Rafael A.UX Designer
Skills
A Technologist Visual Designer with over 7 years of industry experience in product design development and operations for digital design and 3D art. Expertise has been honed in visual designs for technology, 3D computer graphics, and digital applications, with a deep passion for UI design, production pipeline processes, design systems, and 3D real-time engines and interactions.
This career trajectory has fused cutting-edge visual skills with strategic process decisions, substantiated by research, workshops, metrics, and leadership. Experience includes contributions to global, industry-leading projects in technological art and design for various teams focused on marketing, e-commerce, and digital product experiences.
Specializes in Visual Design (UX/UI), Design Systems, Motion Design, and Technical Art (Unreal Engine) for UI Design and Environment/Material Art.
Product Designer
12/1/2022 - 8/1/2023
Evaluated and redefined project problems through comprehensive desk research. Conducted detailed market research using workshops and diverse analysis methods. Transitioned product management processes to Agile and SCRUM methodologies, utilizing Asana for efficient project tracking. Facilitated stakeholder and user interviews to gather critical insights. Created Customer Journey Maps and Personas, and employed Card Sorting and Tree Testing techniques for enhanced user understanding. Redesigned Wireframes to develop new Wireflows and revamped UI layouts along with the Style Guide. Conducted User Tests using Figma prototypes to ensure usability and design efficacy. Successfully implemented the project and facilitated the final handoff using Unreal.UX/UI Designer
5/1/2022 - Present
Served as a Visual Designer Analyst, bringing collaboration with multidisciplinary design teams to work on projects for top-tier clients. Developed and improved design systems achieving notable metrics such as over 50% open rate, 3% CTR, 13% CTOR, and reducing the unsubscribe rate from 57% to 28%. Embraced principles of mobile-first design, web performance optimization, atomic design, and WCAG 2.2 accessibility standards, while incorporating micro-animations to enhance user experience. Conducted facilitation workshops using CSD Matrix and SWOT analysis techniques to drive strategic design decisions. Implemented advanced technologies like WebGL and 3D interactive banners to create engaging visuals. Led the creation of user-centered tools such as focus groups, personas, empathy maps, and benchmark analyses to inform design processes. Innovated by developing Figma plugin prototypes to automate design production, culminating in new product developments and securing contracts with top industry clients. Crafted presentations and internal communication assets to align the company vision, alongside executing editorial and graphic design adjustments to meet high-quality standards.Design Internship
12/1/2019 - 8/1/2020
Developed proficiency in designing and rendering 3D models using 3DS Max, V-Ray, and Photoshop. Actively followed agile and scrumban methodologies to streamline project workflows. Identified and resolved UX issues leveraging user research and Kibana pipeline analytics. Enhanced the platform by recreating UI and prototypes using Adobe XD, ensuring an improved user experience.3D Artist
12/1/2018 - 12/1/2019
Conducted desk research to evaluate and redefine project problems. Performed market research through various workshops and analysis methods. Transitioned product management to Agile and SCRUM methods, using Asana for project tracking. Conducted stakeholder and user interviews. Created Customer Journey Maps, Personas, and performed Card Sorting and Tree Tests. Redesigned wireframe designs to create new Wireflows.Graphic Design Intern
4/1/2018 - 12/1/2018
Led branding projects with a focus on user-centered design principles, developing proficiency in creating cohesive brand identities that resonate with target audiences. Successfully developed a wayfinding project to enhance navigation on campus, demonstrating an understanding of spatial design and user experience. Designed a variety of visual communication pieces, leveraging technical expertise in Adobe InDesign, Photoshop, and Illustrator to deliver high-quality, visually appealing designs.UX Research Intern
8/1/2017 - 10/1/2018
Developed proficiency in qualitative and quantitative UX research, incorporating data gathering from a heartbeat sensor for comprehensive user analysis. Conducted systematic literature reviews focusing on design and emotion, usability, and user experience, enhancing the theoretical foundation for practical applications. Assisted in experimental usability test research, utilizing EEG data to assess user interactions and task performance, thereby contributing to a deeper understanding of user behavior and cognitive responses.
Bachelor of Industrial Design (B.I.D.) at Santa Catarina State University
2016 - 2020Bachelor of Business Administration (B.B.A.) at Federal University of Santa Catarina
2013 - 2015Mechatronics, Robotics and Automation and Control Engineering at Getúlio Vargas Technical School
2010 - 2011Full Stack Design at British School of Creative Arts and Technology
2021 - 2022
UX Design - Techniques and Tools at Accenture Interactive
11/1/2021UX Design - Design Principles at Accenture Interactive
11/1/2021UI/UX for Chatbot & Voice Interface AI's at Accenture Interactive
11/1/2021UX/UI - Designing with Flexibility & Efficiency in Mind at Accenture Interactive
10/1/2021UX Research: Interviews with Internal Teams at Alura Cursos Online
6/1/2020UX RESEARCH: Competitor Analysis at Alura Cursos Online
6/1/2020Investigating Innovation at FutureLearn - Deakin University and Coventry University
6/1/2020Adobe XD: Visual Design of a Mobile Website at Alura Cursos Online
6/1/2020UX Management: Strategy and Tactics at Interaction Design Foundation (IDF)
4/1/2020Participation in the 28th SIC - Seminar on Scientific Initiation and presentation of the project Systematization of the use of methods and tools for the usability assessment and user experience (UX) in Product and Systems Design at Universidade do Estado de Santa Catarina
9/1/2018
Rafael is available for hire
Meet Rafael A.
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