Rafaela B.Product Manager
Skills
Initiated a career in technology with a degree in Computer Engineering and selection as an iOS Development Scholar at the Apple Developer Academy, acquiring significant exposure to Scrum and agile methodologies. Co-founded a software development company, focusing on business and project management, while simultaneously pursuing advanced studies in Business Administration with an emphasis on Innovation and Entrepreneurship. Accumulated nearly six years of experience in software development cycles, project management, business analysis, agile methodologies, and UI/UX principles.
Later transitioned to a Product Owner role, responsible for aligning the product backlog with company strategy and customer needs while coordinating closely with development teams, customer success, and sales departments to uncover product enhancement opportunities. Possesses skills in Scrum, product lifecycle management, agile project management, product discovery, value proposition design using Business Model Canvas, user needs identification through empathy mapping and persona creation, product strategy, vision setting, product roadmap development, prioritization techniques, and the fundamentals of UX design including customer journey mapping and requirement analysis.
Exhibits strong verbal and written communication skills, a keen interest in learning, and a passion for UI/UX design. Proficient in English (B2 writing, B1 speaking) and conversational Spanish (A2), with foundational knowledge in web/mobile development practices and software testing methodologies.
Product Owner II
8/1/2023 - 11/1/2023
Acted as a representative for all stakeholders involved in the product, developing product strategies collaboratively with senior management. Managed, communicated, and engaged with stakeholders continuously to ensure alignment and progress. Built a comprehensive roadmap and set objectives to guide product evolution, translating this roadmap into a prioritized backlog for optimization and action. Gathered necessary information and refined requirements critical for the successful delivery of initiatives. Prioritized team tasks to maximize product value, utilizing data and indicators to influence strategic decision-making. Led the discovery process with the UX design team, conducting research and comparative feasibility studies (benchmarking). Conducting agile ceremonies, including planning and review, to ensure efficient project management and delivery.Product Manager I
9/1/2021 - 7/1/2023
Developed the Cart and Checkout for a new sales platform, utilized by over 1000 stores and accounting for more than 90% of revenue. Planned and communicated the roadmap for both the store and online platform, providing clear goals and delivery timelines to stakeholders. Managed and prioritized the backlog, optimizing workflow to deliver essential features first. Crafted detailed user stories, ensuring clear requirements for development. Demonstrated expertise in stakeholder management with transparent communication. Validated and investigated hypotheses through user and business area feedback for continuous improvement. Contributed to wireframe and visual design (UI/UX) definitions to enhance user experience. Supported effort estimation for new developments and improvements for effective resource allocation. Utilized quantitative and qualitative data to measure product success and inform strategic decisions. Maintained comprehensive end-to-end product vision, encompassing conception, development, and market impact. Monitored and supported the system in production, addressing issues swiftly to ensure uninterrupted platform functionality. Provided regular updates and reports to leadership regarding the Atlas Platform's progress and performance.Product Owner
3/1/2021 - 8/1/2021
Contributed as a Product Owner, leading the consolidation of the product within the fuel market. Focused on understanding customer needs and developing creative solutions to enhance user experience. Managed the strategic product backlog and prioritized relevant demands in collaboration with stakeholders. Identified product gaps through detailed analysis and continuous user feedback, implementing targeted improvements to meet both market and customer expectations. Utilized market analysis to propose enhancements aligned with the target audience’s needs, driving continuous product growth. Structured product development processes to promote efficiency and quality in deliveries, adhering to industry best practices.Co-founder and Project Manager
9/1/2016 - 2/1/2021
Developed proficiency in project management using Scrum and Kanban methodologies, ensuring all stages were completed according to client expectations. Managed daily operations and maintained continuous communication with the project development team. Acquired expertise in gathering requirements and conducting business analysis, working closely with clients to translate their needs into effective solutions. Actively participated in the development of applications and systems, leveraging technical knowledge to deliver customized and high-quality solutions. Oversaw the entire project lifecycle, from client acquisition to final delivery, consistently tracking deadlines and ensuring work quality. Addressed challenges and issues promptly, fostering a collaborative environment that emphasized problem-solving. Cultivated leadership and collaboration skills, gaining a comprehensive understanding of the software development industry and client expectations through extensive hands-on experience.iOS Developer
2/1/2015 - 12/1/2015
Developed proficiency in Swift, Objective-C, and Xcode with extensive hands-on experience on a daily basis. Gained strong knowledge of the iOS platform and its APIs, as well as the entire Apple development process and lifecycle, from initial development through to App Store publication. The role utilized a Challenge-Based Learning approach, fostering collaboration between teachers and students to address compelling issues and propose actionable solutions to real-world problems.
Administration - Innovation and Entrepreneurship at Pontifical Catholic University of Rio Grande do Sul
2017 - 2022Computer Software Engineering at Free Code Camp
2016 - 2018Computer Engineering at Federal University of Rio Grande do Sul
2015 - 2016MBA in Artificial Intelligence for Business at EXAME College
2023 - 2024
Product Management Course at Cursos PM3
9/1/2021Communication and Public Speaking at Escola Conquer
8/1/2021Product Masterclass: How to Build Digital Products at Product School
4/1/2021
Rafaela is available for hire
Hire Rafaela B.
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