Matheus F.
UX Designer

Skills

Adobe Illustrator

Adobe XD

Figma

Sketch

Google Analytics

Python

Amazon Aws

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Bio

Product Designer (UX/UI) based in Curitiba with over seven years of experience in the digital field, specializing in crafting user-centric solutions through design thinking and user interface design. Proficient in prototyping and adept at facilitating informed design decisions that connect users and businesses. Dedicated to continuous professional development, particularly in design operations and Design Systems, with a goal of becoming a mentor and inspirational figure in the design industry.

Product Designer
6/1/2022 - 3/1/2023

Participated in the ideation of ceremonies for the design chapter, contributing to the creation of standard documents in Figma to unify designers and developers across squads. Worked extensively in e-commerce-focused squads, enhancing website banners, checkout, and payment confirmation processes. Conducted usability analysis and research through benchmarking, user base analysis, and behavior analysis using Hotjar. Created desktop and mobile screens, including wireframes and prototypes, and conducted usability tests with users. Closely monitored KPIs, compiled proposals and improvements based on usability tests and current KPIs, and studied necessary components in the checkout process to potentially include in the Design System named Cavilha.
Product Designer
4/1/2021 - 5/1/2022

Contributed to the ideation and launch of V2 of the after-sales service, focusing on developing the customer area for a financial product. Participated in the conception and creation of landing pages for the product's website. Implemented design ceremonies within the team and mentored interns at the start of their careers, despite their involvement in other projects. Conducted comprehensive usability analysis and research through benchmarking, user base research, and behavior analysis using Hotjar and Data Studio. Designed desktop and mobile screens including wireframes and prototypes, and conducted usability testing with users. Monitored KPIs, collected proposals, and suggested improvements based on usability tests and recent KPIs. Updated the product's style guide to ensure consistency across the platform.
Product Designer
8/1/2020 - 3/1/2021

Worked on the Superdigital project within the insurance squad, participating significantly in the ideation phase through a design sprint process. Developed a deep understanding of design sprint methodologies and the ideation process. Conducted activities such as presenting insights, defining product principles, creating CSD matrices, outlining initial user journeys, brainstorming solutions, and developing mind mapping features along with a prioritization matrix. Demonstrated expertise in creating desktop and mobile screens, including wireframes and prototypes. Led usability testing sessions with users to ensure interfaces met user needs and expectations.
Product Designer
1/1/2019 - 8/1/2020

Conceived and created the entire journey of the Juno APP, overseeing its launch and ongoing feature maintenance. Continuously maintained the app’s style guide to align with the evolving design system. Conducted extensive usability analyses and research, including benchmarking, user research, and behavior analysis using tools like Hotjar and Google Analytics. Designed desktop, mobile, and app screens through wireframes and prototypes. Monitored key performance indicators (KPIs) to ensure app success and user satisfaction.
Visual Designer
8/1/2018 - 1/1/2019

Participated in the Positivo On squad, managing and optimizing the student portal for Positivo College. Developed desktop layouts, wireframes, and prototypes for the Positivo On product, catering to the management needs of parents of students. Engaged in creating email content and social media advertisements for platforms like LinkedIn, Facebook, and Instagram. Utilized technical skills in UI/UX design principles, proficiency in design tools such as Adobe XD and Figma, as well as experience in HTML and CSS for web development. Enhanced expertise in digital marketing strategies through the creation and deployment of targeted email campaigns and social media advertisements.
UI Designer
12/1/2017 - 8/1/2018

Developed desktop layouts, wireframes, and high-fidelity prototypes for a software system enabling employees to control wagon loads and predict train arrival/departure times. Proposed and implemented flow improvements to enhance user experience and operational efficiency. Demonstrated expertise in UI design principles and practices. Utilized industry-standard design tools to create visually appealing and functional interfaces.
Web Design/UI Design Internship
3/1/2017 - 12/1/2017

Gained proficiency in UI and UX through a web designer role on the marketing team, contributing extensively to various aspects of digital design. Accomplished the creation of visual identities for internal company campaigns, and developed materials for email marketing and social media ads on platforms such as LinkedIn, Facebook, and Instagram. Enhanced skills in video editing and website maintenance using WordPress, and was responsible for creating layouts for the website.