Rodrigo M.

Web and Graphic Designer

Art Director
9/1/2017 - 9/1/2018

Spearheaded the development and execution of comprehensive marketing strategies, significantly enhancing brand presence and engagement. Utilized tools such as Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, to design compelling visual content. Led a team of designers and marketers, fostering collaboration and creativity. Implemented digital marketing campaigns using tools like Google Analytics, SEMrush, and HubSpot, resulting in increased website traffic and lead generation. Mastered social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to drive audience growth and interaction. Developed expertise in project management frameworks such as Agile and Scrum, ensuring timely delivery of high-quality campaigns. Coordinated multimedia production projects, incorporating video editing skills with Premiere Pro and After Effects. Adapted data-driven decision-making processes to continuously optimize marketing efforts and achieve measurable outcomes.

UI Product Designer
9/1/2022 - Present

Specialized in the creation of prototypes and screen flows for digital products. Developed advanced proficiency in using tools such as Sketch, Figma, and Adobe XD for designing and iterating user interfaces. Leveraged prototyping frameworks like InVision and Axure to simulate user experiences and gather feedback. Ensured seamless collaboration with cross-functional teams by utilizing project management tools like Jira and Asana. Demonstrated robust skills in wireframing and interactive mockups, facilitating clear communication of design concepts to stakeholders. Additionally, applied knowledge of user-centered design principles and best practices to enhance usability and functionality. Achieved proficiency in HTML, CSS, and JavaScript to bridge the gap between design and development, ensuring designs are both aesthetically pleasing and technically feasible.

Graphic Designer
12/1/2019 - 8/1/2022

Achieved proficiency in front-end technologies including HTML5, CSS3, and JavaScript, with extensive experience using frameworks like React and AngularJS to develop dynamic and responsive web applications. Mastered the intricacies of digital marketing, implementing successful SEO strategies and leveraging tools such as Google Analytics, Adwords, and HubSpot to boost online visibility and conversion rates. Demonstrated expertise in UI/UX design, creating intuitive and visually compelling interfaces with tools like Adobe XD, Figma, and Sketch, while ensuring cross-platform compatibility and optimal user experience. Collaborated in agile environments using JIRA and Confluence for project management, and maintained code quality through Git and continuous integration/continuous deployment (CI/CD) practices.

Illustrator
9/1/2018 - 11/1/2019

Gained significant expertise in illustration, motion graphics, and film editing. Developed technical proficiency in Adobe Creative Suite, including Illustrator, After Effects, and Premiere Pro. Demonstrated the ability to create high-quality vector illustrations and construct dynamic motion graphics for various digital platforms. Showcased advanced film editing skills, including cutting, splicing, and post-production enhancements to meet client specifications and project deliverables. Worked extensively with animation frameworks and tools such as Cinema 4D, Blender, and Toon Boom Harmony to produce compelling visual content. Enhanced collaborative workflows utilizing project management software like Asana and Trello, ensuring timely and efficient project completion.

Graphic Designer
5/1/2013 - 8/1/2016

Developed advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, to produce high-quality graphic designs for multiple marketing campaigns. Demonstrated expertise in web design using HTML, CSS, and JavaScript, alongside hands-on experience with WordPress for website creation and management. Successfully coordinated marketing and creation projects, utilizing project management tools such as Trello and Asana to ensure seamless communication and project tracking. Applied knowledge of UX/UI principles to enhance user experience and interface design. Expertise in creating responsive web designs compatible with various devices. Utilized Google Analytics to measure and improve web performance, and employed SEO best practices to boost site visibility. Gained skills in branding, content creation, and social media marketing, significantly contributing to the overall marketing strategy.

Graphic Designer
7/1/2012 - 12/1/2012

Assisted in the production and editing of high-quality video content, honing advanced skills in Adobe Premiere Pro and Adobe After Effects. Demonstrated expertise in motion graphics and animation, leveraging tools such as Cinema 4D and Adobe Illustrator to create visually compelling designs. Proficient in color grading and correction with DaVinci Resolve, enhancing visual storytelling. Developed strong audio editing capabilities using Adobe Audition, ensuring clear and professional sound quality. Managed multimedia assets effectively with Adobe Lightroom and Adobe Photoshop, streamlining workflows. Demonstrated the ability to meet tight deadlines while maintaining high production standards. Collaboratively worked with creative teams, contributing to storyboarding, scriptwriting, and project planning. Adapted quickly to new software and technologies, staying current with industry trends and best practices.

Graphic Designer
7/1/2011 - 5/1/2012

Created and executed comprehensive pieces and campaigns for major brands across both offline and online media. Expanded technical proficiency in utilizing Adobe Creative Suite, including Photoshop, Illustrator, and InDesign for high-quality graphic design. Developed and honed skills in digital marketing tools and platforms such as Google Ads, Facebook Ads, and SEO techniques for robust online campaigns. Gained experience with content management systems (CMS) like WordPress and Drupal, ensuring seamless campaign integration and responsiveness. Implemented analytics tools like Google Analytics to measure campaign performance, providing insights that informed strategy adjustments and optimizations. Demonstrated ability to manage cross-functional teams, coordinate with stakeholders, and adhere to tight deadlines while maintaining high standards of creative output.

Intern
5/1/2010 - 6/1/2011

Successfully led and executed internal marketing and branding initiatives, highlighting a strong strategic acumen in fostering organizational culture and employee engagement. Developed and managed comprehensive branding strategies, leveraging tools such as Adobe Creative Suite for design and Hootsuite for social media scheduling and analytics. Gained expertise in executing internal communications campaigns, utilizing Mailchimp and SharePoint to streamline internal mailers and information dissemination.

Demonstrated aptitude in organizing and coordinating events that align with brand values, employing platforms like Eventbrite for event management and attendee tracking. Showcased proficiency in crafting and delivering compelling content, harnessing the power of CMS platforms like WordPress for blog management and content updates. Spearheaded the production of multimedia content using video editing software such as Final Cut Pro and Adobe Premiere.

Facilitated employee engagement programs, drawing insights from surveys conducted via SurveyMonkey and data analysis using Microsoft Excel and Google Sheets. Enhanced internal collaboration by integrating tools like Slack and Microsoft Teams, ensuring seamless communication across departments. Consistently monitored and reported on campaign performance, utilizing Google Analytics and Tableau for in-depth data visualization and reporting. Developed a keen understanding of SEO best practices to enhance visibility of internal content, leveraging Yoast SEO and SEMrush for optimized search outcomes.

Design, Marketing at Superior School of Advertising and Marketing
2008 - 2011

Management, Business at FGV EAESP - São Paulo School of Business Administration of the Getulio Vargas Foundation
2013 - 2014

Digital Accessibility at Môre Tech
8/1/2023