Rafaela L.

Front-end UX Engineer

Art Direction and UX/UI Design | Service Design
5/1/2023 - Present

Contributed expertise in UX and UI to enhance various platforms, ensuring a seamless and user-friendly experience. Facilitated workshops to stimulate team collaboration and innovation. Played an integral role in the branding team, adding strategic depth to initiatives and maintaining a consistent and impactful user experience.

Art Director and UI/UX Designer
10/1/2021 - 5/1/2023

Designed innovative products and services while creating intuitive interfaces for both desktop and mobile platforms. Served as a product owner, responsible for project progress and execution. Enhanced user experience by identifying problems and proposing practical solutions. Engaged with multidisciplinary teams, suppliers, and clients to align project objectives. Organized and participated in meetings with teams and clients to ensure cohesive project development.

Senior Designer
1/1/2019 - 10/1/2021

Developed expertise in design for exhibitions, corporate visual identity, editorial graphic design, and UI design. Contributed to significant projects for major exhibitions and museums, including the Water Planet Museum, the Agricultural Evolution Museum, and the Transport Safety Memorial.

Art and Design Direction
1/1/2019 - 10/1/2020

Developed proficiency in editorial design with a focus on creating visually cohesive magazine layouts. Participated in graphic design meetings for new editions, contributing to the overall design strategy and aesthetic direction. Managed a team of designers to ensure consistency and quality in the final artwork of the magazine. Utilized advanced design tools and software to produce high-quality editorial content, demonstrating strong leadership and project management skills in a fast-paced publishing environment.

Freelancer Graphic Designer
9/1/2018 - 12/1/2018

Developed expertise over a two-year period in designing for exhibitions, corporate visual identity, and editorial graphic designs. Utilized industry-standard graphic design software to create compelling visual presentations and cohesive corporate branding materials. Fostered skills in typography, color theory, and layout design, ensuring visually appealing and effective designs. Implemented feedback from clients and team members, maintaining a high degree of professionalism and quality in all projects.

Graphic Designer, Graphic Producer, Art Director
6/1/2017 - 6/1/2018

Acquired extensive experience in UI/UX design, graphic design, and web development. Demonstrated high proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, enabling the creation of visually compelling assets. Developed skills in HTML, CSS, and JavaScript to build and style responsive web pages. Utilized frameworks such as Bootstrap and React to ensure efficient and scalable frontend development. Engaged in user research and usability testing to inform design decisions and improve user experience. Efficiently managed design projects using tools like Sketch, Figma, and Adobe XD, facilitating seamless collaboration with development teams. Showcased the ability to deliver high-quality designs under tight deadlines while maintaining brand consistency across various digital platforms.

Graphic Designer
2/1/2017 - 9/1/2017

In Dublin, developed graphics and campaigns for both internal stakeholders and external clients in the fashion and lifestyle sectors. Gained significant expertise in visual design, specifically for notable brands. Enhanced understanding of current fashion, lifestyle, and beauty trends while producing impactful visual content. Utilized advanced graphic design tools and software to create high-quality visuals that aligned with client branding and marketing strategies.

Graphic Designer
8/1/2013 - 4/1/2016

Accumulated two years of experience in designing for exhibitions, corporate visual identity, and editorial graphic design. Developed advanced skills in creating visually compelling and cohesive branding materials. Proficient in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign. Demonstrated ability to translate complex concepts into striking visual representations. Worked extensively on layout design and typography to ensure high-quality editorial graphics. Enhanced team collaboration and project management skills through coordination with clients and internal teams to achieve desired outcomes.

Junior Designer
9/1/2012 - 6/1/2013

Developed expertise in managing internal and external marketing campaigns, focusing heavily on the industrial automation segment. Gained extensive experience in printed layout design and the assembly of exhibition stands for trade fairs. This role required a keen eye for detail and a deep understanding of market trends within the industrial sector.

Graphic Designer
1/1/2012 - 7/1/2012

Developed expertise in newspaper layout design, ensuring professional and visually engaging presentations for print. Utilized advanced tools and software for graphic design and desktop publishing to create consistent and appealing formats. Managed the entire pre-press process, ensuring files met all technical specifications for printing. Coordinated closely with the press team to oversee the production process, ensuring high-quality print standards were maintained. Achievements include streamlining the layout approval process and reducing production time without compromising quality.

Graphic Design at Pontifical Catholic University of Paraná
2010 - 2014

UX Design at Dún Laoghaire Institute of Art, Design and Technology
2016 - 2017

Digital Communication and Media/Multimedia at Dublin City University
2017 - 2018

Archetypes, Behavior and Consumption at Pontifical Catholic University of Paraná
2015 - 2015

Visual Merchandising & Window Dressing at Dublin Institute of Design
2016 - 2016

Bootcamp Women Leadership at Women Leadership
12/1/2020