Rafael L.Product Manager
Skills
A Project Manager with 12 years of experience adhering to PMI standards and 9 years as a micro-entrepreneur in consulting, serving a diverse range of clients including multinational corporations and governmental bodies. Possesses 7 years of experience in developing digital products, such as CRM and SaaS platforms, which have received public recognition. Has led squads at various managerial levels, handling strategic, tactical, and operational cases.
Expertise includes mentoring, facilitation, and disseminating knowledge in micro-entrepreneurship and digital product development through both in-person and digital channels. Employs a servant-leadership approach, with a focus on conflict mediation and collaboration within multidisciplinary teams. Dedicated to the development of team performance, emphasizing inclusion and a sense of belonging. Known for a generalist profile with strong analytical skills and a systemic vision aimed at enhancing processes, people, and products within complex environments.
Project Analyst
12/1/2011 - 8/1/2014
Gained expertise in developing projects aimed at raising funds from state and federal government sources. Conducted in-depth qualitative and quantitative research focusing on management, finance, legislation, occupational safety, and the reverse logistics of solid waste, particularly for the development of cooperatives and waste picker associations. Effectively collaborated with stakeholders to formulate and implement local and regional public policies. Demonstrated proficiency in leading the management and documentation of projects through all stages, including kickoff, planning, execution, monitoring, and closure. Organized and executed various events such as conferences, training lectures, and public hearings to facilitate stakeholder engagement and knowledge dissemination.The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
7/1/2022 - 3/1/2023
Defined OKRs and planned the quarterly roadmap while promoting market research with both B2C and B2B clients. Conducted benchmarks and competitive analysis, managing risks by validating hypotheses using various product discovery tools. Mediated conflicts with stakeholders and championed digital transformation within the sector. Prioritized the backlog, documented requirements, conducted business refinements, and defined acceptance criteria. Led the delivery process in an agile context, utilizing Scrum and Kanban methodologies. Analyzed data to enhance metrics related to acquisition, activation, engagement, retention, satisfaction, and quality. Developed technical expertise using tools such as Google Sheets, Power BI, Google Data Studio, Google Analytics, Hotjar, Trello, Notion, Figma, Miro, and Getnave.Senior Product Owner
4/1/2021 - 6/1/2022
Supported the Product Manager in strategic decisions and definition of OKRs, contributing to the planning and approval of the Roadmap within three multifunctional squads. Developed expertise in managing risks through design thinking and lean inception practices, effectively mediating conflicts with stakeholders and actively contributing to digital transformation initiatives. Demonstrated strong skills in prioritizing the backlog, conducting business refinement, and maintaining detailed product documentation in innovation-driven contexts. Regularly analyzed data related to conversion, activation, engagement, retention, satisfaction, and product quality using tools such as Excel, Power B.I, Google Data Studio, and Metabase. Ensured seamless communication and project tracking with Microsoft Teams and Azure DevOps while leveraging Getnave, Figma, Maze, Miro, and Hotjar for design and collaborative purposes. Incorporated Qulture Rocks for performance management and utilized AWS for cloud computing solutions.Senior Product Owner
10/1/2020 - 6/1/2022
Negotiated, led the hiring process (RFP), executed, and evaluated contracts with four external suppliers for SaaS products with APIs. Managed risks and drove projects with stakeholders, solving high-complexity problems within a large corporate environment across supply, legal, infrastructure, and customer service domains. Prioritized the backlog and conducted business refinements, documentation, and training for both B2B and B2C users. Led data migration processes and analyzed performance, transaction, and satisfaction metrics. Developed technical expertise in Excel, Power BI, Microsoft Teams, Microsoft Project, Azure DevOps, Miro, SAP, and AWS.Project Manager
4/1/2019 - 5/1/2020
Improved team processes within a multidisciplinary and remote team distributed across Brazil and the United States. Gathered requirements in direct communication with senior leadership in a top-down context. Documented, trained, and implemented a system for employees in physical stores aimed at capturing, selling, and renting properties in Rio de Janeiro. Managed stakeholders to ensure seamless migration between systems. Led data migration processes between legacy systems and integrated suppliers. Developed and executed mentorship programs focused on human resource management.
Conducted comprehensive market research, including benchmarking, and analyzed KPI metrics such as acquisition, activation, engagement, and retention, leading to improved SEO strategies. Promoted discovery phases for UX/UI improvements. Developed inbound marketing strategies targeting high-reach channels with lower customer acquisition costs, leveraging platforms like Zap Imóveis and OLX. Represented the company at the Conecta Imobi 2019 event and negotiated new SaaS supplier contracts. Successfully implemented systems from Universal and RD Station. Developed hiring models and documentation for brokers and photographers within a new digital property rental business model, including planning, documenting, and applying training sessions.Product Leadership
12/1/2016 - Present
Conceived and launched a Minimum Viable Product (MVP) to achieve Product Market Fit, simultaneously planning deliveries and defining go-to-market strategies. Executed backlog prioritization, business refinement, and promoted product delivery through agile methods including Scrum and Kanban. Developed marketing (Growth) and sales strategies tailored for B2G and B2B sectors, while negotiating and managing contracts, including bidding processes. Provided consultancy in public policies to enhance process optimization and solution utilization. Conducted thorough market and target audience analysis, mediated conflicts, and resolved system implementation and maintenance issues with stakeholders. Documented cash flow and income statements, along with managing the legal and accounting facets of the company. Built and maintained partnerships with AWS and Google. Demonstrated expertise in extracting, processing, and presenting data from relational databases using SQL. Utilized a variety of tools including Excel, MySQL, SQLyog, Power BI, Trello, Google Analytics, Google Ads, AWS EC2, Miro, and WordPress to streamline processes and deliver optimal results.Project Manager
4/1/2014 - 5/1/2020
Negotiated consulting portfolios on business innovation, entrepreneurship, sustainability, and social responsibility for public and private clients using PMBOK methodology. Led bidding stages and contract closures with public clients. Managed and documented projects at all stages including kickoff, planning, execution, monitoring, and closure. Developed and delivered training lectures. Oversaw the legal and accounting sectors through collaboration with outsourced companies. Documented the company's cash flow and income statements. Established and maintained networking and relationship networks for recruitment and project management with partners.Project Manager
4/1/2013 - 6/1/2015
Developed projects aimed at capturing state and federal government funds. Defined multi-year budget planning and designed tender processes for contracting services and acquiring new consumer goods. Articulated with stakeholders for the development of local and regional public policies. Led the stages of tendering and closing contracts with public clients. Managed and documented projects at all stages, including kickoff, planning, execution, monitoring, and closure. Organized and developed events such as conferences, training lectures, and public hearings.Project Manager
4/1/2012 - 4/1/2013
Gained extensive skills in management, team leadership, and strategic planning, facilitating multifunctional team leadership and effective teamwork. Demonstrated proficiency in conducting user interviews, public speaking, and negotiation, enhancing communication and articulation abilities. Developed strong competencies in data analysis and Excel, complemented by advanced analytical skills and problem-solving techniques. Executed projects requiring public policy expertise, particularly in environmental policy integration and solid waste management. Conducted comprehensive research and facilitated training sessions, promoting environmental education. Utilized Microsoft Office and other tools for efficient project management and strategic facilitation.
Environmental Management at Federal University of Paraná
2007 - 2011Analysis and Development of Systems at State University of Surabaya
2021 - 2024Administration at State University of Londrina
2015 - 2018Business Management at State University of Maringá
2012 - 2014
Product Management at PM3
3/1/2023Cyber Security Foundation Professional Certificate (CSFPC) at CertiProf
4/1/2021Remote Work and Virtual Collaboration (RWVCPC) at CertiProf
1/1/2021Certified Scrum Master (CSM) at Scrum Alliance
11/1/2020Kanban Institute Kanban Foundation (KIKF) at Kanban Institute
9/1/2020Product Masterclass: How to Build Digital Products at Product School
8/1/2020Six Sigma Yellow Belt (SSYB) at 6sigmastudy
8/1/2020DEVOPS ESSENTIALS PROFESSIONAL CERTIFICATE (DEPC) at CertiProf
7/1/2020Certified Scrum Product Owner (CSPO) at Scrum Alliance
7/1/2020Scrum Foundation Professional Certificate (SFPC) at CertiProf
6/1/2020Scrum Fundamentals Certified at Scrum Study
11/1/2019
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