Natacha S.
Product Manager

Skills

Microsoft Excel (Advanced Analytics Add-ons)

Jira

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Bio

The Product Manager is dedicated to crafting technological solutions that address genuine problems while enhancing people's lives. Advocating a user-centered methodology, the primary objective is to comprehensively understand the needs and aspirations of the community served.

A notable achievement in the product management career was overseeing the overhaul of a Smart TV application that had been underperforming. The preceding version was marred by performance inadequacies, frequent bugs, and a convoluted interface. This initiative entailed identifying the core deficiencies of the application and formulating a strategic plan to tackle these issues. It necessitated close coordination with teams across development, design, and quality assurance.

A user-centered approach was pivotal throughout the rebuilding process, which included employing Product Discovery techniques, scrutinizing performance metrics, and conducting in-depth research to gauge end-user preferences and needs. Leveraging these insights, the user interface was entirely redesigned to enhance intuitiveness and navigability. Additionally, the application code was optimized and agile development practices were introduced to ensure improved performance and stability.

The launch of the new application version yielded significant positive outcomes. Customer feedback highlighted a markedly better user experience compared to its predecessor, accompanied by a substantial decrease in complaints and reported issues. This initiative not only boosted customer satisfaction but also elevated the team's and the company's reputations as effective problem solvers. This venture underscored the ability to lead complex projects with tangible, beneficial impacts on business operations.

The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
6/1/2022 - 2/1/2024

Acted as Project Manager in Digital, Buyer, and Producer squads, responsible for leading the prioritization process of opportunities, features, bugs, and improvements using discovery techniques and based on journey data and product success metrics. Conducted user needs analysis through research to understand B2B and B2C customer requirements, and performed market analyses to identify trends and customer needs. Demonstrated proficiency in prioritizing the development of demands based on business and customer requirements. Maintained transparent and constant communication with stakeholders to ensure well-founded and understood prioritization decisions. Facilitated brainstorming sessions with the team to generate innovative ideas and solutions, fostering creativity and collaboration. Monitored product performance metrics such as user retention rate, conversion rate, and customer satisfaction, using these metrics along with qualitative feedback to iterate and continuously improve the product.
The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
8/1/2021 - 6/1/2022

Served as a Product Manager in the video squad, responsible for prioritizing and utilizing Discovery techniques for features related to video display on web and mobile devices, as well as supporting the development of a TV app. Conducted extensive market research and competitor analysis to understand trends and user needs in content consumption, identifying market gaps and opportunities for differentiation. Analyzed user surveys to comprehend user needs related to content consumption and defined priority requirements and features based on this research. Utilized techniques such as RUT (relevance, urgency, and trend) to prioritize team work effectively.

Collaborated with various stakeholders, including developers, designers, marketing, and leadership teams to align expectations and ensure product success, facilitating regular communication on progress, challenges, and product needs. Developed a clear and feasible product roadmap in alignment with the company's strategic objectives. Led brainstorming sessions to generate innovative ideas and solutions for product challenges, fostering creativity and collaboration among team members.

Evaluated key performance metrics for video content display, such as error rates in the player and response time, using data to identify areas for improvement and opportunities to optimize the product. Demonstrated strong collaboration, analytical, and strategic planning skills throughout the role.
Product Owner
12/1/2018 - 8/1/2021

Developed expertise in defining requirements and product vision for a new Smart TV, web, and mobile application, collaborating closely with stakeholders to translate business needs into clear user stories. Mastered backlog prioritization techniques such as MoSCoW to manage and prioritize features for maximum value. Enhanced skills in agile methodologies, working intimately with developers and designers to ensure comprehensive understanding of requirements and product direction, and facilitated regular planning, review, and retrospective meetings.

Refined ability to collect and utilize user feedback through testing, surveys, and metric analysis to iteratively improve the product, prioritizing features based on user needs. Strengthened skills in stakeholder communication, managing expectations about project progress, challenges, and delivery timelines. Engaged in robust testing and quality assurance practices, coordinating with the QA team and managing user acceptance tests to ensure feature quality and customer satisfaction.

Gained proficiency in analyzing metrics and performance data related to video content display, including error rates and response times, using this data to identify enhancement opportunities and optimize the product. Developed a clear vision for the product and collaboratively defined the development strategy with the team.
Supervisor
1/1/2017 - 12/1/2018

Managed the branches of Pilates studios with accountability for procuring essential operational items. Supervised employees, orchestrated student scheduling, and facilitated the sale of service packages. Developed skills in inventory management, staff coordination, and customer relationship management. Proficiency in using scheduling software and CRM systems to track and manage client information and sales performance was achieved. Demonstrated ability to streamline operations, enhance productivity, and boost revenue generation through effective sales strategies and operational oversight.

Computer Systems Analysis at Estácio
2017 - 2020
Chemical Technician at Our Lady of Glory Institute
2010 - 2011

Product Owner and Digital Product Management at Knowledge21
1/1/2019
Scrum Fundamentals Certified at SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(381 pages)
1/1/2018