Meiriane B.

Front-end UX Engineer

Designer UX/UI | User Experience | User Interface
6/1/2021 - Present

Specialized in UX and visual design for web and mobile platforms, emphasizing usability. Conducted user interviews and developed journey mapping, alongside executing usability analysis and information architecture. Collaborated with multi-disciplinary teams to prioritize features, design wireframes, create high-fidelity navigable prototypes, and establish project style guides as a baseline for the Design System. Played a crucial role in user validation processes and ensured alignment of business area expectations with project timelines. Operated within a squad structure utilizing agile methodologies. Additional responsibilities included graphic production, creation of visual assets for social media, internal communications, visual identity development, and website maintenance.

Digital Designer | UI
8/1/2018 - 4/1/2021

Developed proficiency in creating books for screens and adapting printed content for desktop and tablet viewing. Specialized in the layout of didactic content for High School using HTML and responsive CSS to ensure compatibility across multiple screens. Designed and implemented interactive activities, including text fields, ABC question answering, multiple choice questions, true/false assessments, and small animations like GIFs, carousels, timelines, and modals.

Creative and Social Media
3/1/2018 - 7/1/2018

Developed proficiency in layout design for prints, social networks, magazines, and e-books. Demonstrated expertise in image editing and GIF creation. Managed media interactions and sponsorships on platforms including Facebook, Instagram, LinkedIn, and YouTube. Executed email marketing campaigns, generated comprehensive reports, and maintained strong customer relations. Utilized tools and frameworks for effective media management and client engagement.

Editorial Graphic Designer
2/1/2014 - 2/1/2018

Demonstrated expertise in the creation and development of visual solutions for educational materials, as well as marketing campaign assets for both online and offline events. Specialized in graphic design and layout for booklets, books, and manuals. Proficient in image selection and editing to ensure high-quality visuals are utilized across various projects.

Freelance Layout Designer
11/1/2012 - 1/1/2014

Gained expertise in Adobe InDesign, Illustrator, and Photoshop to produce high-quality educational materials. Designed and structured content to facilitate learning objectives using advanced layout techniques. Utilized HTML and CSS for creating interactive digital content and e-learning modules. Developed a robust understanding of typography, color theory, and graphic design principles to enhance visual appeal and readability. Leveraged content management systems (CMS) to efficiently manage and update educational resources. Collaborated with subject matter experts to ensure accuracy and educational value of materials. Implemented instructional design theories and methods to optimize the learning experience. Conducted usability testing and gathered user feedback to refine and improve educational products. Proficient in the use of Learning Management Systems (LMS) such as Moodle and Blackboard for content delivery and student engagement. Effectively used project management tools like Asana and Trello to streamline workflow and ensure timely completion of projects.

Graphic Designer
1/1/2010 - 12/1/2018

Developed expertise in creating logos and visual identities for a diverse range of professionals, companies, and events. Specialized in layout design for various printed materials, including business cards, folders, magazines, books, and invitations. Demonstrated skills in developing prints for clothing and accessories, ensuring designs meet both client specifications and market trends. Utilized tools and frameworks such as Adobe Illustrator, Photoshop, and InDesign to execute visually compelling and brand-consistent designs.

Layout Designer and Graphic Designer
12/1/2009 - 1/1/2014

Executed graphic design and layout for educational materials, product catalogs, and diverse educational projects including booklets, board games, stickers, and braille books. Created a wide array of visual elements such as icons, collection logos, covers, folders, invitations, banners, and packaging for general printing. Handled file preparation for printing, ensuring meticulous proofing and approval of mock-ups.

Layout Designer
4/1/2009 - 12/1/2009

Developed expertise in designing educational materials tailored for diverse learning needs. Utilized instructional design frameworks to create engaging and effective curriculum content. Leveraged tools such as Adobe Captivate, Articulate Storyline, and Camtasia to build interactive and multimedia-rich modules. Employed Learning Management Systems (LMS) including Moodle and Canvas for content delivery and user management. Demonstrated proficiency in utilizing data analytics to evaluate and optimize learning outcomes. Ensured seamless collaboration and version control using platforms like Git and Trello. Enhanced learning experiences by integrating augmented reality (AR) and virtual reality (VR) elements.

Administrative Assistant | Logistics
4/1/2006 - 3/1/2009

Gained expertise in handling customer service through email and phone communications, performing tasks such as order receipt, and providing freight quotations and tracking. Developed skills in reviewing and processing contracts and documents from new clients, ensuring accurate registration and organization of files.

Graphic Design at Federal University of Technology - Parana
2007 - 2010

Bluetalks Next - The Incredible Mix of UX Research and Interaction Design (by Habitat - Bradesco Inovabra) at Bradesco
2/1/2022

Storytelling for Interviews and Design Projects (1h) at Ladies That UX Curitiba
11/1/2021

UX Design Seminar Certificate - Strategy, Retail, and Industry (27h) at UXCO
7/1/2021

Design Week at dti digital
11/1/2020

Bootcamp UX Design (36h+) at How Bootcamps
8/1/2020

HTML and CSS at Positivo Soluções Didáticas
1/1/2020

Introduction to Java at TechLadies Brasil
1/1/2018

Blog Creation with Wordpress at Senac PR
1/1/2017

HTML and CSS at UTFPR
1/1/2011