Ricardo B.
Front-end UX Engineer

Skills

Adobe Photoshop

Adobe Illustrator

Adobe XD

Miro

Figma

Amazon Aws

Ricardo is available for hire

Hire Ricardo B.

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Bio

Product Designer with extensive experience in diverse projects within the software consultancy and financial sectors, recognized for effectively addressing complex challenges and generating a positive impact. Known for the integration of design with various company sectors, emphasizing the significance of design and user experience in achieving business success. Committed to continuous learning in UX/UI design with a business-oriented approach, consistently striving to exceed user expectations and enhance product quality and influence.

Proficiencies encompass UX/UI design, prototyping, and design thinking, demonstrated through wireframing in Figma and conducting comprehensive user research and usability testing. Expertise extends to the Adobe Creative Suite, lean design practices, and agile methodologies, with a thorough understanding of the product lifecycle and Scrum. Skilled in interaction design, responsive design, and A/B testing, along with the creation of empathy maps, design systems, user personas, and the facilitation of design workshops.

A detailed portfolio is accessible at http://www.ricardobortolaci.com.br.

Product Designer
9/1/2023 - Present

Contributed across multiple projects, addressing specific client demands, and demonstrated adaptability to diverse business requirements. Developed proficiency in creating and executing commercial proposals. Played a significant role in a full company rebranding process, showcasing skills in project management and high-stakes execution. Utilized various tools and frameworks to meet project goals and client expectations.
Product Designer
5/1/2023 - 7/1/2023

Specialized in UI, assumed the role of Product Designer to enhance support for internal projects. Applied extensive knowledge in design and user experience for significant projects and proposals for prominent entities, including major media and financial companies among others. Demonstrated expertise in creating intuitive, user-centric interfaces that align with industry standards and client expectations. Proved ability in collaborating with cross-functional teams to deliver high-quality, innovative design solutions.
UX Designer
5/1/2022 - 6/1/2023

Focused on enhancing customer service experience for managers at a major bank by applying design thinking methodologies to thoroughly understand users' needs, leading to innovative solutions for more efficient and satisfactory service. Mapped a service Blueprint at a prominent financial institution, identifying gaps and opportunities for improvement, thereby optimizing the user experience for Core Bank services.
UX/UI Designer
1/1/2022 - 4/1/2022

Dedicated efforts to improving the Business Portal for Brokers, focusing on Survey and Risk Inspection tasks. Engaged in studying and enhancing the usability of self-services through customer service channels for brokers and insured clients. Utilized user-centered design methodologies to identify key user needs and challenges, collaborating with multidisciplinary teams to develop efficient and innovative solutions. Demonstrated expertise in UX/UI design principles, leveraging tools such as Axure, Sketch, and Figma for prototyping and wireframing. Implemented usability testing and user research methods to ensure optimal design outcomes, contributing to improved customer satisfaction and streamlined user experiences.
Product Designer
9/1/2021 - 12/1/2023

In the role of freelance Product Designer, led comprehensive efforts in research, ideation, prototyping, development, and enhancement of user experiences for web and mobile applications. Applied user-centered design techniques to effectively identify and address user needs. Collaborated with multidisciplinary teams to create innovative and efficient solutions. Developed advanced skills in design thinking and iterative design methodologies, ensuring robust and user-friendly product outcomes.
UX/UI Designer
6/1/2021 - 9/1/2021

Worked as a UX/UI Designer, collaborating in the design and enhancement of user experiences across various products. Focused on ensuring optimal usability and accessibility. Applied design principles to create intuitive interfaces and conducted user research to identify and solve pain points. Utilized tools such as Sketch, Adobe XD, and Figma for wireframing and prototyping. Employed usability testing techniques and gathered feedback to refine designs. Enhanced accessibility by adhering to WCAG guidelines and conducting accessibility audits. Developed a keen understanding of front-end technologies, including HTML, CSS, and JavaScript, to bridge the gap between design and development teams.
Web Designer
2/1/2020 - 2/1/2021

Developed proficiency in HTML, CSS, JavaScript, and PHP while working extensively with Laravel and Symfony frameworks. Demonstrated skills in building responsive and user-friendly websites using Bootstrap and Tailwind CSS. Gained experience in integrating RESTful APIs and worked with various database systems, including MySQL and PostgreSQL. Utilized Git for version control and collaborated with development teams using GitHub and Bitbucket. Leveraged tools like Jenkins for continuous integration and deployment, ensuring efficient and seamless software delivery. Enhanced website performance through optimization techniques and implemented robust security practices to safeguard web applications. Conducted code reviews and provided mentorship to junior developers, fostering a collaborative and growth-oriented work environment.
DG, UX/UI Designer
7/1/2019 - 1/1/2020

Developed and executed comprehensive retail marketing strategies focused on increasing foot traffic and sales. Demonstrated expertise in trade area analysis, site selection, and demographic research using Esri ArcGIS and Tango Analytics. Managed leasing activities, delving into space planning and tenant mix optimization. Utilized Yardi and MRI Software for lease administration and property management. Created detailed financial models and analysis, leveraging advanced Excel techniques and Argus Enterprise, to project returns on investment and operational budgeting. Spearheaded store design and layouts using AutoCAD and Revit, ensuring optimal flow and aesthetic appeal. Monitored and improved customer engagement by deploying advanced CRM systems such as Salesforce. Enhanced marketing outreach through digital campaigns utilizing Google Ads, Facebook Ads, and SEO/SEM strategies. Coordinated with construction and facility management teams, employing project management tools like MS Project and Primavera P6 to track milestones and ensure timely project completion. Strengthened tenant relations through regular communications, negotiations, and mediation, fostering long-term partnerships. Consistently ensured compliance with local and state regulations, maintaining high standards of safety and accessibility.
Creative Director
11/1/2018 - 7/1/2019

Gained expertise in website development using HTML, CSS, and JavaScript. Utilized frameworks such as React.js and Angular for front-end development and Node.js for server-side scripting. Implemented responsive design principles to ensure usability across various devices and browsers. Managed databases effectively using MySQL and MongoDB. Enhanced website functionality through AJAX and RESTful API integrations. Ensured code quality and project collaboration using version control systems like Git and GitHub. Conducted performance optimization using tools such as Webpack and Gulp. Applied best practices for security and SEO to ensure high-performing, secure, and discoverable websites.
Art Director
8/1/2018 - 9/1/2018

Led a team of designers in the creation and execution of advertising campaigns, demonstrating proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and After Effects. Developed strategies and concepts that resulted in innovative print, digital, and social media advertisements. Utilized project management tools such as Trello and Asana to ensure the timely delivery of projects while maintaining high-quality standards. Collaborated with marketing and copywriting teams to align creative vision with client expectations, providing direct mentorship and guidance to junior designers. Implemented feedback mechanisms and iterative design processes to refine and optimize creative outputs. Conducted trend analyses and market research to stay ahead of industry standards, ensuring competitive and contemporary visual communications. Successfully enhanced brand consistency and client satisfaction through a meticulous eye for detail and a strong understanding of visual storytelling and user experience.
DG, UX/UI Designer
5/1/2012 - 7/1/2018

Gained significant expertise in Adobe Creative Suite, particularly InDesign, Photoshop, and Illustrator. Led the design and execution of educational marketing materials, enhancing branding and visual communication strategies. Developed proficiency in layout design, typography, and color theory to create compelling visual content. Utilized project management tools such as Trello and Asana to streamline workflows and meet tight deadlines. Demonstrated strong skills in client communication and collaboration with cross-functional teams including marketing, product development, and editorial. Implemented systematic approaches to ensure consistent design standards and quality control. Played a crucial role in optimizing designs for both print and digital platforms, contributing to a substantial increase in audience engagement and brand recognition.
DG, UX/UI Designer
6/1/2009 - 3/1/2012

Served as a Graphic Designer responsible for the creation of diverse materials including websites, advertisements for specialized magazines, corporate identity pieces, support material for product sales, visual elements for exhibition stands, and product label development. Demonstrated expertise in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and web design tools like HTML and CSS. Showed proficiency in conceptualizing and executing visual identities, ensuring consistency across all platforms and mediums. Managed comprehensive design projects from concept to completion, adhering to brand guidelines and meeting client requirements. Utilized project management tools to efficiently collaborate with team members and stakeholders, delivering high-quality design solutions within tight deadlines.
Art and Creative Director
11/1/2005 - 6/1/2009

Oversaw the art department, ensuring a cohesive and efficient workflow. Developed expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, alongside project management tools such as Trello and Asana. Coordinated the scheduling and delivery of creative projects, ensuring timely completion and high-quality output. Implemented effective resource allocation and task prioritization for team members leveraging advanced planning software. Enhanced communication channels between creative and marketing teams, optimizing collaboration through Slack and Microsoft Teams. Fostered a productive and innovative work environment, driving continuous improvement and creative excellence through regular performance reviews and feedback sessions.
Digital Communication Professor
8/1/2005 - 12/1/2006

Served as a Professor for the Digital Communication course, delivering in-depth instruction in various disciplines. Developed proficiency in Web Animation, guiding students through the fundamentals and advanced techniques of creating dynamic web content. Contributed expertise in Web Page Composition, focusing on the layout and user experience. Specialized in the Information Organization of Web Sites, ensuring structured and accessible digital spaces. Taught key Principles and Techniques of Animation, emphasizing both traditional and digital methodologies.

In the field of Computer Graphics and Advanced Computer Graphics, provided comprehensive knowledge of visual content creation and manipulation using industry-standard tools. Delivered courses on Editorial Communication, fostering skills in managing and presenting editorial content in digital formats. Instructed in Composition and Graphic Design, offering insights into aesthetic and functional aspects of design. Led courses on Graphic Production, highlighting the processes and best practices for producing high-quality digital and print graphics.
Art and Creative Director
6/1/2004 - 11/1/2005

Served as Art Director and later as Creative Director at an agency catering to companies within the VPJ Group, overseeing projects for the Jaguariúna Rodeo, animal auctions, and industry fairs. Additionally handled campaigns for a multinational company in the animal health sector. Developed a deep understanding and proficiency in branding and visual communication strategies, ensuring cohesive and impactful design solutions across diverse industries. Gained significant experience working with Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign, to produce high-quality marketing materials. Utilized project management tools to streamline workflows and improve productivity within the creative team. Demonstrated a profound ability to lead creative direction, manage multidisciplinary teams, and deliver content that aligns with client goals and market trends.
Web and Graphic Designer
1/1/1999 - 5/1/2004

Web and Graphic Designer, responsible for the creation and design of various digital and print materials including folders, notebook covers, visual identity manuals, email folders, logos, websites, and multimedia presentations. Developed proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign. Gained experience in front-end development using HTML, CSS, JavaScript, and responsive web design techniques. Utilized CMS platforms such as WordPress and Joomla for website creation and management. Demonstrated strong skills in user interface (UI) and user experience (UX) design principles, ensuring positive end-user interaction. Familiar with version control systems like Git for effective project collaboration and code management.