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Rubens R.
Project Manager

Figma
Amazon Aws
Jira
Bio

In the midst of a career transition with a focus on digital challenges, this candidate aims to make significant progress in product management and contribute effectively to project development. A deep-seated passion for teamwork and a strong inclination towards collaboration with like-minded, purpose-driven individuals underscore their professional ethos.

The candidate's journey into the digital domain commenced during their academic pursuit in Architecture and Urbanism, where they integrated design thinking into User Experience (UX) and User Interface (UI) development. Early on, the importance of a user-centric approach was identified, igniting a passion for problem-solving based on user needs.

Proficiency was acquired in customer service, project management, and leading multidisciplinary teams, contributing to the development and delivery of products and solutions across diverse business units. This experience facilitated collaboration with various sectors including administrative, financial, human resources, marketing, sales, technology, and production. Exposure to multiple facets of business instilled a sense of ownership and entrepreneurial spirit.

Notably, the candidate co-founded two technology companies and has recently been involved in mentoring a startup specializing in data intelligence for the real estate market. An open perspective towards new business opportunities is continually maintained.

Their commitment to technology and innovation has remained steadfast, even during ventures in different industries such as the craft beer market. Emphasis on digital transformation, project management, and new product development has always been a priority.

A willingness to embrace challenges and an autodidactic approach have driven personal and professional growth. The candidate often navigates diverse markets outside their comfort zone, gaining unique experiences on both local and international levels.

Adaptability and decisive leadership have broadened their systematic vision, allowing them to abstract specific knowledge to ensure successful project outcomes. Core skills regularly exercised include needs analysis, process mapping, opportunity identification, solution creation, knowledge documentation, team guidance in product development, and quality control. A firm belief in the power of diversity and the exchange of ideas and experiences underscores their professional practice.

  • Technology and Projects Leader
    9/1/2021 - 9/1/2023

    Led the strategic modernization of the digital real estate platform using agile methodologies, overseeing a remote development team spread across multiple regions and countries. Managed the migration and optimization of resources on the AWS cloud platform, ensuring alignment with business goals and cost efficiency. Assumed dual roles of Product Owner (PO) and Quality Assurance (QA) to enhance project delivery. Spearheaded the implementation of LGPD compliance, acting as Data Protection Officer (DPO), and provided technical support to improve customer service and platform usage. Played a pivotal role in restructuring administrative, financial, and personnel operations. Contributed to mentoring and supporting a data intelligence-oriented startup incubated by the company. Developed a comprehensive skill set in data analysis, documentation, leadership, IT management, professional mentoring, agile project management, customer service, product development, and operational management.

  • Operations and Projects Leader
    5/1/2020 - 8/1/2021

    Assumed operational leadership of technology, administrative, and personnel departments while participating in the Management Committee and reporting directly to the Board of Directors. Demonstrated expertise by implementing integrated ERP and APS systems in collaboration with a technology partner, spearheading projects involving i-ERP EME4 from Datainfo and APS from Seed. Coordinated the restructuring, expansion, and technological modernization of the manufacturing site, ensuring operational efficiency and alignment with contemporary technological standards.

    During the Covid-19 pandemic, played a key role in the Crisis Committee, employing strategic crisis management approaches to support and care for employees and their families. Effectively negotiated with partners and suppliers, enhancing strategic relationships essential for the brewery's growth. Led the Masters of Time project, which included the creation of a line of exclusive and limited edition products. Drove the Blumenau CraftLab project, incorporating open innovation concepts to foster new product development and create an incubator for new brands and breweries.

    Skills developed and demonstrated included conflict management, change management, negotiation, leadership, crisis management, product marketing, IT management, project management, product development, and operational management.

  • Operations and Projects Leader
    4/1/2017 - 4/1/2020

    Oversaw the operational management of a pioneering and award-winning brewery, recognized for setting industry benchmarks in Brazil. Coordinated the digital transformation and successfully led the ERP Protheus deployment project from Totvs, integrating all areas of the brewery's operations. Spearheaded a product development initiative that repositioned the brewery and established it as the first Brazilian craft brewery to utilize aluminum packaging across its entire product portfolio.

    Led and collaborated on product marketing strategies to enhance brand visibility and market reach. Executed projects focused on the expansion and modernization of the manufacturing infrastructure. Engaged in strategic negotiation with key partners and suppliers to optimize operations and cost-effectiveness. Actively participated in high-profile events such as Oktoberfest Blumenau, Pomerana Fest, and Immigrant’s Fest, serving as the brand ambassador.

    Developed strong skills in purchasing, negotiation, leadership, process improvement, product marketing, IT management, project management, product development, and operational management.

  • Brewer and Production Leader
    9/1/2015 - 3/1/2017

    Developed expertise in brewing methodologies and operational processes, including production planning, inventory control, and quality assurance. Gained hands-on experience with raw material selection and brewing processes such as milling, brewing, filtration, and bottling. Enhanced skills in maintenance management by ensuring the efficient functioning of the factory, and provided consistent supply to the brand's affiliated restaurants. Actively participated in brigade training, fostering leadership and team coordination. Contributed to process improvement and product quality enhancement in collaboration with the master brewer. Represented the brand at industry events and festivals, showcasing professional communication and brand advocacy skills.

  • Commercial Manager and Quality Leader
    2/1/2013 - 8/1/2015

    Directed commercial expansion and spearheaded sales operations nationwide, ensuring the growth and penetration of the brand within Brazil. Accomplished the development of distribution channels and forged robust partnerships to enhance market reach. Orchestrated comprehensive marketing and communication strategies, aligning product initiatives with market demands. Implemented technical and beer culture training programs to elevate team expertise and foster industry knowledge. Played a key role in product development and quality control, maintaining high standards that bolstered brand reputation. Represented the brewery at national and international events and festivals, significantly boosting brand visibility and recognition. Coordinated the Bierland Home Brewer Contest, fostering a community of enthusiasts and promoting the brand’s dedication to quality craftsmanship.

    Developed proficiency in sales, commercial marketing, and negotiation. Demonstrated expertise in customer relations and quality control. Cultivated skills in training, product development, and strategic partnership management.

  • Co-founder and Project Manager
    12/1/2010 - 1/1/2013

    Developed operational structuring for the business, implementing strategic planning concepts and agile methodologies to enhance efficiency and productivity. Demonstrated expertise in project and business management, ensuring successful project delivery through robust information architecture and solution development. Led the hiring, development, and management of a high-performing team, fostering a collaborative and innovative work environment. Specialized in user interface, usability, and accessibility, focusing on delivering exceptional user experiences. Managed documentation and knowledge sharing processes to maintain streamlined operations. Cultivated strong customer relations, engaging in business analysis to meet client needs and drive product development. Showcased skills in leadership, entrepreneurship, and operational management.

  • Project and Product Manager
    4/1/2005 - 11/1/2010

    Developed proficiency in planning and managing development projects and system implementations, predominantly focusing on consulting and demand-driven projects for clients. Acquired expertise in formation and leadership of development teams while overseeing business analysis and requirements gathering. Demonstrated strong skills in creating functional specifications and designing products and solutions for diverse business areas. Excelled in preparing and negotiating commercial proposals while maintaining robust documentation and knowledge management practices. Ensured high-quality system implementation, incorporating quality control measures and conducting comprehensive training. Managed recruitment and selection processes efficiently. Gained experience in operational management, contributing to a seamless operational workflow. Essential skills included sales, client relations, business analysis, negotiation, project management, product development, and team leadership.

  • Design and Customer Service Leader
    8/1/1999 - 3/1/2005

    Led the design team, focusing on developing digital products with an emphasis on user interface design and user experience. Played a key role in specifying solutions and creating detailed documentation to ensure clarity and project success. Demonstrated strong skills in preparing commercial proposals, conducting negotiations, and driving sales. Provided exceptional client support and service, ensuring project requirements and expectations were met.

    Developed expertise in client relationship management, enhancing communication and partnership-building strategies. Showcased capabilities in entrepreneurship by strategically driving company growth and innovation. Gained significant experience in project management, ensuring that projects were delivered on time and within scope. Advanced product development skills were honed, with a keen eye for detail in digital product design. Demonstrated excellent team leadership abilities, guiding the design team toward achieving high-quality outputs and fostering a collaborative work environment.

  • Architecture and Urbanism at FURB - University of Blumenau
    1993 - 1997

  • Leadership Training at Escola Conquer
    8/1/2023

  • Agile Framework - Scrum at HSM University
    1/1/2022

  • Leaders of Now Certificate at FRST Falconi
    10/1/2021

  • Production Management at Fundação Fritz Müller
    11/1/2020

  • Process Management with BPM at Fundação Fritz Müller
    9/1/2019

  • Innovation Management at Universidade Federal de Santa Catarina
    12/1/2010

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