Rodolfo H.

UX Designer

Designer freelancer
1/1/2023 - 7/1/2023

Executed diverse design projects encompassing UX/UI, graphic design, social media, and branding. Specialized in mapping user flows and journeys, alongside developing UI projects for websites and mobile apps. Expertly created and maintained responsive websites using WordPress, and managed e-commerce platforms through OpenCart. Designed impactful hero banners for online campaigns and handled comprehensive campaign mapping, including the creation and dispatch of email marketing. Conducted access analysis utilizing Hotjar and Google Analytics tools. Produced engaging artwork for social media and developed comprehensive branding materials, including logos and branding books for companies. Developed proficiency in Figma, Adobe Photoshop, and Adobe Illustrator, with a strong focus on brand development, web design, social media strategies, user interface design, and user experience design.

UX/UI Designer Sr.
12/1/2021 - 12/1/2022

Achieved key accomplishments by working on the main demands involving the Website/App and particularly the Admin Squad. Contributed to the development of Admin V3, a comprehensive web product that consolidated all administrative aspects of products and sites, enhancing management, maintenance, and usability. Played a pivotal role in the creation of Admin DS, a design system developed alongside Admin V3, which standardized interface elements and usability across all administrative panels. Implemented the Affiliate Program, enabling users to earn commissions by selling products through their networks. Developed and launched the G-points Program, a cashback system that provided users with discounts on future purchases. Leveraged technical skills in Hotjar, Figma, User Interface Design, and User Experience (UX) Design to achieve these objectives.

UX/UI Designer
6/1/2021 - 12/1/2021

Developed expertise as a UX/UI Designer within the Tax Intelligence Squad ITL, spearheading the migration of over 25 systems to web platforms. Managed the conception, maintenance, and launch of the Helena Design System, which is extensively utilized across released products to ensure modern standards of interface and usability. Conducted workshops and facilitated discussions focused on creating scalable and consistent products. Designed unique user experiences tailored to specific workflows and business rules for diverse products. Acquired proficiency in user interface prototyping, web applications, dashboard metrics, and design systems, leveraging tools such as Figma to enhance interface and user experience design.

UX/UI Designer
6/1/2020 - 3/1/2021

Overseeing the design of administrative products, such as CRMs and Admin Panels for websites and products, along with specific sections of a corporate website, provided substantial experience in creating impactful user experiences. Participated in streaming projects, including video and music services, and conducted mapping that significantly affected an account management app for customers. Directed a flagship project focused on enhancing website accessibility, ensuring compliance with accessibility standards and improving overall user satisfaction. Developed skills in User Interface Design and User Experience Design (UX), focusing on designing user-centric interfaces and improving usability across various digital platforms.

Designer freelancer
2/1/2019 - 6/1/2020

Developed expertise in mapping user flows and journeys while designing UI projects for websites and apps. Created and maintained responsive websites utilizing WordPress and managed e-commerce platforms with OpenCart. Crafted hero banners for site campaigns and conducted campaign mapping alongside the creation and dispatch of email marketing. Utilized tools like Hotjar and Analytics to analyze user access and behavior. Produced artworks for social media and developed comprehensive logo and branding books for businesses. Demonstrated proficiency in Figma, brand development, web design, social media, user interface design, user experience design (UX), Adobe Photoshop, Adobe Illustrator, and graphic design.

Design/IT Manager
2/1/2018 - 2/1/2019

During this experience, significant strides were made in Design Management and IT at a dealership group. Conducted comprehensive UX and UI design projects for the group's websites, which encompassed tasks such as mapping user flow, developing information architecture, analyzing user accesses and feedback, creating wireframes, and producing high-fidelity prototypes. Oversaw the administration of marketing campaigns, created and dispatched email marketing content, and managed the visual communication of the stores and media. Contributed to planning and organizing brand events. Skills developed include social media management, event management, email marketing, creating HTML emails, user interface design, and user experience design (UX).

UX/UI Designer
11/1/2015 - 11/1/2017

Developed proficiency in mapping user flows and journeys. Specialized in UI design of websites and apps, with extensive experience in creating and maintaining responsive websites using WordPress. Gained expertise in developing and maintaining e-commerce platforms with Opencart. Created impactful hero banners for marketing campaigns and managed campaign mapping along with the creation and dispatch of email marketing materials. Conducted detailed analysis of user accesses using Hotjar and Google Analytics. Demonstrated skills in social media, email marketing, HTML emails, user interface design, and user experience design (UX).

Design at Federal University of Campina Grande
2011 - 2016