flow, enhancing the purchase experience and customer satisfaction.Product Designer
11/1/2021 - 10/1/2022
Developed expertise in conducting and analyzing qualitative and quantitative research alongside usability testing, enabling informed design decisions. Accomplished in creating flowcharts, wireframes, and low- to high-fidelity prototypes, as well as navigable prototypes to visualize user interactions. Demonstrated proficiency in journey mapping to enhance the user experience. Contributed to the use and evolution of the Design System, ensuring consistency and coherence across projects. Embraced data-driven thinking to inform design and strategic decisions. Maintained thorough and precise design documentation to facilitate team collaboration and project continuity.Product Designer (Mid-Level)
6/1/2021 - 11/1/2021
Worked on enhancing the main product, focusing on Multi-calculation of insurance. Contributed to the development of a new Business Multicalculation feature and integrated an LGPD compliance area into the system. Responsible for ongoing product improvements. Conducted and analyzed both qualitative and quantitative user research, including usability testing, to inform design decisions. Created various design artifacts such as flowcharts, wireframes, and both low and high fidelity prototypes, including navigable prototypes. Utilized and evolved the existing Design System. Facilitated collaborative activities, including dynamics and co-creation workshops. Documented key learnings to ensure knowledge transfer within the team.Junior Product Designer
11/1/2020 - 6/1/2021
Focused on continuous product improvements, with a specialization in conducting and analyzing both qualitative and quantitative user research, including usability testing. Developed proficiency in creating comprehensive flowcharts, wireframes, and both low and high fidelity prototypes, encompassing navigable prototypes. Contributed to and advanced the Design System, ensuring cohesive visual and functional design solutions. Facilitated dynamics and co-creation workshops to foster collaborative innovation and documented key learnings to enhance team knowledge and workflows.Design Intern - UI/UX
10/1/2019 - 4/1/2020
Developed proficiency in creating low, medium, and high fidelity prototypes, ensuring optimal user experience through iterative design and testing. Expertise in designing and implementing landing pages, enhancing user engagement and conversion rates. Designed intuitive and functional buttons and screens for software, maintaining seamless user interaction and aesthetic consistency. Created artwork for social media and crafted visual content for both internal and external communication, supporting branding and marketing initiatives. Utilized tools such as Adobe Creative Suite, Sketch, and Figma for design tasks and upheld design principles and standards across projects.
Photography at Senac
2014 - 2014UI / UX DESIGN at Gama Academy
2020 - 2021Communication and Media Studies at FASSESC
2007 - 2011Design at UNISUL
2019 - 2024
HXconf 2022 - Human Experience Design Conference. at Design From Human
11/1/2022Ux Metrics Conf 2022 at Mergo User Experience
5/1/2022Productivity, Time Management, and Purpose at PUC-RS
4/1/20223rd UX Design Seminar: Design System, DesignOps, Culture, and Leadership. at UXCO
3/1/2022Artificial and Data Intelligence Applied to the Customer Journey at ESPM Escola Superior de Propaganda e Marketing
8/1/2021Product Lifecycle at ESPM Escola Superior de Propaganda e Marketing
8/1/2021UX Research at Mergo User Experience
7/1/2020UX Designer at Faculdade Energia
7/1/2020HTML: Basic Training at LinkedIn
7/1/2020Adobe Photoshop (Module 2 - Composition and Retouching). at DRC Treinamentos
3/1/2018Adobe Photoshop (Mod I) at DRC Treinamentos
2/1/2018Design Editorial at Universidade do Vale do Itajaí | Univali
1/1/2016
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