Raphael D.
Front-end UX Engineer

Skills

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Cascading Style Sheets

Figma

Html

Amazon Aws

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Bio

A professional in the field of Graphic Design, with over 13 years of experience and higher education in the discipline, possesses substantial expertise across various industries including fintech, health tech, gamification, and entertainment. This individual has consistently exceeded expectations in their roles, mastering a wide range of tasks such as motion design, commercial and television scriptwriting, set art direction, entertainment production, and the graphic production of printed materials. With a focused shift to Product Design over the past 8 years, they bring significant proficiency to their current work.

In a recent position at a health tech company, notable contributions included managing five distinct products and implementing a Design System from the ground up. This initiative significantly enhanced the consistency and coherence of the user journey within the digital prescription ecosystem, impacting areas from prescriptions and patient interactions to marketplace revenue items.

This professional is characterized by a strong empathy and a genuine commitment to creating user-centered products. Their adaptability, flexibility, and dedication distinguish their performance. Residing in Uberlândia-MG, they are engaged in pursuits such as running and academic studies, with a personal goal of completing a marathon. Emphasizing physical and mental well-being has been a recent focus, reflecting a balanced approach to professional and personal life.

Product Designer
1/1/2021 - 1/1/2024

Involved in the creation of key products for digital prescriptions tailored for prescribers including doctors and dentists, contributing significantly to the design and user experience improvements while navigating technical constraints. Developed tools to facilitate the adoption of digital prescriptions within institutions and launched secondary products for independent prescribers in clinical settings. Managed and designed five different products consecutively, which included launching a marketplace for medicine sales, a product for pharmacists, and an application for patients to follow their digital prescriptions.

Demonstrated proficiency in managing the end-to-end user journey, incorporating design thinking principles from ideation through to production. Actively participated in strategic product definitions and facilitated workshops to drive innovation and collaborative design. Formulated and validated hypotheses through experimentation with false doors, and contributed to design sessions as a key member of the team. Provided guidance and mentorship to junior designers and collaborated with the data team for data collection and analysis.

Planned and executed quantitative and qualitative design research with the research team, conducted user interviews, and performed heuristic analyses and benchmarks. Ensured smooth handoff and monitored the development of solutions, while planning and conducting usability tests to ensure optimal user experience. Developed high-fidelity prototypes (visual design), created low-fidelity prototypes (wireframes), designed user flows and user stories, and developed user journey maps to enhance product usability and functionality.
Head of Design UX/UI
3/1/2019 - 1/1/2021

Played a key role in designing, evolving, and driving a comprehensive gamification platform aimed at applying game elements to diverse contexts. Conducted validation research to understand users' needs and expectations through usability tests and interviews. Produced detailed wireframes and prototypes, enhancing the initial design process. Maintained clear and effective communication with stakeholders and engineers, ensuring alignment and informed decisions on design aspects. Created tokens and components to establish a consistent style guide and design system, facilitating scalability and maintenance. Diagnosed issues and proposed new dynamics for project progress, continually seeking improvements and optimizations.
UX/UI Designer
9/1/2018 - 2/1/2019

Created user interface designs for mobile and web applications with a focus on visual aesthetics and user ease. Utilized tools such as Adobe XD and Sketch to develop wireframes, prototypes, and navigation flows, facilitating effective communication of design concepts. Collaborated closely with the development team to ensure accurate implementation of proposed designs. Conducted market research to understand user trends and needs, aligning design efforts with target audience expectations. Ensured visual and brand consistency across all design elements. Performed rigorous testing and iterative design improvements based on user feedback and performance metrics. Stayed updated on the latest trends and best practices in user interface design to maintain a cutting-edge approach.
UX/UI Designer
7/1/2017 - 9/1/2018

Gained expertise in creating user interface designs for both mobile and web applications, emphasizing visual aesthetics and ease of use. Developed wireframes, prototypes, and navigation flows to visualize and effectively communicate user interface designs. Collaborated closely with the development team to ensure accurate implementation of proposed designs. Conducted market research to understand user trends and needs, aligning designs with target audience expectations. Maintained visual and brand consistency across all user interface design elements, and constantly tested and iterated designs based on user feedback and performance metrics. Stayed updated on the latest trends and adopted best practices in user interface design.
Graphic Designer
2/1/2017 - 7/1/2017

Generated clear ideas and concepts in collaboration with writers and the creative team. Produced sketches, storyboards, and drafts to effectively visualize ideas. Gained a deep understanding of marketing initiatives, strategic positioning, and target audience requirements. Cooperated across various media types to ensure a cohesive creative output. Conducted work from concept to final execution within established deadlines, ensuring timely project delivery. Managed and delegated responsibilities to other designers while providing detailed instruction and guidance. Presented completed ideas to clients and team members for approval and feedback. Stayed current on industry trends and maintained best practices to ensure the highest quality output.
Graphic Designer
6/1/2015 - 2/1/2017

Developed expertise in visual creation for storyboards and scenarios, contributing significantly to the narrative structure of various projects. Demonstrated exceptional skill in writing scripts tailored for advertising and entertainment campaigns, ensuring compelling and engaging content. Excelled in stage direction and the production of institutional videos, delivering high-quality visual outputs that met client expectations. Advanced character development and animation capabilities, contributing to the creation of memorable and dynamic characters. Successfully supervised and led a production team, fostering a collaborative and productive working environment. Managed production budgets effectively, ensuring projects were completed within financial constraints while maintaining high standards of quality.
UX/UI Designer
2/1/2013 - 10/1/2013

Created user interface designs for mobile and web applications, emphasizing visual aesthetics and ease of use. Developed wireframes, prototypes, and navigation flows to effectively communicate design concepts. Collaborated closely with the development team to ensure accurate implementation of proposed designs. Conducted market research to understand user trends and needs, aligning designs with target audience expectations. Maintained visual and brand consistency across all user interface design elements. Tested and iterated designs based on user feedback and performance metrics. Continuously updated knowledge on the latest trends and adopted best practices in user interface design.
Graphic Designer
12/1/2010 - 6/1/2015

At a leading healthcare operator, undertook responsibilities encompassing art direction and graphic design, ensuring the maintenance of brand reputation and visual quality for advertising and marketing campaigns. Played an instrumental role in supporting the creation of marketing campaigns, producing 2D animation videos, and mentoring junior designers. This role solidified proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop, Illustrator, and After Effects. Developed expertise in visual storytelling, brand consistency, and creative project management, contributing to strategic marketing objectives and fostering a collaborative and innovative design environment.
Graphic Designer
1/1/2006 - 3/1/2010

Generated clear ideas and concepts in collaboration with writers and visualized them through sketches, storyboards, and drafts. Applied a deep understanding of marketing initiatives, strategic positioning, and target audience to create effective media across different platforms. Managed the creative process from concept to final execution within tight deadlines, delegating responsibilities and providing guidance to other designers. Presented completed ideas to clients and team members, ensuring alignment with objectives. Stayed updated on industry trends and maintained best practices to deliver high-quality and relevant work.