Noemi M.Product Manager
Skills
Neuroscientist leveraging over eight years of expertise in digital product management, with a focus on user-centered strategies and data-driven insights. Demonstrates a consistent history of delivering comprehensive solutions encompassing research, launch, optimization, and management of various products, solutions, and services. Currently oversees data services/products and spearheads new product initiatives, leading multidisciplinary teams skilled in product management, research, design, data engineering, analytics, and software development. Possesses diverse experience across multiple sectors, including marketing technology, advertising technology, e-commerce, beauty technology, retail technology, education technology, financial technology/payment systems, and Software as a Service (SaaS). Engages in research on cognitive processes within gaming and other digital experiences.
Staff Product Lead
4/1/2023 - Present
Developed an experimental ecosystem and analytics lab to enhance beyond banking products, focusing on accelerating ideas and strategic partnerships to explore new revenue streams and test monetization models. Applied various quantitative methods and approaches such as observability, surveys, questionnaires, hypothesis tests, A/B testing, and multivariate tests. Utilized qualitative methods including contextual research, interviews, behavioral reports, user journey investigations, focus groups, and benchmarking to drive innovation in the creation of new digital products.Group Product Manager
6/1/2022 - 4/1/2023
Led and mentored Product Managers and Product Owners within multi-product squads, strategically prioritizing the data development of communities. Managed cross-initiative coordination, ensuring product growth and scalability.Lead Product Manager
8/1/2021 - 6/1/2022
Interfaced between suppliers, tech squads, and business teams to develop new products and manage strategies, incorporating new deliverables based on market demands, business goals, and user needs. Fostered usability studies, data-driven vision, research, and market analysis to generate insights for product strategic execution. Managed the community backlog and roadmap, contributing significantly to the development and execution of B2B, B2C, and B2B2C strategies, ultimately building the largest education solutions ecosystem in Brazil.Digital Products Coordinator
1/1/2021 - 8/1/2021
Responsible for delivering comprehensive business and technology requirements, managing product platforms, enhancing user experience, and driving growth and analytics. Led the digital products strategy, overseeing all development phases from conception to launch, and supported activities that facilitated channel growth. Developed expertise in project management, user experience design, growth hacking techniques, and data-driven decision making. Utilized modern analytics tools and frameworks to measure success and optimize performance. Directed cross-functional teams and coordinated efforts to align with business goals, ensuring a seamless integration of technology and business strategies.Product Strategist
1/1/2019 - 12/1/2020
Acquired deep understanding of funnels, ecosystems, user behaviors, and long-term trends in digital products, contributing to continued development and conversion rate optimization (CRO) strategy. Conducted both quantitative and qualitative research to assess perceptions and track user behavior across digital experiences. Managed and contributed to end-to-end solutions for product launches and optimizations, including new features and services, ensuring comprehensive product life-cycle analysis.Business Intelligence Coordinator
5/1/2018 - 1/1/2019
Developed proficiency in audience studies for segmentation and the creation of targeted commercial and communication strategies, including SEM, SEO, display, affiliate marketing, live streaming events, digital influencer projects, and brand awareness campaigns. Demonstrated expertise in monitoring, analyzing, and optimizing media and product metrics such as user journey, ROI, device and cross-device tracking, conversion rates, purchase funnels, and checkout and payment behavior. Conducted extensive investigations, research, and studies using surveys, questionnaires, predictive analytics, hypothesis testing, and A/B/M testing methodologies.Business Intelligence Analyst
7/1/2017 - 5/1/2018
Developed proficiency in KPIs and data statistical modeling and analysis to optimize SEO, CRM, marketing and digital marketing decisions and investments. Excelled in P&L reporting and e-commerce logistics. Leveraged data intelligence to analyze user behavior, UX, e-commerce funnel, multi-device performance, anti-fraud measures, and the impacts of offline media on online channels. Provided expert curatorship and consulting in Business Intelligence and Data Strategy.Student Researcher
8/1/2016 - 12/1/2017
Engaged in a research project focused on Cognition and Empathy, contributing significantly alongside a master's student. Conducted eye-tracking and neurophysiology procedures, gaining proficiency in Eyelink software for eye-tracking data analysis and employing statistical models to interpret results. Spearheaded the design of a project in Neuroaesthetics and Decision Making under the guidance of experienced supervisors. Utilized tools such as Matlab and Eyelink, and developed expertise in programming with R and Matlab. Supported collaborative efforts with the Museu de Arte Contemporânea da Universidade de São Paulo (MAC - USP).Business Intelligence Trainee
8/1/2016 - 7/1/2017
Developed innovative methods for designing and formatting database information, focusing on user experience and business strategy. Defined, monitored, and optimized digital marketing KPIs while conducting consumer behavior analysis and CRO optimization. Executed data statistical analysis and modeling to enhance business strategy and user experience. Crafted press releases and on-demand reports covering travel and related subjects. Designed dashboards and AI solutions to facilitate data reporting and automated analysis. Utilized tools such as Salesforce, Ingenius, Amazon Web Services, MongoDB, Google Analytics, and Google Data Studio. Demonstrated development skills with R.Research Assistant
1/1/2016 - 8/1/2016
Completed a neuroscience internship at the Department of Neurology and Neuroscience, focusing on a research project centered on the neuroscience of visuospatial and sensory interaction under the supervision of Drs. Mitesh Patel and Ed Roberts. The research involved an in-depth study of the relationship between the visual and vestibular systems, leading to a comprehensive understanding of sensory processing and integration.Undergraduate Student Researcher
5/1/2012 - 12/1/2014
Conducted research in Materials Sciences and Engineering under the supervision of Dr. Carlos Henrique Scuracchio, focusing on the mechanical, thermal, and rheological characterization of devulcanized rubber. Investigated polymer blends and composites to understand their properties and potential applications. Awarded academic merit scholarships by Universidade Federal do ABC through the Pesquisando Desde o Primeiro Dia (PDPD) program and by The National Council for Scientific and Technological Development (CNPq). Developed technical expertise using OriginLab and Matlab for data analysis and visualization, with extensive development work conducted in Matlab.
Science and Technology at Federal University of ABC
2012 - 2017Neuroscience at Federal University of ABC
2017 - 2020Neuroscience and Cognition at Federal University of ABC
2021 - 2023Electrical and Electronic Engineering at University of East London
2015 - 2016Neuroscience at King's College London
2022 - 2023
Statistics with R at Duke University
9/1/2020Digital Product Management at University of Virginia
9/1/2020Fundamentals of User Interface Design at Universidade de São Paulo
5/1/2020Python for Research at HarvardX - An Online Learning Initiative by Harvard University through edX
4/1/2020Product Masterclass: How to Build Digital Products at Product School
3/1/2020Statistics for Decision Making at Universidade de São Paulo
2/1/2020User Experience Research and Design at University of Michigan
11/1/2019English for Science, Technology, Engineering and Mathematics at University of Pennsylvania
7/1/2019Ads Fundamentals at Google
12/1/2018DIGITAL MARKETING at Universidade de São Paulo
9/1/2018Google Analytics Individual Qualification at Google
12/1/2017Eye-tracking in Consumer Research at Universidade Federal do ABC
11/1/2016Eye-tracking in Visual-Vestibular Research at Imperial College London
5/1/2016Data Analysis Essentials at Imperial College Business School
3/1/2016IELTS Academic at British Council
12/1/2014TOEFL ITP at ETS Global B.V.
10/1/2014
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