Roger L.
UX Designer

Skills

Adobe Photoshop

Adobe XD

Figma

Amazon Aws

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Bio

Product Designer with 13 years of experience specializes in creating effective solutions for both users and businesses. Demonstrates a strong passion for design, consistently seeking innovative ideas and creative solutions. Emphasizes research as a fundamental method to understand user needs, supported by frequent testing to ensure that design solutions accurately address these needs. Possesses exceptional observation skills critical for understanding the world and individual requirements.

Throughout their career, the designer has engaged in a diverse array of projects, including e-commerce platforms, streaming services, financial platforms, B2B and B2C products, dashboards, and both desktop and mobile applications, along with innovation initiatives. Recently assumed a cross-functional Product Designer role across various digital fronts, participating in tasks such as backlog building with product managers, discussing technical solutions with developers, creating flows and journeys, developing low and high-fidelity prototypes, conducting user interviews, performing usability tests, presenting findings and proposals, and engaging in the entire discovery process.

Significant contributions include the development of an automation plugin for Figma, collaborating closely with the team to achieve swift and impactful results. Also played a pivotal role in the discovery and lean inception of a project for a major energy distributor, undertaking online and in-person user interviews utilizing guerrilla tactics, shadowing sessions, analyzing results, designing journeys, sitemaps, and user flows, prototyping, and conducting usability testing.

Product Designer
8/1/2022 - 9/1/2023

Specialized in maintaining and developing digital products to meet the needs of both internal and external users. Conducted thorough evaluations of project requirements in collaboration with stakeholders and developers. Defined detailed requirements, workflows, and maps to optimize project outcomes. Engaged in extensive research and user interviews to gather actionable insights. Conducted usability testing to ensure intuitive user experiences and created wireframes and prototypes to visualize and refine product concepts.
UX Designer @ Digital Experience Team
3/1/2021 - 7/1/2022

Acted as a consultant within the internal Digital Experience team, applying design thinking methods and lean inception. Engaged in comprehensive discovery, dynamics, research, interviews, prototype creation, and testing to solve complex problems. Collaborated on the construction of new products with stakeholders and developers by evaluating needs, defining requirements, creating flows and maps, and developing wireframes and prototypes. Contributed to the development of the MVP for a new streaming service targeted at the children's audience.
UX Designer
5/1/2020 - 3/1/2021

Responsible for the redesign of a Candidate Selection Portal, enhancing the customer registration journey by conducting user interviews and designing flows, maps, and journeys. Engaged in the creation of landing pages to attract new clients and executed marketing campaigns utilizing SalesForce. Conducted data analysis using Hotjar and Google Analytics.
UX/UI Designer
6/1/2019 - 3/1/2020

Fostered enhanced user experiences for the Acquisition squad by optimizing disclosure landing pages, focusing on UX demands and leveraging user-centric design principles. Contributed significantly to the UX chapter, promoting the evolution and continuous development of a streaming platform. Applied agile methodologies and conducted extensive research, usability tests, and data analysis to inform design decisions and improve the overall user interface.
UX/UI Designer
10/1/2018 - 3/1/2019

Contributed to the UX team for the Oi Residential squad, taking charge of the evolution and development of Oi's products. Conducted extensive tests and research methodologies, including heuristic evaluation and usability testing.
UI Designer
2/1/2018 - 10/1/2018

Located in the Auto/RE squad, contributed to enhancing the claims opening journey for automotive vehicles by redesigning the claims opening system. Achievements include conducting comprehensive research, performing detailed analysis, facilitating ideation sessions, developing prototypes, and presenting solutions. Final delivery involved implementing the redesigned system to improve user experience and operational efficiency.