Melca P.

Engineering Manager

Product Designer Lead at Blab | Digital Squad | Bayer
10/1/2020 - 5/1/2024

Developed proficiency in visual research and responsive design to accommodate various screen sizes. Engaged in creating wireframes, prototypes, user flows, process flows, site maps, and interface layouts to effectively communicate interaction and design ideas. Executed all visual design stages from concept to final hand-off to engineering, while presenting and defending designs and key milestone deliverables to peers and executive-level stakeholders. Established and promoted design guidelines, best practices, and standards through collaboration with UX to ensure the optimum user experience.

Worked closely with Product Management, Product Owners, UX, and engineering teams to define and implement solutions for product direction, visuals, and user experience. Collaborated with QA to ensure every interaction within the final product conformed to UX mappings and UI designs. Established a comprehensive Design System structure, identified accessibility gaps in product designs, and educated the team on best practices to enhance usability and inclusivity.

Digital Art Director
8/1/2019 - 5/1/2020

Oversaw the user interface development for a healthcare portal, ensuring an engaging and intuitive experience. Acted as the liaison between the creative agency and the development company, facilitating smooth communication and project alignment. Designed content for various social media platforms, crafting visually appealing and informative materials tailored to the healthcare domain.

Senior Art Director
7/1/2018 - 11/1/2018

Developed concepts for online campaigns, resulting in increased client engagement and brand visibility. Directed creative teams and coordinated efforts with UX and Development departments to ensure seamless project execution. Engaged in strategic planning of special activations in collaboration with the Planning Team, aligning marketing goals with business objectives. Actively participated in client meetings, ensuring comprehensive understanding and delivery of client requirements. Utilized tools and frameworks in the advertising and digital marketing space to achieve key milestones for significant clients within the Whirlpool Group.

Art Director
4/1/2017 - 4/1/2018

Developed expertise in UI design for site templates, landing pages, and email marketing. Specialized in creating online advertisement banners and developing concepts, visual identities, and innovative communication strategies for social media. Played a key role in strategic planning for special activations alongside the social media team, contributing creative ideas, solutions, and concept art for pitches. Conducted extensive research to innovate new communication methods for events.

Digital Art Director
11/1/2014 - 1/1/2017

Developed and maintained UI components such as websites, landing pages, hotsites, blogs, and email marketing campaigns. Managed a team of four members, ensuring validation of all digital tasks and projects. Created and implemented concepts, visual identities, and innovative communication strategies for social media channels. Designed and executed advertising materials, including online banners. Engaged in collaborative brainstorming to generate ideas, solutions, and concept art for client pitches. Strategically planned and executed special activations in coordination with the social media team. Accomplished successful campaigns and strategies for a diverse portfolio of clients across various industries.

User Experience Design and Beyond at Pontifical Catholic University of Rio Grande do Sul
2021 - 2024

Social Communication - Advertising and Propaganda at Paulista University
2006 - 2009