Mauro Y.

UX Designer

Product Designer
1/1/2023 - 8/1/2023

Acquired proficiency in performing detailed benchmarking on existing products and solutions, ensuring competitiveness and relevance in the market. Utilized research methodologies based on qualitative and quantitative surveys, alongside risk analysis and persona development. Conducted ideation sessions and continuous discovery processes in collaboration with the Product Owner, fostering innovation and enhancing design solutions. Created and organized essential documentation including personas, user journeys, and user stories, to guide the ongoing development and improvement of the product. Developed and created prototypes ranging from wireframes to medium and high fidelity navigable interfaces, optimizing user experience in web and app platforms. Contributed to establishing a research-driven culture by working closely with stakeholders, product managers, and development teams to understand user needs and challenges. Played a key role in developing and maintaining the company's visual identity, including the creation and organization of the Style-Guide and Brandbook, in collaboration with Marketing and Brand teams. Proficient in using design tools and frameworks like Sketch, Figma, Adobe XD, and InVision for prototyping and design execution.

Product Designer
1/1/2021 - 12/1/2022

Developed expertise in creating seamless user journeys for current account movements on the platform, including collaborative work on feature enhancements like scheduling export of statements. Proficient in mapping and maintaining the Opportunity Tree alongside the Product Manager, utilizing interviews and moderated tests in alignment with the UX Research team. Ensured high-quality user experiences across Back-end and Front-end developments and consistently monitored user satisfaction metrics.

Specialized in organizing and implementing UX Writing best practices, contributing to the creation and evolution of the company's Design System. Facilitated pivotal ceremonies and rituals within the Design Chapter, such as Design Critique and Design Review, fostering a collaborative and iterative design environment.

Designer/Product Designer
1/1/2021 - 12/1/2021

Focused on user research to understand needs, behaviors, and preferences through interviews, usability tests, and other data collection techniques. Defined user personas and mapped user journeys to detail touchpoints and interactions with the product. Developed wireframes and interactive prototypes to illustrate the structure, layout, and user experience of the interface. Executed visual design tasks including color schemes, typography, and icons, while adhering to brand guidelines. Conducted usability testing to evaluate product effectiveness and identify improvement areas. Created responsive designs adaptable to various devices and screen sizes. Collaborated extensively with developers, product managers, and cross-functional teams to ensure a seamless design implementation. Established and maintained a design system for consistent visual standards throughout the product. Addressed accessibility and inclusivity to make the product usable for everyone, including those with special needs. Leveraged data analysis and metrics to evaluate design performance and made necessary adjustments. Gathered iterative feedback from users and team members to refine and enhance the design continuously. Documented processes, decisions, and design guidelines to facilitate clear communication and collaboration.

UX/UI Designer
1/1/2019 - 12/1/2021

Developed proficiency in user research techniques including conducting interviews and usability tests to gather valuable data about users' needs, behaviors, and preferences. Guided the creation of personas and user journeys to accurately represent different profiles and touchpoints with the product. Demonstrated expertise in wireframing and prototyping, developing interactive prototypes to simulate product usage experience. Showcased skills in visual design involving the development of interface elements such as colors, typography, and icons, while adhering to brand visual identity guidelines. Conducted usability tests to identify areas for product improvement, and ensured responsive design principles were followed to adapt interfaces across various devices and screen sizes. Collaborated extensively with developers, product managers, and multidisciplinary teams to ensure the successful implementation of designs. Played a significant role in the development and maintenance of a design system to ensure consistency across the product. Focused on accessibility and inclusion to make products usable for all individuals, including those with special needs. Leveraged data and metrics to evaluate design performance, making necessary adjustments based on iterative user and team feedback. Maintained comprehensive documentation of processes, design decisions, and guidelines to facilitate effective communication and collaboration.

Web Search Evaluator
1/1/2018 - 12/1/2020

Analyzed Google suggestions concerning user searches, focusing on the relevance and timing of website and ad suggestions based on user queries. Worked extensively on determining the optimal timing and type of ads for YouTube videos to maximize engagement and revenue. Implemented sophisticated algorithms for blocking ads related to adult content while ensuring the seamless display of harmless content. Conducted in-depth user usability studies on both websites and mobile applications, contributing to improved user experiences and interaction flows. Utilized tools and frameworks including Python, TensorFlow, Google Analytics, and Firebase, and collaborated on code maintenance using Git.

Art Director
1/1/2018 - 12/1/2019

Developed expertise in creating graphic pieces for a variety of event and internal activities at a university center. Designed visual identities, produced signage, and generated web content including social network posts, email marketing campaigns, and website materials. Assisted in the creation of communication strategies for the CAS. Provided support to professors and students during events at the university center and convention center. Oversaw the installation and maintenance of graphic materials and campus signage. Managed preparation of budgets and quotations for necessary materials. Handled receiving and organizing advertising communication and signage materials for the campus.

Graphic Design at Senac University Center
2016 - 2020

Computer Science and Informatics at Adélia Camargo Corrêa School
2011 - 2013

Artificial Intelligence at Senac University Center
2020 - 2021

Design and Visual Communication at Mergo User Experience
2020 - 2020

Intensive in Product Design at Mergo User Experience
1/1/2022

Certified UX Designer at Mergo User Experience
8/1/2020