Patrick P.Product Manager
Skills
Seasoned Product Manager with over seven years of expertise in developing digital products across diverse sectors such as education, transportation, and mental health. Demonstrates proficiency in steering teams and projects through the complete product life cycle, from initial concept to market launch and continuous improvement. Excels in tackling uncharted challenges by leveraging curiosity, enthusiasm, and strong communication skills to drive value and impact. Certified Scrum Master and fervent proponent of agile methodologies and best practices. Committed to designing innovative, user-centric products that address genuine problems and improve quality of life.
Product Manager Senior
3/1/2022 - Present
Defined product vision aligned with strategic objectives utilizing comprehensive requirements documentation and development specifications. Communicated effectively with stakeholders to align expectations and ensure clarity. Analyzed metrics to delineate core product journey and established quarterly OKRs alongside delivery milestones to meet business targets. Created strategic roadmaps for prioritizing opportunities, refining and prioritizing the product backlog to maximize efficiency. Provided mentorship to Associate Product Managers, fostering professional growth within the product domain. Developed hypotheses and product theses, refining prototypes and user flows to enhance user experience. Integrated AI solutions into the product, addressing user pain points, and coordinated market launches of new features. Implemented Product-Led Growth (PLG) strategy to expand the user base and increase engagement. Executed and coordinated all SCRUM ceremonies within the squad, conducted one-on-one meetings, and revamped the onboarding flow. Utilized metric analysis for defining core actions and identifying opportunities to boost user conversion rates.Senior Product Manager
9/1/2021 - 3/1/2022
Defined PLG strategy for user base growth, mapped integration flow with acquirers and sub-acquirers, and managed backlog by prioritizing tasks based on business value. Established integration flow with third-party APIs and aligned product vision with the company’s strategic objectives. Analyzed dashboard metrics for user categorization and mapped both the onboarding and payment journeys of new users. Executed and coordinated all SCRUM ceremonies within the squad and created a strategic roadmap to prioritize opportunities. Ensured interaction and alignment with stakeholders to maintain project coherence.The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
2/1/2021 - 9/1/2021
Developed and implemented a new onboarding flow, mapping opportunities to heighten user engagement. Defined the Product-Led Growth strategy specifically for B2B clients. Designed and executed a new payments journey while refining prototypes for the new app interface. Led all SCRUM ceremonies within the squad, coordinating seamlessly with team members. Created a strategic roadmap to prioritize key opportunities and refined and prioritized the backlog accordingly. Developed and analyzed a metrics dashboard segmenting data by user type to inform decision-making strategies.The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
1/1/2019 - 3/1/2021
Developed expertise in defining quarterly OKRs and managing product deliveries to achieve strategic results. Specialized in creating conversion funnels for new students and defining engagement journeys, alongside the creation of strategic roadmaps for prioritizing opportunities. Demonstrated skills in refining and prioritizing the backlog, as well as prototyping upsell and cross-sell journeys. Proficient in the elaboration of requirement documentation and development specifications. Successfully coordinated and executed all SCRUM ceremonies within the team and managed the definition and execution of discovery and delivery flows. Conducted thorough analysis of product usage metrics and effectively communicated and aligned expectations with stakeholders.Product Owner
12/1/2017 - 12/1/2018
Developed proficiency in defining quarterly OKRs and driving product deliveries to achieve results. Expertise in creating strategic roadmaps for prioritizing opportunities, refining and prioritizing backlogs, and executing and coordinating SCRUM ceremonies within the squad. Significant experience in defining and executing discovery and delivery flows, analyzing product usage metrics, and aligning and communicating expectations with stakeholders. Implemented effective checkout processes within membership areas, refined interfaces and user flows, and defined product pain journeys to enhance user experience.Product Specialist
1/1/2016 - 4/1/2018
Defined product vision and constructed interfaces for the initial MVP. Mapped user pain journeys and refined Story Mapping and the Feature Tree to enhance user experience. Executed agile ceremonies, reviewed, and approved product deliveries to ensure high-quality outputs. Developed a PLG (Product-Led Growth) strategy to drive user base growth and constructed the business model along with a revenue thesis. Maintained alignment with investors through comprehensive product reports and constructed a pitch deck along with support materials for investment rounds.Owner Manager
2/1/2013 - 12/1/2016
Developed expertise in constructing paid media campaign strategies to align with company objectives, engaging extensively in market research and competitive analysis to identify high-potential paid advertising opportunities. Managed advertising budgets and optimized resource allocation to ensure maximum return on investment (ROI). Expertise extended to creating and fine-tuning ads on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, while vigilantly monitoring key performance metrics such as click-through rate (CTR), cost per click (CPC), and cost per acquisition (CPA). Demonstrated adeptness in conducting A/B testing and experiments to continuously enhance campaign performance. Successfully managed relationships with paid media partners and vendors, and proactively collaborated with content creation and design teams to craft compelling advertisements. Developed and presented periodic performance reports, offering insights and actionable recommendations for campaign optimization.
Advertising at Miami Ad School
2015 - 2018Analysis and Development of Systems at Federal Institute of Bahia
2010 - 2013Product Leadership at Tera
2019 - 2020Product Manager Certification at Product School
2022 - 2022
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