Pedro H.
Engineering Manager

Skills

Cascading Style Sheets

Wordpress

Google Analytics

Html

Javascript

Salesforce

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Hire Pedro H.

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Bio

Expert in technology with over 20 years of experience, including a 12-year focus on E-commerce and digital platforms within major retail companies. Demonstrated competence in digital transformation for online retail, encompassing recruitment, training, and management of software development teams for digital products. Proven track record in digital product management from inception to maintenance, with a strong focus on setting objectives, goals, and key metrics for products and squads, while closely monitoring these indicators with stakeholders and teams. Skilled in managing large, multidisciplinary, and multifunctional teams, as well as internal and external service providers, alongside adept contract negotiations and budget management. Proficient in applying Agile methodologies, including the implementation and readjustment of Scrum and Kanban frameworks, as well as custom methods. Adept at handling projects that integrate physical retail with digital platforms, supporting the operation and evolution of E-commerce systems, Omni-Channel strategies, and integrated platforms. Experienced in solving complex problems across various operations and developing new sales channels. Well-versed in crisis management, problem resolution, and team scalability during critical retail periods such as Black Friday. Expertise in E-commerce platforms, including Vtex, SalesForce Commerce Cloud, and OMS Linx, along with familiarity with digital product tools such as Google Analytics, Tag Manager, Hotjar, and Jira. Technical background focused on front-end systems, including code performance, mobile testing, A/B testing, SEO, prototyping, and responsiveness using HTML, CSS, JavaScript, and APIs.

Senior Manager of Digital Technology - E-commerce & Omni-Channel
9/1/2020 - 2/1/2023

Managed a team of 20 professionals, including IT Managers, Tech Leads, Product Managers, Product Owners, Delivery Managers, QAs, and Developers, overseeing the engineering departments responsible for OmniChannel and E-commerce solutions. Enhanced expertise in directing the Digital Technology B2C team, focusing on the evolution, scalability, synergy, and support of digital initiatives across all markets and channels, resulting in a 15% increase in annual sales.

Led the development of a new Digital Flagship platform, driving scope definition, Core Global platform’s Information Architecture, UX/UI design, SEO, and Web Analytics integration. This role involved managing all Omni-Channel flows, SAC self-service, and sales channel integration, ultimately delivering enhanced control over the digital sales channel and supporting better decision-making processes.

Implemented Agile methodologies by establishing development squads tailored to different digital customer journeys. This initiative enabled continuous improvement processes, leading to the technical evolution of the team and improved efficiency in delivering solutions and applications. Spearheaded the migration and internalization of the E-commerce platform to SalesForce Commerce Cloud (formerly Vtex), integrating it with OMS Linx, Clearsale, and Adyen platforms, which resulted in higher operational and financial efficiency and increased productivity.

Played a key role in defining and monitoring DTC Digital OKRs, ensuring a clear vision of the development teams' delivery and quality levels and assisting in determining the channel roadmap.
Digital Products Manager – Innovation Labs
4/1/2020 - 9/1/2020

Led the Omni-Channel technology back-office team during a critical period for pharmaceutical retail, particularly throughout the pandemic. Ensured the successful implementation and evolution of new delivery modalities for E-commerce, such as Pick up in store and Deliver by store. Integrated new functionalities using Vtex, Linx OMS, APP, and proprietary platforms to guarantee seamless consumer access to quick purchases and deliveries. Managed and executed the Omni-Channel Digital Product and E-commerce (Vtex) backlog within the innovation labs, in collaboration with business partners. Focused on data analysis, technology advancements, SEO, CRO, growth, and digital media to maintain operational efficiency of E-commerce, ensure stock synergy, and enhance purchase conversion rates. Developed strong technical expertise in Vtex, Linx OMS, and associated platforms, and demonstrated proficiency in maintaining a high-quality consumer purchase journey without technical difficulties.
E-commerce & Omni-Channel Coordinator
2/1/2019 - 10/1/2019

Managed the development team overseeing solutions, sales results, and E-commerce operations. Led the enhancement of the E-commerce channel’s commercial efficiency by implementing solutions for channel service, integration with Marketplaces, SEO, performance indicators, and the acquisition of new traffic sources, significantly improving online conversion rates and E-commerce sales contribution. Designed and launched a consumer app (iOS) integrated with the E-commerce platform, which expanded the brand's digital presence and increased online sales. Implemented the Omni-Channel model through an OMS system on the Vtex platform, incorporating purchase modalities such as Click and Collect, Pick-up in the Store, and Ship from Store. This initiative boosted the physical sales force's engagement via the seller's coupon and increased online sales by 19%. Coordinated the closure of the Pop-up Store Brand operation by devising and executing sales strategies in non-owned channels (marketplaces), differentiated promotional campaigns, and CRM initiatives, achieving a complete inventory clearance and successful operation absorption.
Senior Technology Analyst - E-commerce & Digital
10/1/2012 - 2/1/2019

Created and led an agile development team for E-Commerce platforms using Vtex, overseeing the entire process from structuring to managing internal and third-party developers. Acted as Tech Lead within the Software Engineering team, focusing on architecture and solution development in collaboration with internal teams and external suppliers. Spearheaded the technical implementation of a new online store, utilizing Vtex IO Technology to integrate the full customer journey on a single platform.

Served as Product Owner, responsible for the UI/UX and performance of the E-Commerce site, various sales sub-channels, and digital actions, driving improvements in conversion rates and organic traffic. Engaged in platform migration projects, app development, Omni-Channel initiatives, marketplace strategies, interface redesign, and mobile and third-party application integrations. Coordinated the interface migration to the SaaS Vtex platform, transitioning from Microsoft SharePoint. Developed proficiency in agile methodologies, team management, Vtex and Vtex IO technologies, and SaaS platform integration.
Front-End Developer
3/1/2008 - 9/1/2012

Specialized in the design, architecture, and development of web projects, with a strong focus on interface development for portals, e-commerce platforms, and institutional sites using WordPress, Joomla, and other e-commerce platforms. Demonstrated expertise in managing development teams for significant projects, such as a price comparison portal. Applied Agile methodologies, including Scrum, and leveraged Java for robust development. Employed techniques such as Tableless design for efficient and responsive web interfaces.
GRAPHIC DESIGNER 2D PIXEL
9/1/2005 - 1/1/2007

Developed expertise in graphic and conceptual art tailored for mobile games, including animations, logos, sprites, and manuals. Demonstrated proficiency in creating publicity materials for technological startup companies associated with a startup studio, ensuring cohesive and visually appealing design solutions.