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Rony D.
UX Designer

Adobe XD
Cascading Style Sheets
Figma
Html
Javascript
Amazon Aws
Bio

User experience design specialist with a focus on leveraging data from design processes and discovery phases to identify optimal solutions. Demonstrates strong expertise in User Interface (UI) design, implementing best usability practices and adhering to Web Content Accessibility Guidelines (WCAG) for user-centric deliverables. Proficient in conducting usability tests, validating hypotheses, and performing interviews and surveys for feature discovery and persona development. Experienced in the creation, maintenance, and documentation of Design Systems.

  • UX-UI Designer
    11/1/2022 - Present

    Developed and implemented design processes within Sales Force to enhance user experience and product efficiency. Introduced and conducted user interviews, field research, and day-to-day user observations to understand work context and the importance of user feedback. Collaborated closely with the development team in ideation and Discovery processes, using usability tests to align product features with user needs. Applied these processes continuously to implement improvements throughout the user journey.

    A significant success included identifying and addressing communication problems in products, particularly unnecessary ticket openings, by analyzing common ticket issues that did not require support. Enhanced alert texts based on this analysis, resulting in a 30% reduction in such tickets, which customers initially perceived as errors.

  • UX-UI Designer
    1/1/2022 - 10/1/2022

    Executed the construction, maintenance, and documentation of the design system, including the creation and identification of necessary components and tokens, facilitating seamless handoff to developer teams. Participated in product teams, contributing to discovery processes and definitions. Applied rigorous testing methodologies to validate components and product interfaces, utilizing both assisted and unassisted tests, card sorting, heat maps, and journey maps.

  • UX-UI Designer
    1/2/2018 - 1/1/2022

    Created prototypes for web, mobile, and desktop products with a strong focus on the user, utilizing psychology principles applied to UX and adhering to usability heuristics. Conducted interface testing using Maze and analyzed heat maps via Hotjar, paired with extensive data analysis. Facilitated seamless handoff to developers through tools like Figma, Zeplin, and ZeroHeight. Led definition and discovery meetings with stakeholders to ensure project alignment and objective clarity.

  • professor
    1/1/2016 - 12/1/2016

    Developed proficiency in Java, Python, and C++. Extensive work on Angular, React, and Vue.js frameworks. Demonstrated skills in relational databases including MySQL and PostgreSQL, as well as NoSQL databases like MongoDB and Cassandra. Experienced with cloud platforms such as AWS and Azure, and containerization tools like Docker and Kubernetes. Ensured collaborative code maintenance using Git and GitHub. Implemented CI/CD pipelines using Jenkins and CircleCI. Developed microservices architecture and RESTful APIs. Conducted unit testing and integration testing using JUnit and Selenium. Utilized Agile methodologies and participated in Scrum practices to streamline development processes. Enhanced system performance by optimizing database queries and refactoring code. Familiarity with machine learning techniques and tools, including TensorFlow and Scikit-Learn. Applied data analysis skills using Pandas and NumPy. Proficient in network protocols and cybersecurity measures to ensure system integrity and data protection. Engaged in pair programming and code reviews to maintain high code quality.

  • Graphic Designer
    1/2/2015 - 1/1/2016

    Developed expertise in crafting digital graphic designs using industry-standard tools such as Adobe Photoshop, Illustrator, and InDesign. Successfully created visually engaging marketing materials including brochures, social media graphics, and email newsletters, contributing significantly to increased brand awareness and customer engagement. Enhanced e-commerce platforms and websites by designing user-friendly interfaces, utilizing HTML, CSS, and JavaScript to improve the overall user experience. Demonstrated proficiency in SEO techniques, leading to improved online visibility and higher search engine rankings. Applied in-depth knowledge of CRM systems to manage customer relationships and track sales performance. Utilized data analytics tools to monitor and interpret sales data, driving strategic marketing decisions and optimizing promotional campaigns. Fine-tuned skills in digital photography and video editing, incorporating multimedia elements into digital marketing strategies. Ensured brand consistency and alignment with marketing objectives across all digital and print materials. Collaborated effectively with cross-functional teams including marketing, sales, and product development to achieve business goals.

  • Product Design at Anhembi Morumbi University
    2021 - 2023

  • Design Systems Documentation at TheStarter
    10/1/2022

  • Product-led Growth at BTX Cursos de Design
    2/1/2022

  • Prototype Testing at Klotar Prototype Academy
    1/1/2022

  • UX and Design Thinking: User Experience in Business at UX Unicórnio - Udemy
    12/1/2021

  • UX Design Seminar: From Discovery to Impact. at UXCO
    10/1/2021

  • UX / UI: Fundamentals of Interface Design at Universidade de São Paulo
    1/1/2020

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